Mingde Strategy, namely Beijing Mingde Tianxing Management Consulting, is the most thoughtful, insightful and professional strategic consulting organization in China.
The strategy of mingde production can be implemented and verified.
Mingde Tianxing was founded in 2002 by a group of management experts who love consulting, have strong professionalism and rich practical experience, and are headquartered in Beijing.
The starting point is the peak. As soon as Mingde Tianxing was established, it stood at the height of national rejuvenation and took the implementation of system management as one of its core concepts. In China's business circles, it fully advocates the concept of system management, helps China enterprises to cultivate the habit of doing things systematically, improves their ability to do things systematically, and encourages China enterprises to gain endogenous and lasting competitive advantages through continuous efforts, and advance into the market subject with strong vitality. Mingde Tianxing is determined to do this.
The company's business focuses on consulting and training services for enterprise development strategic planning, corporate culture scheme design and implementation.
Lou Yong, the first person of strategic management in China, is the founder of Mingde strategy and a contemporary thinker. Natural strategic mind, integration of Chinese and foreign management, insight into the historical context, aimed at meeting the world's talents and promoting social progress.
Lou Yong: Development Strategic Planning —— Beyond the Western Paradigm
Undoubtedly, China's development strategy planning and production, regardless of the nature of the enterprise, can not be separated from the western paradigm, its effectiveness can not be tested, and its pertinence can not be discussed. However, the chronic disease of dogmatism has become increasingly prominent, degenerating into "strategic stereotyped writing", and its practical guiding role is limited to academic papers. The strategic formulation of an enterprise becomes the completion of homework, and its essence is going through the motions, and the form is greater than the content, which often becomes a laughing stock in practice. So, what is the problem of the western strategic paradigm? In short:
First, the macro narrative: pests and SWOT-looking at flowers in the fog, fishing in troubled waters-who has golden eyes? Without business intuition, this is bullshit!
Second, industry analysis: SSCP and five-force model-what is the use except publishing papers?
Third, the industrial layout: Boston matrix and GE matrix-business common sense! Which boss makes money by matrix?
Fourth, competitive strategy: low cost or differentiation-who keeps low cost and does not make money? Nobody bought it. Who will insist on differentiation? Shopping malls are like battlefields. Isn't it a way out to play absolutely?
5. Core competitiveness: The business environment between China and the West is very different. Simply and rudely applying the concepts of "core competitiveness" and "core competence" has given birth to "freaks", making China enterprises miss development opportunities or go astray.
6. Balanced Scorecard (BSC) and strategic map: You can't find the development path without drawing a strategic map? Which strategist succeeded by drawing logical arrows? A strategic mind does not need a strategic map; Without strategic awareness and action, it is useless to give him a strategic map. How to balance the balanced scorecard? There are many things missing, which can be used in project management. It's just a performance appraisal scheme! Vague and obscure, hesitant, not easy to use! Not wonderful!
Lou Yong pointed out that there is a "hard wound" in the western strategic planning paradigm, and its positive role in guiding the development of enterprises in China is extremely limited. However, the negative misleading has frustrated China entrepreneurs again and again, and they can't find a way out.
It is the aim of Mingde's strategy to surpass the western strategic paradigm and lead the development of enterprises in China. Standing at the height of China's history and culture, the unique way of China's enterprise development strategy lies in the Mingde strategy.