Listing place: Singapore Group employs nearly 10,000 people and is equipped with 19 international shoemaking production lines, with an annual output of170,000 pairs of sports shoes. In 2007, Red Star Hongxing Erke put forward the brand spirit of "TO BENo. 1", sponsored the North Korean Olympic delegation, and started the internationalization process of Red Star Hongxing Erke brand with international brand marketing strategy.
Adhering to the business philosophy of "down-to-earth, extraordinary interpretation", Hongxing Hongxing Erke has risen rapidly in domestic and foreign markets and achieved impressive results. It has successively won the honors of "China Famous Trademark", "China Famous Brand", "China 500 Most Valuable Brands", "China Top Ten Influential Brands", "Asia Top 500 Brands" and "Forbes Asia Top 200 Brands".
People-oriented, technological innovation. Hongxing Hongxing Erke is committed to the research and development and production of professional scientific and technological sports equipment, with the corporate mission of promoting high-level sports achievements and promoting the spread and progress of human sports civilization. Red Star Hongxing Erke established the brand strategy of "leading by science and technology" at the beginning of its establishment, established the first perfect product R&D and technology research center in China, and took the lead in establishing the top biomechanics laboratory in China in cooperation with the world's top sports research institutions, making it the first sports brand led by science and technology in China. Its self-developed GDS ground damping system and many other sports technologies are at the leading level in the same industry in China.
Creating a century-old enterprise and a century-old international brand is the unswerving goal of Hongxing Erke. In order to build the world's leading sports brand, To no. 1, its spiritual connotation is deeply in line with the Olympic spirit of "faster, higher and stronger". In the same year, Red Star Hongxing Erke launched the Olympic strategy in an all-round way, became a "global partner of the Korean Olympic Committee" and sponsored the first gold medal of the 2008 Beijing Olympic Games "Women's Weightlifting 48kg Class". In 2008, Red Star Hongxing Erke joined international high-end sports events extensively, landed in NBA, joined hands with La Liga, and cooperated with ITTF to sponsor Qatar Open, which laid a solid foundation for brand internationalization and actively approached brand internationalization.
At the same time, Red Star Hongxing Erke actively sponsored international women's tennis series, China Tennis Grand Prix and other top tennis events at home and abroad to support the development of tennis in China. From 2005 to 2008, Red Star Hongxing Erke sponsored WTA Guangzhou Women's Tennis Open; In 2006 and 2007, she sponsored the International Women's Tennis Series for two consecutive years. Sponsored the China Tennis Grand Prix in 2007 and 2008. In 2009, with the ATP 1000 Masters event permanently settled in Shanghai, becoming the highest level tennis event in Asia, Hongxing Erke made a heavy attack and became the official clothing partner of the 2009-201000 Shanghai ATP 1000 Masters.
"The swan flies a thousand miles, its wings are already there, and it is absolutely everywhere." In the future, Red Star Hongxing Erke will continue to pursue Excellence, participate in sports events with a more active attitude, devote itself to supporting and promoting the development of sports in China, seize the opportunity given by history, forge ahead, constantly create new glories, strive to build a world brand, and strive to build Red Star Hongxing Erke into a world-leading clothing brand. President/Chairman of Wu Rongguang Hongxing Hongxing Erke Group
Top Ten Outstanding Entrepreneurs in Brand Building in China
* * * party member, China
Representative of the Eleventh People's Congress of Fujian Province
The First President of Fujian Footwear Association
The 4th Top Ten Outstanding Young Entrepreneurs in Fujian Province
Outstanding Young Entrepreneurs in Fujian Province
Entrepreneurial experience:
In 2000, Red Star Hongxing Erke Sporting Goods Co., Ltd. was established as the general manager to integrate enterprise resources and build the brand of Red Star Hongxing Erke. In just six years, Hongxing Hongxing Erke has developed into a professional sporting goods group company integrating R&D, production and sales.
Since 2004, the president of Ren Hongxing Hongxing Erke Group has been fully responsible for the group's strategic decision-making and operation management, and led Hongxing Hongxing Erke Group to successfully go public overseas in 2005.
Enterprise motto: "down-to-earth interpretation is extraordinary"
Enthusiasm for public welfare: A sense of responsibility is an essential quality for entrepreneurs.
President Wu Rongguang believes that an entrepreneur should not only care about the income of his own enterprise, but also shoulder a strong sense of social responsibility and give back to the society. For example, contribute to environmental protection and help the disadvantaged groups. To this end, President Wu Rongguang participated in a large number of charities:
In May 2008, China donated RMB 6 million to the Wenchuan earthquake-stricken area in Sichuan.
In February 2007, China Quanzhou Charity Federation donated100,000 yuan.
In September 2006, Singapore Charity Federation donated 750,000 RMB.
In August 2006, China Quanzhou Charity Federation donated 2 million yuan.
In September 2005, Singapore Charity Federation donated 750,000 RMB.
In April 2003, China Fujian Charity Federation donated 654.38 million yuan. On July 4, 2000, Red Star Hongxing Erke and Philip? Pussner and his partner are at
20 10 Wimbledon men's doubles final, he swept his opponent with a total score of 3-0 and won the Wimbledon men's doubles championship.
20 10 On June 30th, Red Star Hongxing Erke was selected for the seventh time in China's 500 most valuable brands list with a brand value of 7.095 billion, ranking130th.
June 8th, 2065438+00 The 10th anniversary of the founding of Hongxing Erke.
Red Star Hongxing Erke became the sponsor of Madrid Open, the world's top tennis tournament.
On February 25th, 2009, at 65438, Hongxing Hongxing Erke's footwear products obtained the national environmental protection product certification, becoming the first enterprise in the industry to obtain the national environmental protection certification.
On October 26th, 2009165438+/KLOC-0, Red Star Hongxing Erke officially became the official clothing partner of ATP Indoor Competition in Salzburg, Austria, on October 20th, 200912.
On June 5438+1October 65438+February, 2009, Hongxing Erke officially became "the only designated sports equipment and event partner in the 2009-20 12 Hainan Island International Road Cycling Race".
On September 2009 10, Hong Xingerke signed a contract, and in 2009, our company signed a contract with the Belgian hope star Janina. Vic Meyer reached the semi-finals of the Grand Slam in a historic way.
On August 6th, 2009, Hongxing Erke sub-brand Hongxing Erke PLAY went public strongly.
On June 6th, 2009 16, Red Star Hongxing Erke was selected as the 2009 China 500 Most Valuable Brands by the World Brand Lab for the fifth time in a row, ranking 137.
In April 2009, Hongxing Erke officially joined the World Sporting Goods Federation (WFSGI).
June 5438+October 2009 10, Red Star Hongxing Erke became the official clothing partner of Shanghai ATP 1000 Masters 2009-20 13.
On June 65438+February 2008 1 1, Hongxing Hongxing Erke Shoes and Clothing Testing Center was certified by China National Accreditation Committee for Conformity Assessment (CNAS). In June 2008, the first overseas store of Red Star Hongxing Erke was grandly opened in Beirut, the capital of Lebanon.
In September 2008, Red Star Hongxing Erke was selected as the best Asian enterprise in Forbes 200.
In September 2008, Hongxing Hongxing Erke was selected as one of the top 500 Asian brands in 2008 compiled by the World Brand Lab.
In August, 2008, Red Star Hongxing Erke sponsored China women's weightlifter Chen Xiexia to win the first gold medal of the Beijing Olympic Games for China army.
On June 2nd, 2008, Hongxing Hongxing Erke was selected as the 2008 China 500 Most Valuable Brand by the World Brand Lab for the fourth time in a row, ranking 139.
In 2007, Red Star Hongxing Erke put forward a new brand proposition of "ZuoNo. 1".
In June 2006165438+1October, Red Star Hongxing Erke reached a global strategic cooperation agreement with the Korean Olympic Committee.
In June 2005, Red Star Hongxing Erke was successfully listed in Singapore.
From June 5438 to October 2005 10, Red Star Hongxing Erke scientific and technological materials traveled in space with Shenzhou VI and became a brand carried by shenzhou spaceship.
In March 2005, Red Star Hongxing Erke became a member of SATRA International Technology Center in the UK, and its technology and R&D standards were in sync with the world's top brands.
In 2004, Red Star Hongxing Erke took "leading technology" as the development strategy of the enterprise.
In August 2003, it passed the ISO900 1:2000: 2000 version of the international quality certification system.
In 2002, Red Star Hongxing Erke invited Korean pop star Anglenala as the brand spokesperson.
In 2002, Red Star Hongxing Erke invited Jordan chan as the brand spokesperson.
In June 2000, Hongxing Hongxing Erke Group was formally established. corporate vision
Create a world-leading clothing brand
Enterprise mission
Advocate a young, fashionable and sunny lifestyle.
Core values
Honesty, innovation, cooperation and efficient management concept-down-to-earth, extraordinary interpretation
Flying high makes people full of passion, but what is more commendable is calmness.
Therefore, Red Star Hongxing Erke adheres to the business philosophy of "down-to-earth, extraordinary interpretation" and performs passionately in calm.
We believe that action is the truth of grasping the opportunity of success and constantly leading the transcendence.
This calmness makes us think deeply and professionally about brand building.
Business objectives-the overall satisfaction of employees, users, shareholders, partners and society.
The significance of "corporate citizenship" lies in the sense of responsibility to investors, consumers, employees and society. Red Star Hongxing Erke keeps in mind its responsibilities as a corporate citizen, pays attention to achieving economic benefits through sustainable development such as humanities and environmental protection, and constantly strives to achieve the overall satisfaction of employees, users, shareholders, partners and society!