Yesterday, the Guangdong Provincial Department of Culture and Tourism held a conference on the project of "Guangdong Tourist Passport" and launched the project of "Guangdong Seal and Guangdong Tourist Passport". Guangdong has a solid foundation for the integration of culture and tourism. In order to strengthen the pioneering exploration of guiding cultural tourism consumption and stimulate consumption power, Guangdong Provincial Department of Culture and Tourism started the project by integrating high-quality cultural tourism resources in Guangdong and Guangzhou, and the first batch of 10 "network celebrities" such as Guangdong Provincial Museum and Guang Zhouta were selected by punching in. Before next year's 65438+ 10 7, citizens and tourists can go to these 10 scenic spots to receive Guangdong cultural travel passports for free.
10 "network red dot" can punch in.
According to reports, the 10 "network celebrities" selected for this activity include Guangdong Provincial Museum, Guangdong Zhongshan Library, Guangdong Xinghai Concert Hall, Guangdong Art Museum, Guang Zhouta, Pearl River Red Boat Night Tour, Guangzhou Grand Theatre, Guangzhou Chenjiaci, Yang Paoan's former residence and memorial halls of three major venues in China.
The cover of Guangdong Lv Wen passport is blue satin, and the inside page can be filled with personal information, with hand-drawn maps and special introductions of scenic spots. According to the organizer, the Lv Wen Passport covers the functions of "treasure exploration, play guidance, discount deduction, reward and incentive, social interaction, collection and commemoration", and sets cultural tourism story clues in the form of "secret book raiders" to guide tourists to explore 10 scenic spots and complete the task of passport stamping.
Visitors with Guangdong Lv Wen passports can stamp their passports after passing through RFID (Radio Frequency Identification) equipment at any punching point, and at the same time, they can "blindly grab" a limited edition badge as a prize. If 10 different badges are collected from 10 participating units, you can stamp the "ultimate seal" at any punching point and get a gift box for collecting badges. Because the "blind scratch" badge may be repeated, visitors can collect 10 different badges in the form of exchange through social platforms for collection. While increasing the interest of tourism, it forms the linkage of multiple punch points, effectively improving the offline interactive experience of Lv Wen boutique lines.
There will be new destinations next.
In addition, the passport is not only printed with the special introduction of each punching point, but also can be matched with cash deduction coupons and free tickets for catering, accommodation, shopping and scenic spots at the relevant punching points.
In the early stage of the event, some punching points were handled by self-service punching machines, and the Guangdong Provincial Museum and Guang Zhouta were specially equipped with matching man-machine interactive games to load the contents of Guangdong cultural tourism at punching points, creating a brand-new immersive experience for the cultural tourism industry. In the next step, the implementer will also explore new "punch-in" destinations according to the progress and implementation effect to realize the effective extension of the project.