How to issue a press release? How to do news marketing well?

Press release is one of the commonly used methods of enterprise network promotion, also known as news marketing or press release promotion, news source promotion, etc. As the name implies, simply speaking, news release and promotion is to release corporate news, activities, opinions or related articles in the news media through media relations or third-party public relations channels. The content of press release combines the products, technology, culture and business philosophy of the enterprise, and transmits enterprise information in the form of press release, which makes users feel trust and promotes product transactions. According to Ma Xiao, news marketing has become an important marketing method for many enterprises to establish brand reputation, shape brand image and expand brand influence. The importance of news marketing must be known to all marketing practitioners, so how to issue a press release? What are the methods and techniques for issuing press releases? This is a tactical issue in some press releases. There are two platforms for news release: free platform and professional media. First, free platforms Free platforms such as Weibo, blogs, forums, registration information and other platforms can issue press releases for free, and free is their advantage. However, due to the low publishing influence and general publishing effect of such platforms, friends who generally want to promote enterprises and products by issuing press releases pay less attention to such platforms. Second, professional channels Usually, most enterprises or institutions will choose more authoritative media channels to issue press releases. This authoritative channel can increase the credibility of press releases, thus helping enterprises and institutions to rapidly expand their influence and open up markets. Although you need to pay, the effect is not the same as that of the free platform. Ma Xiao is knowledgeable and has a professional marketing team to customize the news marketing plan for the enterprise, so the overall effect is more secure. Pony knows the method and issues press releases to experienced professional service providers. Professional organizations not only have rich media resources, but also can make communication plans according to the development stage of enterprises to achieve the marketing purpose at this stage. Press releases are not issued for release, but for marketing services. I would like to remind you that when issuing press releases, we must not only aim at low prices. The result of low price is often low quality, poor planning ability and execution ability, and the marketing effect will naturally be greatly reduced. It is safer for enterprises or institutions to choose a professional team with certain operation and planning ability when issuing press releases. High-quality news marketing can effectively help enterprises and products improve their influence and achieve excellent marketing results. For example, issuing enterprise press releases can help enterprises to carry out online brand marketing promotion, publicize the positive image of enterprises, establish brand reputation and expand corporate visibility. , is a network promotion method that enterprises have to choose to carry out marketing activities. How to issue a press release and search for keywords on Baidu's homepage? At present, social media such as WeChat Weibo short video are widely used by netizens, but Mashan, a marketing agency, believes that search engines are always the primary channel for network users to actively obtain information. People want to find what they want accurately from hundreds of millions of information, and relying on search engines is the most direct and fastest. From the commercial operation point of view, it is very necessary for enterprises to show information to consumers quickly after the release of press releases, so as to obtain more commercial value. If you want to show corporate press releases to consumers faster, the ranking mechanism of search engines is worth studying. Aside from seo technical problems, as far as the publishing skills of corporate press releases are concerned, Ma Xiao knows that marketing agencies believe that the factors that affect search rankings at present mainly include the following aspects: the weight of news websites; User click rate; Keyword layout; Original content; Keywords competition degree; User experience of news content; Whether the selected website is in news source; In addition to the above points, there may be unlisted factors, but as long as the above points can be done well, it is not a big problem to display the corporate press release on the first page of search results after it is released. Among the above factors, several are more critical and can be said to be the most important. The website weight selected when the enterprise press release is issued. Choosing the right website when the enterprise press release is released is equivalent to more than half of success. Usually, when publishing, some publishing companies will recommend some very cheap portals to enterprises. In fact, these low-priced websites are only unpopular channels of local stations or portals, and their weights are not comparable to those of the main channels of major stations. Therefore, when issuing corporate press releases, we should try to choose the media with high cost performance, or directly choose the release package. Regarding the website weight, we can use some webmaster tools to check the website weight, the higher the weight. Content with high originality will affect users' reading experience of articles. Good news content is not only liked by readers, but also by search engines. Search engines with high originality will also give priority to display. At the same time, for good quality articles, other websites are also easy to reprint. Try to choose news source website. When you choose news source to publish, it will not only be included and displayed on the normal website, but also be included in the news. Most importantly, the latest related information similar to the above figure can appear in the web search results. This way of presentation is very eye-catching, not worse than the first place. Ma Xiao Zhixing Consultant believes that news marketing and search engine marketing are inseparable. In addition to the media's own user communication, the most important thing is to rely on the continuous communication of search engines after the release of press releases. Therefore, whether the press release is included in the search engine and whether the search engine ranks high will directly affect the overall effect of news marketing. Ma Xiao knows this well, has been focusing on online marketing for more than ten years, and has accumulated rich practical experience in combining news marketing with search marketing, which can guarantee that the keywords on the first page of press releases will be ranked first. Specifically, Baidu will visit marketing agencies in Ma Xiao, consult online consultants on the website, and provide free online diagnosis and customized online marketing solutions for enterprises.