Informatization of real estate enterprises means that real estate enterprises integrate their existing production, operation, design and management based on market information, and apply advanced computer network technology to provide accurate and effective data information for enterprise decision-making systems in time to quickly respond to market demand. Its essence is to enhance the core competitiveness of real estate enterprises.
As we all know, real estate market information is repetitive, overlapping and knowledgeable. The strength of real estate enterprises depends on their ability to integrate information flow in business environment. The rapid development of computer technology not only provides advanced technical means for real estate enterprises to integrate information, but also builds a network development platform for enterprises. Therefore, enterprise information integration based on this network development platform needs a man-machine integration system composed of all functional departments and staff of real estate enterprises, including people, computer network hardware, system platform, database platform, general software, application software and terminal system. At the same time, the inherent requirement of this man-machine integration system for real estate enterprises is that the investment is in place and the supporting facilities are in place (such as facilities, systems, talents, safety, etc.). ) and management in place.
Real estate enterprise informatization not only has the characteristics of general enterprise informatization, but also has its remarkable characteristics, which are highlighted in industry, high technology and integration.
The informatization of real estate enterprises has its own industry characteristics. From the content of informatization construction, it mainly includes six internal and external aspects: real estate project design informatization, project production process informatization, product/service sales informatization, enterprise management informatization, enterprise decision informatization and dynamic alliance informatization.
High-tech means that the construction of information system must adopt advanced platform technology and design architecture, so that the business and structural changes of enterprises have nothing to do with the system, and ensure the forward-looking of the system to meet the special needs of the industry.
The operation of real estate enterprises is project-centered, and a project often takes several years from the beginning to the end, involving almost all departments of the company. The coordination and communication between departments, as well as the ability integration and promotion on this basis, is another special requirement for real estate enterprises to implement informatization. In other words, the informatization of real estate enterprises must be oriented to the improvement of enterprise coordination ability and management level.
Second, the inevitability of real estate enterprises to achieve information technology
With the advent of the information age, it is an inevitable trend for real estate enterprises to realize informatization. The competitive modern market economy requires enterprises to have sensitive market reaction ability, quick decision-making ability and strong execution ability. In order to meet these needs, enterprises must establish their own rapid response system, scientific decision-making system and strict and standardized implementation system. Informatization construction is a necessary condition for real estate enterprises to survive in the competition.
The construction of real estate projects involves a wide range of departments, and there is a lot of information management and communication and coordination. Traditional project management methods are increasingly unsuitable for popularization. At the same time, real estate projects have large investment, long construction period and complex external environment, and they are facing operational risks at any time. How to use information technology to improve the backward situation, help real estate enterprises to enhance their competitiveness, and realize real management informationization, office automation and scientific decision-making has become a strategic issue affecting the development of real estate enterprises. The good integration of information and other elements will become the new core competitiveness of real estate enterprises.
1. The informatization construction of real estate enterprises is the requirement of marketization.
The market requires enterprises to put high-quality products into the accurate market at the first time and make a new round of design investment through efficient information feedback-that is, to realize the transformation from "product-centered" to "customer-centered". The realization of these aspects requires a breakthrough in information technology. The integration of information technology and real estate industry is the main feature of modern real estate industry in 2 1 century. Information technology has changed the traditional industrial structure, enterprise structure, socio-economic structure and its operation mode.
2. The informatization construction of real estate enterprises is a necessary means to realize the process management of real estate projects.
A real estate project can be regarded as a complex process network composed of many interrelated processes, and it is almost impossible to control each process by manual means using established standard process management procedures. Only by realizing the informationization of enterprise and project management can we realize effective real-time project process management and dynamically and effectively plan, coordinate and control the whole process of project operation.
3. Informatization construction is the objective requirement of intelligent real estate project management.
The intellectualization of real estate projects is based on enterprise informatization and project management informatization. Without informatization, intelligence is impossible. Only by continuously promoting the informatization process of project management can we gradually realize the intelligence of real estate project management, thus making real estate project management more scientific.
4. Informatization construction is the necessary guarantee for real estate enterprises to implement modern management science.
Many modern management sciences are put forward based on the development of modern information technology, which provides the necessary means for the realization of modern management science. A great deal of information processing in modern management science puts forward higher requirements for real estate project management. Only by realizing enterprise informatization can modern management science give full play to its role.
Third, the development trend of information construction of real estate enterprises
The development trend of informatization construction of real estate enterprises in the future is mainly manifested in the following aspects:
1, the understanding of informatization tends to be rational.
The informatization construction of real estate enterprises needs to start from the strategic objectives of enterprises, comprehensively consider the roles of people, technology and management in enterprises, and comprehensively apply modern management technology and information technology; It is necessary to realize the organic integration and optimized operation of information flow, logistics and capital flow in the whole process of enterprise operation, realize the overall optimization of quality, cost and progress, and improve the adaptability and comprehensive competitiveness of enterprises. Therefore, the understanding of information construction in the real estate industry will tend to be rational in the future.
2. Service investment will continue to increase, while hardware investment will decrease.
Relevant surveys show that in the next few years, the increase of IT investment of real estate enterprises will mainly focus on the service field, and its investment in services will increase at an average annual rate of 5%-6%, that is, from 26% in 2003 to 30.6% in 2004, and it is expected to rise to 35. 1% in 2005. Investment in hardware will continue to decline. Its proportion in the total IT investment is basically declining at a rate of about 3% per year, that is, from 52.3% in 2003 to 49.9% in 2004, and it is expected to drop to 46.8% in 2005.
3. Organizational structure optimization promotes business process reengineering.
The original high-rise structure of real estate enterprises will gradually be replaced by a flat "dynamic network" structure. Informatization construction will accelerate the internal and external integration of enterprises, shorten the integration cycle, thus promoting the optimization of enterprise organizational structure and ultimately promoting the reorganization of enterprise processes. The informatization construction of real estate enterprises will realize the operation automation, network management and intelligent decision-making of all production and business activities of enterprises. Among them, operational automation is the foundation and intelligent decision-making is the peak.
4. The relationship between real estate enterprise culture and information construction is getting closer and closer.
The essence of corporate culture belongs to the category of soft culture management. The unique corporate culture of real estate enterprises will continuously promote the process of enterprise information construction through its functions of self-cohesion, self-transformation, self-adjustment, self-improvement and self-continuation. On the one hand, information construction needs the strong support of corporate culture. The full implementation of informatization of real estate enterprises in the future depends on the advanced corporate culture to create a good corporate environment and atmosphere; On the other hand, the integration of internal and external enterprises brought by informatization will be beneficial to the shaping of corporate culture. Therefore, real estate enterprise informatization and real estate enterprise culture construction will be interrelated and influenced each other.
5, enterprise information construction to speed up the standardization process.
In the initial stage of informatization construction of real estate enterprises, the low degree of external informatization is the bottleneck problem that restricts the industry to promote informatization construction, which is mainly manifested in the information integration between enterprises and the standardized technology of sharing contact with the outside. At present, there is no standardized evaluation method and unified evaluation system for the evaluation of real estate enterprise informatization.
The deepening of informatization construction of real estate enterprises will gradually solve the above problems and build a network platform for industry informatization. In addition, some advanced information integration tools will be introduced into the real estate industry. For example, in the application of project management, EDI is an effective technical means to exchange information between various departments and collaborative forces. To establish the information organization and transmission mode of real estate projects based on EDI, all participants must follow unified business operation standards, such as UN/EDI fact, the United Nations trade data exchange standard.
With the advent of world economic integration, knowledge economy, network economy and information society, real estate enterprises must speed up the process of information construction if they want to win in the world competitive environment. Only by recognizing the importance and development trend of informatization construction can we "promote management innovation, industrial upgrading, increase economic benefits and improve the market competitiveness and viability of enterprises".