Press release marketing refers to the marketing method of using news communication to promote enterprises and brands. The news promotion mode is very conducive to guiding market consumption, rapidly improving product visibility in a short time, and shaping brand reputation and credibility. News soft text marketing has become one of the important means for many enterprises to build brands, expand brand awareness and improve brand reputation.
Why does the company spread the news?
Using the characteristics of news, network and manuscript, it is easier for enterprises to achieve the publicity effect; A large number of media releases can effectively improve the website weight of corporate brand keywords, achieve good SEO promotion, improve search rankings, and enhance the company's brand image!
1. The high-quality website media has its own traffic, which exposes a lot of commodity information.
Netease, Tencent, Sina and other five major portals have a huge user base and extensive group coverage. In the past, the popularity and authority of website media were also very high, which not only enhanced the reputation of enterprises and brands, but also ensured high-quality news sources.
Of course, enterprises publish media not only to attract the attention of target consumers, but also the current and potential partners and investors of brands. They will also evaluate your business and measure the value of your business through some public opinion information on the website.
2. Use authoritative media to endorse enterprises and increase consumers' trust.
Now the market environment is changing with each passing day. If enterprises want to occupy a place in the highly competitive market, they need to do some display or guidance by issuing press releases and soft articles.
Especially if your press release can be included in authoritative media, this information will not disappear automatically. As long as you search for information on the search engine, this information will appear in front of customers.
3. Establish a positive and good corporate image
High-quality press releases can be included in high-quality and high-flow news home pages, and the information released by these big media will be reprinted by many small media, so that your information can be reprinted twice or even several times to achieve maximum exposure.
How do enterprises issue financing press releases to media platforms?
1. Hold a press conference, invite the industry and mass media to attend the meeting, and the corporate spokesperson will publicly release the company's major news. In this way, the cost is very high for enterprises, and only large enterprises with certain social popularity have such influence and media attention.
2. Cooperation with public relations companies can save a lot of things. Public relations companies are more professional in public relations communication services, and their resources and service processes are ready-made. Public relations companies write press releases by digging up the company's news events, and then publish them to major media in the country through the enterprise's online media.
3. The company independently establishes media relations. Large enterprises generally have their own brand department, marketing department or planning department. The team includes a media manager engaged in media relations. If the company has important news, they will release it through these media relations. The advantages of this method are directness, rapidity and low cost. Disadvantages are that the work is difficult, the media scope is small, the number of manuscripts is limited, and the release rate of manuscripts is low.
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