What are the online sales platforms?

Network marketing platform refers to the website. Use the website to promote and sell products or services. Network marketing platform includes the following aspects: search marketing, bidding marketing, keyword marketing and database marketing. Network marketing is a new marketing method based on the Internet, which uses the interaction of digital information and network media to help achieve marketing goals. Weber believes that the most intuitive understanding of online marketing is a series of enterprise activities that are customer-centered and network-oriented, and are carried out to achieve enterprise goals. Subsequently, several different online word-of-mouth marketing platforms appeared on the domestic Internet: one is a website specializing in word-of-mouth information search, which collects all kinds of word-of-mouth information on the Internet through software and tools. The second is the self-help word-of-mouth marketing section of e-commerce website, which mainly publishes the word-of-mouth information of consumers who have experienced online transactions to give new buyers shopping guidance, such as Taobao's "shopping guide". Third, websites dedicated to providing word-of-mouth information of daily life and corresponding services, such as Dianping.com, Word-of-Mouth, etc ... Through community websites or website communities, aggregate netizens to provide word-of-mouth information of a certain type or several types of goods to serve users. Compared with the past, the subject, object and mode of online marketing are changing, and the era of self-promotion is coming to an end. Every consumer's position in enterprise marketing has gradually changed from passive to active, and consumers have more say. What are the online marketing platforms? It is a development trend for enterprises to explore the market through network marketing. Small and medium-sized enterprises, in particular, should take advantage of the openness and equality provided by the Internet, compete with large enterprises on an equal footing, and segment the market. Small and medium-sized enterprises must rely on a certain network marketing platform for network marketing. The available online marketing platforms for small and medium-sized enterprises mainly include: third-party online marketing platforms: Yizhan Western Shoes City, Alibaba, and third-party B2B platforms, such as China Net Library, China Manufacturer, and Wanguo Commercial Network, which are the first choice for enterprises to carry out online marketing. These third-party platforms gather a large number of buyers' resources and supply and demand business opportunities, and have the function of transaction matching. At the same time, enterprises do not need to invest in website construction cost, server purchase and special maintenance, and generally only need to pay a certain fee to enjoy the service. Self-built online marketing platform: Enterprises develop online marketing services by establishing their own online marketing platforms (websites), such as Gome and Suning, and provide products and services to users by promoting their own websites. At present, central enterprises with strong awareness of online marketing generally have their own corporate websites or product sales platforms. Self-built network marketing platform is conducive to establishing corporate brand and image, and at the same time has the initiative to develop websites, which can provide users with better services and product display. However, the website here has a large initial investment, and at the same time, due to the lack of professionalism of most enterprises, there are problems in website planning and construction, and the network marketing strategy is not effective, which leads to poor network marketing effect, which just solves many problems existing in the self-built network marketing platform of small and medium-sized enterprises. Multi-platform operation: that is, enterprises choose a variety of network marketing platforms and carry out enterprise network marketing work at the same time, for example, through the combination of self-built network marketing platform and third-party network marketing platform, multiple platforms operate at the same time, and penetrate into the target customer groups on the Internet from many aspects. To sum up, the choice of network marketing platform for SMEs should be based on the actual needs of enterprises and the distribution of target users. Only the promotion methods that meet the needs and habits of potential users can play a role in promotion.