Good after-sales service is very important.
John bought a big house. Although the house is good, it is a lot of money after all, and I always feel that it is expensive to buy. A few weeks later, the real estate salesman called and said he would call from home. John can't help feeling a little strange.
On Sunday morning, the real estate salesman came and congratulated John on choosing a good house as soon as he entered the room. He chatted with John and told many local stories. He also showed John around the house and pointed out other houses to John, explaining why John's house was different. He also told John that several residents nearby were people of status. The words made John's doubts disappear, filled with pride and felt worthwhile. On that day, the real estate salesman showed even more enthusiasm than when selling the house.
John has a vivid memory of the incident. John was convinced that he had bought the right house and was very happy.
The real estate salesman spent the morning visiting John. He may have gone to find a new customer. Did he suffer? Of course not. A week later, a friend of John's came to play and became interested in a house next to him. John introduced the real estate salesman naturally. Later, my friend bought a better house from him instead of that one.
The sales of real estate salesmen are undoubtedly very successful. He provided good after-sales service, which not only relieved John's doubts, but also won a customer silently.
Modern promotional activities need to establish such a business philosophy: "selling goods is like marrying a woman." As ordinary parents, they have worked hard to raise their daughters, but once they grow up, they always get married. After the daughter gets married, parents should always care about her married life; Educate her to be thrifty and keep the house and honor her elders. For marketing companies and salesmen, we should also regard the goods we handle as the daughters who have worked hard to raise adults, and often know, "Are customers satisfied after using them?" Is there any malfunction or other inconvenience? "Sometimes I will personally go to the door to listen to the opinions of users and quickly give feedback to relevant departments as a reference and basis for improving products.
Only by attaching importance to and strengthening after-sales service can we better promote the market and improve our visibility in the eyes of customers, which is like adding a silent salesman to enterprises and products and attracting more "repeat customers".
Some salesmen, like nomads, keep living on weeds, constantly expand their territory and camp in different places every night. Few salespeople attach importance to after-sales service. Whenever a deal is made, they will say, "Thank you for your kindness and let me earn a commission. If you need anything, you can call me again. "
As soon as they got the money, they put oil on their feet. Since then, customers have never heard from the salesman, unless the salesman wants to sell other products to customers. Customers are like stoves. You must light them first, then they will give you warmth. But there are too many salesmen who like reverse operation. He asked customers to continue shopping from him, but he didn't want to spend more energy to get orders.
Provide real after-sales service
After selling products, salespeople should always care about old customers and keep good relations with them, so as to lay a good foundation for future work. Because no matter whether they admit it or not, any mistake in this respect will affect the sales promotion work. And if the customer is satisfied with everything, he will become your loyal customer and friend and introduce some new customers to you.
Some people say that promotion is an endless cycle, and turning the wheel of this cycle is after-sales service. Ignoring after-sales service is tantamount to tearing down the wheel of circulation. Your career comes from this cycle, your performance comes from this cycle, and your sales career comes from this cycle. Doing a good job of after-sales service is the basis for the sustainable development of a salesman's business. And the key to good after-sales service is to keep visiting old customers. Because if the salesperson doesn't show up after selling the product once and doesn't visit the old customers, how can he know the customer's needs, the shortcomings of the product and how to do a good job of after-sales service? Does everything require the customer to call him or wait for his arrival slowly? If so, customers are likely to lose patience and trust in this salesman and even stop buying his products, because customers will doubt the quality of this salesman's products and even his character.
Selling products to customers does not mean that everything will be fine. If salespeople really want to get customers, they can't ignore the role of after-sales service, because if the after-sales service is not done well, customers will leave you sooner or later.
Xiao Wang, a salesman of a home appliance company, mainly sells TV sets, washing machines and other household appliances. Every time a customer wants goods, Xiao Wang will personally deliver them to the customer's home and put them in the most suitable position according to the customer's requirements. If a customer tells him that he needs maintenance, Xiao Wang will arrive in time to repair them quickly and efficiently. Ma Xiao, a salesman of another home appliance company, also provides door-to-door service, but he always delivers the goods to the door or even downstairs, regardless. The customer asked for on-site maintenance, but he didn't want to meet. After repeated urging, he finally came, but the repair was not in place. Before long, the repaired TV began to have problems again. It happens that Xiao Wang's customers are not far from those in Ma Xiao. When chatting once, the topic was related to home appliances. When the customers in Ma Xiao heard Xiao Wang's introduction, he was very impressed. After introduction, customers in Ma Xiao met Xiao Wang and experienced his after-sales service personally. Since then, Pony's customers will introduce their relatives and friends to Xiao Wang as long as they need to buy electrical appliances. Not long ago, almost all my son's household appliances were bought from Xiao Wang's company.
Keep in touch for a long time and solve Gu Fu's worries.
Relieving customers' worries is an important way to keep in touch with customers after the transaction, and it is also an important link to meet customers' interests in sales promotion.
After the transaction is completed, call your customers within 30 days to see if everything is all right and ask them if they have any incurable diseases and need help.
Many salespeople are afraid to call customers. Because they are afraid to hear complaints from customers, but if customers are unhappy, they will still complain to others. Do you think it is better for customers to complain to you or to complain to other customers?
If you are the first person to hear his complaint, you can deal with it effectively. At this point, instead of complaining about how unlucky they are, they will praise others for saying that you are a top salesman. Because you are really helping them, not just making money. Several information companies have done research, and the results show that customers who complain are more loyal than those who don't complain.
Keep the habit of calling customers regularly to say hello. At least, you must call your customers once a year to review their needs and see if there are any changes.
People often buy new cars, stereos and clothes. With the increase and growth of family members, they may need new insurance, new investment strategies and new furniture.
You can even send customers an annual list like a dentist, suggesting what necessities they should buy.
Remember: every time you call a customer, you have another chance to get new business and a good chance to get a list of recommended customers.
Anyway. After the transaction, the salesperson should continue to care about the customer, look at the problem from the customer's standpoint and deal with the problem, so that the customer can truly feel "satisfied with the purchase". This is the experience of successful salespeople and the professional standard that all salespeople should follow.
The difference between various promotions lies not only in the product itself, but also in the quality of service provided. The salary of sales staff comes from the repeated cooperation and intermediary introduction provided by satisfied customers. In fact, if you insist on providing quality after-sales service to customers, 80% of all your transactions may come from existing customers in two years. Otherwise, you may never be able to build a strong relationship and a good reputation with customers. Salespeople who don't provide services may take two steps back for every step forward.
In the long run, those salesmen who don't provide services or have poor services are doomed to have a bleak future. They are bound to suffer setbacks and disappointments, and many of them are bound to run around from morning till night to support their families. It is these salesmen who ignore the importance of laying a good foundation. They find themselves as tired and neglected as novices who just debut every year. Therefore, providing customers with the best and best after-sales service is not a dispensable choice; On the contrary, it is a crucial choice for salespeople to survive.