As a leading provider of intelligent large-screen data engines in China, it provides intelligent large-screen advertising management and monitoring systems, user behavior analysis systems and personalized recommendation engines for TV manufacturers and OTT terminal equipment manufacturers. Realize multi-terminal, multi-advertising space and multi-form advertising release management and monitoring.
Advantages: directly receive data such as device identification, model, platform, size, startup time, region, viewing content, viewing duration, etc. For intelligent terminals. You can connect the sales statistics and after-sales service systems of existing manufacturers and import structured data to make after-sales service and customer management easier. Through data analysis, it provides support for personalized recommendation system and provides customers with more accurate advertising and content push. Cable TV and telecom operators
By aggregating the behavior data of two-way users, IPTV users and OTT users in wired networks, and combining with the Internet and mobile Internet databases, we aggregate and analyze user attribute data such as region, age, gender, culture, occupation, income and education, as well as user behavior data such as viewing time, content preference and interest preference, and provide personalized services through user portraits.
Functions: startup rate, arrival rate, ratings, usage time, loyalty survey. Personalized program guide recommendation, accurate advertising and business delivery.