1, the quotation depends on the timing.
Quoting is also about timing. First of all, the seller should define an acceptable range of house prices in his mind and determine a minimum line and a reasonable high line. When you find that buyers show a good impression and pleasure when looking at the house, especially when your house just meets the most important needs of the other party, you can quote a higher price, because since they already like the house very much, they naturally don't care so much about the price. But if they don't show how much they like the house, they can quote a lower price. Maybe they will buy it because its price is very low.
2. Open higher and walk lower
In most cases, you still have to quote a relatively high price when quoting. In the habit of consumers, it is often difficult to accept quotations. Then when the other party is negotiating with you, you can give them the price bit by bit instead of giving them the low price directly. In addition, don't forget to show that you are not embarrassed, so that buyers can really feel that they have benefited.
3. Competitive pricing method
Every industry has competition, especially real estate sales. Because most people regard houses as necessities, the competition in the real estate industry will be more intense. Therefore, when pricing a house, we can use the competitive pricing method to see what the price of a competitor's house is. At this time, you can log on to the online second-hand housing page of Shuyang Real Estate, search for houses similar to yourself, and give lower prices, so that buyers will be more easily attracted.
4, 99 pricing method
Now people can always see the numbers 999, 99 and 9.9 when they buy things. Why? Simply put, it is the psychology of taking advantage of small things. The same thing, with low price, will always get more attention. Second-hand housing pricing can also refer to this way, which can not only make buyers feel that they have received preferential treatment, but also make their houses more easily concerned and sold.
5. Carefully calculate the cost account
If the buyer still thinks that the price of the house is high even though you have made many concessions to him, then you can calculate the cost price with him at this time. Including the price of the house itself, the price of gifts and the price of decoration. If there is a high room for growth in various resources in the later period of the house, such as opening the subway, it is necessary to roughly calculate these, so that buyers can understand that their prices are really low and cannot give in.
6. Display transaction records
Some customers think that your price is high, not because he really can't accept it, but because he feels that there is room for bargaining, and he is afraid that he will become a "big head" if he doesn't work hard. At this time, you can show him the past transaction records of similar houses and let him know that the price you sell to others can't be more favorable than the price you give him. Of course, it should be noted that you must pick out those records with higher transaction prices in advance for him to see.
Step 7 adjust the price
If the buyer still thinks the price is too high, then you should consider adjusting the price. There are many houses in the second-hand housing market now, so it is not easy to find an interested buyer. Therefore, if the price is reasonable, the price can be reduced appropriately. For example, you originally asked for more than 59,500 yuan, but later you adjusted the price to more than 57,900 yuan. It sounds like a drop of more than 2000 yuan, but in fact it is more than 1000 yuan, but the buyer is easily satisfied.
Second, we should pay attention to two major issues in pricing.
1, batch, batch or batch
When pricing a house, you must look at the location of the house. The price of a house with a good location is higher, and the price of a house with a bad location is lower. If your house is in a good location, but the price you give is relatively low, then buyers will not easily believe that your house will not be sold, and vice versa.
2. Future appreciation potential and space.
Pricing must consider the appreciation space of the house. If the house you want to sell is not fully equipped now, but related projects are under construction, then your house will definitely appreciate in the near future, and the pricing can be set higher.
In a word, pricing is a science. If the house price is too high, buyers will scare away at the sight of the price. But if the house price is too low, you will suffer, so the second-hand house must be priced just right, so as to make your way of selling houses open and honest.