Most brokers are fully licensed financial service providers, and only a few small brokers are relatively simple brokers. So in China, brokers can be considered as securities companies.
Its main business is to provide various securities financial services, also known as non-banking business, such as brokerage business, asset management business, margin trading business, issuance and underwriting. The state encourages financial innovation, and securities companies are one of the main forces.
Brokerage business. Acting as an agent to buy and sell securities in Shanghai and Shenzhen stock markets. Investors must open accounts with securities companies and use the trading channels provided by securities companies to conduct securities transactions with the exchange. Securities companies charge service commissions.
Extended data
There are hundreds of regular brokers, and different brokers have different grades and rankings. Generally, the top brokers belong to the relatively reliable large securities companies. However, the transaction cost of such securities companies is relatively high, generally three ten thousandths, which is not suitable for small and medium investors.
Retail investors can choose brokers with relatively moderate ranking and handling fees, which can not only ensure the security of transactions, but also appropriately reduce transaction costs. Many brokers with medium strength can offer a discount of about 2.5% on transaction fees, but investors may need to know that a discount of 2.5% is applicable before opening an account, and some brokers only offer discounts on small transactions.
It is necessary to strengthen the research on the securities market and improve the research and pricing capabilities of securities companies. The CSRC clearly stipulates that publishing research reports is the basic business form of investment consulting companies and securities companies. Securities companies and investment consulting companies should take this opportunity to improve their pricing power and industry core competitiveness.
It is necessary to enhance customer service awareness and improve customer service capabilities. With the formation of the capital market and the arrival of the financial management era, investment products will be more abundant, the number of customers will increase rapidly, the customer structure and customer needs will become increasingly complex and diverse, the marketing methods of the industry will inevitably improve, and the service means will inevitably become more scientific.
Only by improving customer service level and providing differentiated and personalized services can securities companies enhance their industry competitiveness.
Baidu encyclopedia-broker