How can enterprises quickly promote their own brands on the Internet?

In the Internet age, if enterprises don't do a good job in network brand promotion, then you will lose many customers. Nowadays, network brand promotion has become an important decision at the strategic level of every enterprise. The deep reason lies in the full popularity of smart phones and the full coverage of mobile Internet, which leads to the change of consumers' access to information. Whoever can contact users at the information access point for the first time and then seize users will occupy the commanding heights of marketing and occupy more market share.

Online brand promotion is not a result, nor is it a separate technology. Like the Internet, e-commerce and cloud computing, it is the integration of various marketing methods and technical means. Many enterprises will think that they have established websites, Weibo or WeChat official accounts, sent messages regularly or irregularly, and occasionally sought some media cooperation, even online brand promotion, which is a conceptual mistake-just the realization of informationization. Today, I will explain to you "how to quickly promote brands on the Internet" and uncover the secret of quickly promoting brands on the Internet!

First: Why is brand promotion very important in the mobile era?

Massive information: easy to be overwhelmed

Distraction: old brands collapse and new brands rise.

Low cost, multi-channel

Brand exposure-> traffic-> bargaining

Second: brand formation.

Third: preparation before brand promotion

Crowd Positioning: Portrait, Preference

Domain name with brand words+official website+media account.

Bond cloud

Publicity materials: brand introduction, promotional film, public relations manuscript.

Fourth: four online channels for brand promotion.

1. How to spread the brand on the e-commerce platform?

2. How to spread the brand in search engines?

1) Brand considerations for SEM:

(1) When writing advertising ideas, you must bring brand words.

(2) The higher the ranking, the stronger the "brand sense"

(3) Do you want to advertise the competing words?

2) Matters needing attention in 2)SEO brand communication:

(1) Ensure the search ranking of official website brand words 1.

The title, copy and meta-description of official website's home page and inside page all contain brands.

Use brand words as external chain (chain home page)

(2) Use keywords/long tail keywords to write soft articles and implant brand words.

(3) Frequent combination search of product names and brand words.

3. How to spread the brand on online media?

1) spread the brand in Baidu news source.

(1) The Nature of Public Relations Soft Text and the Construction of Brand Credibility

(2) Specially suitable types: investment promotion, innovative business, saturated competition and WeChat business.

(3) Soft writing should have industry value.

2) Spread the brand in mobile new media.

(1) The official account of WeChat determines the brand style: lively, cool, humorous and rigorous.

(2) Topics are closely related to user preferences and current hot topics.

(3) The number of fans, reading and interaction are the main assessment indicators of brand communication.

(4) the ability to continuously output content

4. How to spread the brand on social networks?

1) Matters needing attention in social network brand communication:

First, build social brands through high-quality content.

Personalized content, high-intensity interaction

Topics are closely related to user preferences and current hotspots.

The number of fans, reading and interaction are the main assessment indicators of brand communication.

Ability to continuously output content

Fifth, the three core elements of Internet brand communication.

Summary: Brand building is not achieved overnight. What is quickly established on the Internet is only the connection between brand words and users.