In the next three to five years, cognitive technology may have a profound impact on occupations, workers and companies. These technologies can and will soon eliminate some human jobs. At the same time, these technologies may also be used to redefine human work. Create new opportunities for workers and bring higher value to commercial companies and customers.
David Autor, an economist at MIT, identified several task skills that computers can't replace for the time being. For example, the ability to solve problems, intuition, creativity and persuasion-these are all needed to complete the so-called "abstract" task; There are also adaptability to scenes, visual and linguistic cognition, and interaction between people, which are all needed for "pure human tasks". Therefore, product design, service, entertainment, or creating a pleasant environment will not be replaced by computers in a short time, and creative skills will become more and more valuable.
According to the relevant report released by IBM, cognitive business has five outstanding advantages:
Personalized connection: By understanding the background and personality of users, cognitive business can help enterprises and users form intelligent connections and provide users with more personalized services.
Enhance professionalism: by introducing knowledge that will lead the forefront to enterprises, cognitive business can enhance the professionalism of enterprises.
Continuously learn and improve products and services: In the process of continuous communication with users, cognitive business develops products and services that can be continuously learned and improved independently.
Accelerate product development and listing: By deeply understanding the patterns in traditional data and unstructured data, cognitive business can accelerate high-risk research and development and shorten the time to market.
Shorten enterprise decision-making time: Using traditional and unstructured data to refine insight, cognitive business can shorten enterprise decision-making time and cost and improve decision-making quality.
With the continuous development of cognitive technology and the evolution of new applications, they are often used to cooperate with work and help workers improve production efficiency and obtain better results. Leaders should find ways to involve human beings, instead of taking it for granted that the best application of cognitive technology is to completely eliminate human labor. They should also explore some cognitive skills that can make up for the lack of skills. Cognitive enterprise means that the products and processes within the enterprise can "think"-perceive important affairs, reason all data, and constantly learn and improve. When the business of an enterprise can think independently, the decision-makers of the enterprise can consider more problems, such as industry challenges, competitors, limitations and so on.
Cognitive enterprises are different from traditional enterprises in many important aspects, including:
They will accumulate professional knowledge. The knowledge of every industry and every profession is increasing rapidly, which makes all professionals fall behind. Cognitive system can let people get the best and latest information and insight, and then let people finish their work better. In addition, the cognitive system can obtain the knowledge and experience of top professionals in various disciplines, and then provide it to everyone else, which actually makes wisdom more popular.
They can interact with people more deeply. Cognitive technology can help enterprises deepen their contact with individuals and interact with customers. They use new private information sources such as social networks to create accurate personal data, understand their needs and opinions, and use this information to find out what is really important to individuals. Cognitive system can also understand how people want to interact with brands, so that enterprises can communicate with them in a way that every customer likes.
Their ability to discover has increased. Every enterprise needs to innovate and know what may happen in the next few months and years. So, in a sense, they must have seen the road clearly in a daze. Traditional computers will miss 80% of the information in the world, and cognitive technology can support organizations to discover hidden patterns in data, dig out surprising new business opportunities, accelerate the discovery of new drugs, find new ways to land on the moon, and even discover all unknown fields.
Why are technology companies so keen on pursuing cognitive technology? Deloitte analysis believes that by investing in cognitive technology, companies try to create value by using newer and better products or services instead of cutting costs, thus increasing revenue. However, besides more income and greater market share, there are deeper reasons. These companies regard cognitive technology as a way to remould themselves to be more competitive in the future-in fact, this is the basis of business model transformation.
In order to realize business transformation, some technology companies will set up new business departments, and expand their scale and generate profits by applying cognitive technology to product innovation and even architecture, operation, process and business model innovation. These new departments are also regarded as the transformation of the parent company structure and the promotion of enterprise transformation. This reorganization emphasizes the potential of cognitive technology, which can revolutionize the technology industry-and affect vertical industries and markets by the way.
Turn into a cognitive enterprise;
International business machines Corp.
According to Deloitte's report, the most obvious example of realizing business model change through cognitive technology is IBM. In 20 14 10, 14, IBM invested 10 billion dollars to set up a new Watson team. Among them, $6,543.8 billion was used as an investment fund to "support the startup and business ecosystem recently launched by the company and create a new cognitive application driven by Watson, namely IBM Watson Developer Cloud".
It is reported that IBM recently announced the establishment of the first consulting department in the industry, aiming at helping customers realize the transformation of "cognitive enterprise". The new department will also make full use of IBM Watson's unique computing demonstration and learning ability. IBM invested 1 billion dollars in this department to promote cognitive innovation in various industries.
The IBM Watson team, which was established to realize the complete transformation of business model, tried to build a stable business ecosystem and a complex, dynamic and adaptable community. To this end, the group provides open source infrastructure to many strategic partners in different vertical markets (such as health care, financial services, insurance, retail, education, media and telecommunications) to develop cognitive technology services. As IBM acquires more and more cognitive technology companies, this business model will further expand the IBM Watson developer cloud.
Alphabet (formerly Google)
Alphabet, Google's parent company, is also ambitious, and has undergone structural restructuring at a drastic speed and scale, essentially aiming at enabling the company to achieve exponential growth and development in the field of cognitive technology.
Judging from Google's recent corporate mergers and acquisitions, cognitive technology will be an indispensable part of this business model transformation: from 20 12 to 20 15, Google acquired a number of cognitive technology companies, including 8 robot companies in 20 13, which will be integrated into Alphabet. Their robotics covers humanoid robot system, next-generation robot arm technology, high-tech robot wheels that can move in any direction, robotics that uses computer vision to better understand the events they observe and learn how to deal with some non-standard situations, and robotics for film creation, advertising and design.