Website target positioning
According to the positioning of establishing a high-standard and large-scale enterprise group e-commerce website put forward by General Manager Wang of * * * Clothing Co., Ltd., China Enterprise Network will make use of its strong technical strength and the service, promotion, consultation and business experience of more than 40,000 member enterprises nationwide to build a national famous clothing website for * * * Clothing Co., Ltd., and provide long-term unremitting technical support, personnel training and e-commerce consulting services.
The website design scheme of our * * * clothing Co., Ltd. has achieved the following goals:
1. Combine the development strategy of * * * Clothing Co., Ltd. in the new century, and further enhance the corporate image of * * * Clothing Co., Ltd. through online brand image planning and publicity. On the basis of embodying the brand effect of * * * Clothing Co., Ltd., effectively publicize the company in all directions.
Second, through the e-commerce website platform, combined with the market strategy of * * * Clothing Co., Ltd., a cheap and wider publicity platform has been added for the market development activities of * * * Clothing Co., Ltd., through which * * * Clothing Co., Ltd. can promote products to customers better and faster.
Third, e-commerce websites can provide a convenient interactive platform with direct consumers. Through this platform, enterprises can know customers' opinions and suggestions on products and services for the first time, so as to better meet users' needs.
Fourth, the website platform shortens the negotiation cycle between enterprises and users, because before the negotiation, both parties can have a deep understanding through the website.
Fifth, the application of website platform makes it possible for products to be diversified, flexible and customized. This will greatly reduce the risk of enterprise forecasting errors, reduce the inventory of finished products and semi-finished products in enterprises and circulation links, and shorten the payback period of funds.
Sixth, the website platform can provide more accurate information for the new product development of enterprises, because it can communicate with a large number of customers and potential customers cheaply through electronic means, which will greatly improve the accuracy of new product positioning and ensure that new products meet the needs of customers.
Seventh, on the basis of e-commerce websites, the network office system can be used to facilitate the internal management of enterprises, especially the contact between branches, offices and sales outlets and the head office, and also enable the head office to better control the overall situation of overseas institutions. (See 3C system solution for details)
Goal realization requirements
First, the ability to achieve quickly.
Due to the increasingly fierce competition in the industry, the designed scheme should have the ability to realize quickly, so as to shorten the development cycle and put the system into operation as soon as possible. At the same time, in view of the future development of * * * Clothing Co., Ltd., IT is conducive to the reuse and incremental development of existing IT resources.
Second, advanced nature
* * * The design scheme will be based on advanced technology and adopt the latest scientific and technological level, so that the site will be in a leading position in China. The server and network focus on optimizing the communication process and improving the manageability and security of the system.
Third, a high degree of reliability
The system should be able to provide uninterrupted operation 24 hours a day, 7 days a week, and ensure that the system can work normally and respond quickly during the peak period of access. Otherwise, it may bring unnecessary losses to * * * and affect the confidence of customers and the business operation of * * * clothing company.
Fourth, a high degree of scalability
With the expansion of * * * business volume or the growth of business types, the system should be able to have strong expansion ability to adapt to the development of new services. Therefore, we should be fully prepared for the performance upgrade and quantity expansion of hardware system and the expansion and extension of software functions.
Sixth, high security.
Internet is a standard and open network. When doing business on the Internet, you may be attacked by hackers and viruses. Therefore, it is very important to ensure the system security of the website of * * * Clothing Co., Ltd. Security is not only a technical issue, but also involves the management of the system and the protection of laws and regulations.
Seventh, standardization and openness.
* * * The website design of Clothing Co., Ltd. will strictly abide by international standards and actively advocate the formation of standards in new areas where standards have not yet been formed.