Amway product marketing model

From June 5438 to February 2006, Amway (China) obtained the direct selling license issued by the Ministry of Commerce. It is a direct selling enterprise that operates according to law, adopts diversified marketing mode, and provides consumers with quality products and services through various channels such as direct selling, store selling and traditional market distribution. Direct sales: Amway (China) will legally recruit sales representatives (that is, direct sellers) in the approved direct sales area to directly sell products to end consumers outside the fixed business premises; At the same time, a wide range of service outlets are set up to provide product information consultation and return service for consumers and sales representatives. Store sales: distribute products and serve customers through the company's own direct stores. Distribution: Entrust dealers who meet the company's requirements to promote and sell Amway products in their fixed business premises. In order to cooperate with the company's new product launch and product promotion plan, Amway (China) will entrust some dealers to provide marketing services such as product display and brand experience in their fixed business premises, and assist the company in market research. For direct selling enterprises, the quality of employees is very important. Amway (China) has always attached great importance to the management and standardization of personnel. Amway (China) strictly regulates and manages its personnel in the following aspects: strict access. Recruit qualified personnel in strict accordance with the law and conduct business training for the direct sellers to be recruited. Only by passing the exam can you become a direct seller of Amway (China). Pay is strict. Amway direct sellers calculate their services on a monthly basis according to their direct sales income to consumers, and the total remuneration (including commissions, bonuses, various forms of rewards and other economic benefits) does not exceed 30% of the direct sales income of direct sellers to consumers. The punishment is severe. Amway (China) implements strict code of conduct among marketing personnel, guides direct sellers to establish correct ideas and business philosophy through rules and regulations such as business codes, and severely cracks down on violations. Strict supervision. Amway (China) promotes the supervision hotline to the public and regulates the behavior of direct sellers with the help of social forces. Amway (China) always strictly abides by the recruitment regulations of direct selling employees in the course of its operation: no unit or individual other than direct selling enterprises and their branches may recruit direct sellers; It is not allowed to recruit/kloc-persons under the age of 0/8, persons without or with limited capacity for civil conduct, full-time students, teachers, medical personnel, civil servants, active servicemen, full-time employees of direct selling enterprises, overseas personnel, and persons whose part-time jobs are prohibited by laws and administrative regulations; The direct selling enterprise shall conduct business training and assessment on the direct sellers to be recruited. After passing the assessment, the direct selling enterprise shall issue a direct seller certificate. Those who have not obtained the certificate of direct seller shall not engage in direct selling activities. In addition, the applicant must have a junior high school education or above, have no criminal record, and do not belong to any cult or illegal organization banned by the China Municipal Government. In order to avoid laws and regulations prohibiting employees from joining, the age was specially raised from 18 to 22. If you meet the above requirements, Amway (China) welcomes all aspiring practitioners to join us. The direct seller to be recruited must pass the training and examination organized by the company and obtain the direct seller certificate before starting the direct selling business.