The advantage of college students' entrepreneurship is 1. They have a bachelor's degree or a graduate degree, and they know things better, and some things are easier to understand. It is relatively simple for college students to learn knowledge and have an understanding or analysis of entrepreneurial projects during their school days.
2. Strong ability to learn knowledge independently. You can regard learning as something you must learn, and you won't be too proud to ignore other people's opinions or suggestions.
3, accept new things quickly, even the leader of the trend. Fashion and college students are a coordinate word. They dare to accept new things and like to guide new directions of fashion and trends.
4, thinking is generally active, whether you dare to do it, at least dare to think. Think quickly, have a plan and goal for your future, and do things regularly.
5. Strong application ability of IT technology, able to search a large amount of information on the Internet. This is what college students learn. Still have a strong learning ability, pay attention to entrepreneurial news events and urge their own development.
6. Be confident and passionate about what you are looking for. I have the confidence to face a new thing and my entrepreneurial dream.
7. Young and energetic, so there is? Youth is the greatest wealth? Said. Young people dare to take risks and do it. That's the point. They are not afraid of failure, they will start all over again.
8. Unmarried college students have no family burden for the time being, and starting a business is likely to be supported by their families or families. Few college students talk about marriage just after graduation and concentrate on their entrepreneurial dreams. No burden.
The disadvantage of college students' entrepreneurship is 1. Due to the lack of social experience, college students are often blindly optimistic and psychologically unprepared. Many entrepreneurs feel very painful and even depressed about the setbacks and failures in starting a business. Everyone started a business before, and when they saw successful examples, their mentality was naturally idealistic. In fact, behind success is more failure. Seeing success and failure is the real market. Only in this way can young entrepreneurs become more rational.
2. Rushing for success, lack of market awareness and enterprise management experience are important factors that affect the success of college students' entrepreneurship. Although students have mastered some book knowledge, they lack the necessary practical ability and management experience. In addition, because college students lack sufficient marketing knowledge, it is difficult for them to be competent as enterprise managers at once.
3. College students' understanding of entrepreneurship is still limited to a beautiful idea and concept. In the business plans submitted by quite a few college students, many people also try to attract investment with an idea that they think is novel. Such a thing did happen abroad before, but it is almost impossible today. What investors value now is how high the real technical content of your business plan is, to what extent it cannot be copied, and how big the market profit potential is. For these, you must have a detailed and thorough feasibility demonstration and implementation plan, not the idea that people can pay the bill in a few words.
4. College students' market concept is relatively weak. Many college students are willing to talk with investors about how their technologies are leading and unique, but rarely involve how much market space these technologies or products will have. Even when it comes to the topic of market, most of them just intend to spend money on advertising, but they have no idea about important aspects such as target market positioning and marketing means combination. In fact, what really interests investors is not necessarily those extremely advanced things. On the contrary, those products or services with ordinary technical content but meeting the market demand are often favored by investors. At the same time, entrepreneurs should have a very clear marketing plan, which can strongly prove the possibility of profit.
Self-employment is mostly engaged in some traditional industries with low technical content, and the success rate is low.
Most of the projects that college students participate in the self-employment plan competition at school are about high and new technology. Once students leave school after graduation, it is often beyond their power to start a business on their own. Because some venture capital companies are unwilling to invest in small-scale and risky enterprises like student startups. Therefore, most graduates choose traditional industries with less start-up capital, easy start-up and relatively small risks, such as catering, consulting and retail, which are small in scale and suitable for themselves. On the one hand, it can save costs, on the other hand, it can also accumulate experience first. There is no doubt that people have high hopes for college students' entrepreneurship. Although the state has introduced preferential policies to guide college students to start their own businesses, at present, not many college students choose to start their own businesses, and the success rate of starting their own businesses is not very high.
6. The comprehensive quality is weak. First, there is a lack of knowledge in management, law and venture capital. Although most students have learned some management knowledge in college, they are relatively lacking in personnel management, financial management, material management, production management and marketing management, economic law, taxation, intellectual property law and so on. Most of the companies they founded have set up their own management teams, and sometimes there are famous MBA members, but the management ability of most companies is still quite weak. Secondly, the comprehensive quality ability is weak. On the one hand, college students' will quality is not thorough, such as consciousness, perseverance, self-control, courage and decisiveness. On the other hand, practical ability, pioneering spirit, organizational leadership, coordination and cooperation ability, interpersonal communication ability, entrepreneurial spirit and creativity need to be further improved.
Model essay on business plan for college students 1. Job description
With college students' more and more understanding of western culture and the continuous entry of western food culture, more and more college students have a strong interest in western food, so that many people, especially college students, want to contact it and try it. So there are huge market resources in it. Opening a western restaurant near the university can make good use of and develop this market. Although the funds may be limited, I still hope to raise funds, realize this plan, realize my entrepreneurial dream and start my own business.
Second, the product features
1. Western restaurants should aim at serving customers and provide customers with high-quality western food services, so that customers can have a very clear and profound impression on western food and enjoy it spiritually.
2. Restaurants must know the situation of competitors, compare their products and services with competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plan, they will establish a distinct corporate image by promoting their unique products or business styles.
3. Western restaurants should develop their own unique products and services, establish a highly innovative image among competitors, and provide high-quality services with reference to their unique characteristics.
4. By mainly adopting the strategy of medium and low prices, in food? Color? ,? Is it sweet? ,? Does it taste good？ Strive for perfection in service, strive to give customers maximum enjoyment and psychological satisfaction, consciously classify similar foods according to consumers' price comparison psychology, form a price series, and let consumers quickly find their accustomed grades in price comparison, so as to obtain purchase? Be content to realize enough benefits.
5. Western restaurants in China have a long history and are rich in varieties, initially forming a pattern of high, medium and low grade. Boiling, soaking, steaming, boiling, roasting, frying and frying are all varied, but they are all the same old faces for many years. Consumers lack freshness, especially their cultural taste is too low to keep up with the development trend. Therefore, they should do so on the basis of tradition. New? Words and articles to enhance its appeal.
Third, the market analysis
The market development field of western restaurant campus economy is very extensive, and consumers are also very simple consumers. Compared with the external market, there is less competition, simple individual operation and small investment. To serve students, we should provide the best service. First of all, we should attract students' attention and let them come to our store in the shortest time. Secondly, how to achieve the following marketing effects.
Analysis on the formation and development prospect of western food industry
1. With the western food culture continuously entering the China market, more and more people begin to pay attention to western food, which provides a good market prospect.
2. Western food is an existing diet in developed countries, which forms the western food culture and has an influence on the family food culture in China.
3. Provide support for the development of food culture in China.
Fourth, the store location
The construction site is near the college, which has 6000 teachers and students. According to survey data, 54% of them spend more on food. 7%, because of this, diet is also the first choice for starting a business at school. The vicinity of Xiaozhongdu Food Street is the gathering place where boys and girls have the most dinners, and the people who go occasionally account for 65% of all teachers and students. 8%, currently 40. 2% of teachers and students think that the most lacking service in the school is the dining environment, while the western restaurant suitable for eating and drinking is elegant, comfortable and leisure, which shows that the western restaurant will be more popular after its opening.
Scope: scope:
1. Launched the "Imperial Brand" staple food package, which is economical and practical, such as: Indonesian fried rice package roasted Thai chicken, pasta package roasted green curry pig neck, roasted eel chicken with Thai sauce, etc. And each set meal is also served with (corn, rape, hot milk tea or cream soup with frozen lemonade), which is most suitable for campus couples.
2. Western food combined with fast food. For example: steak (steak, pork chop, chicken chops), all kinds of fast food, all kinds of snacks, all kinds of Chinese and western stews, Chinese and western local meals, noodles (spaghetti, rice noodles, etc. ).
3, beauty dessert. For example, stewed eggs with ginger milk and snow clam cream, millet pumpkin sago, millet milk dew, coconut taro sago and so on are most suitable for female college students who love beauty.
4. Make some cold drinks, hot drinks, snacks and salads according to different seasons. For example: freshly ground coffee, fancy exquisite iced coffee, fragrant milk tea, special flavor tea, natural scented tea, exquisite drinks, freshly squeezed juice, ice cream, nourishing desserts and so on.
Analysis of verb (Verb's abbreviation) Competition
1, western food demand analysis
Western food has attracted people's attention from the beginning, especially college students, both students and other consumer groups are very interested in it, so opening a western restaurant has great market prospects. Under the marketing plan formulated by this western restaurant, it carries out humanized management and uses a series of strategies such as brand strategy and price strategy to operate. China's market is very small, and it is a potential big market. Because a large number of people from different regions gather together, their choices of diet are very different, but the available diets in the market are relatively single, so the market prospect is very good.
2. The characteristics of western restaurants
(1), identity
At present, in many cities, western restaurants are completely a routine. In addition, the diet is relatively simple, ignoring the special service, which hinders the development of food culture.
(2), the pursuit of fashion personalization
Western restaurants blindly pursue gorgeous appearance and fashionable modeling, ignoring the combination of local characteristics to operate.
3. Market strategy
(1), market organization and choice of marketing channels: Ziqile Western Restaurant is located around the food street and connected with a series of fast food restaurants. Different from other fast food restaurants, it has a better dining environment and better service. Multi-channel publicity through advertisements and leaflets.
(2) Marketing team and management: respect the independent personality of catering personnel. The management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors. It is necessary to let subordinates feel the strict discipline of western restaurants, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm. Treat them fairly, treat them equally, do their best and give full play to their talents.
(3) Promotion plan: The promotion strategy of western restaurants should be competition-oriented. Restaurants must know the situation of competitors, compare their products and services with competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plan, they can establish a distinct corporate image by promoting their unique products or business styles.
(4), price decision-making: mainly adopt the strategy of middle and low prices, in food? Color? ,? Is it sweet? ,? Does it taste good？ And service, and strive to give customers maximum enjoyment and psychological satisfaction. In view of consumers' psychology of comparing prices, we will consciously classify similar foods into price series, so that consumers can quickly find their accustomed grades in price comparison, so as to get the purchase? Satisfied.
Sixth, management
1, system management
In the process of operation, management and benefit are closely related, so institutionalized management is very important in the process of operation.
Related management systems are:
Attendance system
Health management system
Report management system
Energy consumption management system
Factory management system
Fixed Asset Management
Procurement management system
Cash management system
Provisions on the administration of wage payment
Employee guarantee system
Provisions on the authority of management personnel
Employee reward and punishment system
Employee work system
Warehouse management system
2. Commodity management
In order to maintain the corporate image and ensure that customers can buy fresh goods that meet their requirements in the store, the relevant systems are as follows:
Commodity input system
Commodity sales report
Purchase statement
Unsold report
Best-selling commodity statistics
On the reward and punishment system of commodities
Commodity equipment declaration system
Disposal of adjacent commodities
Commodity sales evaluation
Promotional commodity management system
Seven. personnel arrangement
(1) Manager
accountability
1, the store manager is responsible for the comprehensive coordination and management of the work of various departments in the store, urging employees to work, accepting the supervision of the school at the same time, and doing a good job of communication between the western restaurant and the school.
2. Work content: supervise the work of ministers and employees, stimulate the enthusiasm of employees and listen to their opinions. Make comprehensive decisions on the operation of each work. Communicate with the school on behalf of the western restaurant, reflect the opinions and requirements of the employees upwards, and pass on the work required by the school downwards.
(2) Administrative personnel
Departmental responsibilities
1. Conduct preliminary investigation on the proposed development project, collect and sort out relevant information, and prepare the preliminary feasibility study report of the project.
2. Analyze the western restaurant project and plan the demand.
3. Design the western restaurant project in detail.
4. Make the goal and timetable of the western restaurant.
5. Establish a project management system.
6, responsible for the project process control, cooperate with the manager to control the project.
7. Track and analyze the project development cost.
8. Manage risks and changes in the project.
9, responsible for the project team building.
(3) Chef
The requirements for chefs are very high. He must have a flexible mind and change a unique function every week to attract customers. 6. Participate in the formulation and improvement of the company's cost control measures.
(4), waiter
Departmental responsibilities
Treat guests politely, abide by the system and be proactive. The waiter's main job is to clean up the dining table and the shop. At any time, it is spotless and has no greasy feeling, leaving a deep impression on customers. Part-time employees are responsible for ordering and serving food, and each employee is required to take care of his own hygiene first in order to better serve customers. If there are customers or unclean things or environment, deal with them immediately, change food or clean up and apologize. If you are dissatisfied, apologize with the customers.
(5) Market Development Department
Departmental responsibilities
1. Make the annual marketing target plan of the department.
2. Establish and improve the collection, collation, communication and confidentiality of marketing information.
3. Explain the price, quality and advertisement of the product in detail.
4. Compare and analyze competitors and provide solutions.
5. Conduct market research and analysis on potential consumer groups.
Eight. Financial arrangement
1, fixed facilities
Lighting: 5000 yuan
Audio: two thousand yuan
Wall: 5000 yuan
Ground: 5,000 yuan
Signboard: 2000 yuan
2. Operating device
Computer: 3,000 yuan
Cashier: 1000 yuan
Freezer; 2000 yuan
3. Monthly expense report
Remarks on expenditure amount of expenditure items
Website production and publicity fee ￥ 6,000? 12 months =500 yuan is divided equally every month.
The store rent is 20000 yuan. 00 storefront 100 square meter.
The employee's salary is ￥ 1500. 00 employees 10
Taxes and utilities are 9000 yuan. 00 tax adopts fixed tax.
Decoration fee ￥ 50,000? 12 months = 1250 yuan. Share within one year after renovation.
The total expenditure is 100000 yuan. 00 yuan
4. Operating profit
Based on the actual threshold number of people per day, because our store is located in an important passage of the first-class business circle in our city, the floating population is about 1000 people per day, and the actual number of people who can take orders per day is about 50, ranging from 20-30 yuan per order. The annual income is about 4.5 trillion yuan, and the overall profit is still considerable.
(3) The monthly break-even point of the store:
Total monthly expenditure 19060 yuan? 50% (gross profit margin) =29 120 yuan (only 29 120 yuan will break even every month).
Daily breakeven point: 29 120 yuan? 30 days =970 yuan
IX. Risks
The risks of western restaurants mainly include:
1: small passenger flow
2. The product cost is high
Countermeasures:
1: Make a correct and effective publicity plan, and publicize it through advertisements, leaflets, etc., so as to raise awareness and increase passenger flow.
2. Understand the cost of products in the market in time and formulate measures to deal with all kinds of high prices and rising costs.
X. Growth and development
The difficulties our company is facing at present are: 1. The choice of western restaurant; Second, the choice of product style; Three, before and after the official opening design shop name and shop decoration, display, publicity and management methods.
First of all, the choice of shops. The area with a large flow of people and developed economy has given us a ladder. Let's just say that people flow to the market, and the market brings turnover! Our aim is to benefit and accumulate original funds! To do this, there must be a large number of markets, and what can bring the market is passenger flow!
In addition, we must accurately locate our customer base. Creative products have many associations. Imagine such a large customer base, belonging to young people and married couples! Therefore, it is also a very good choice to find shops with concentrated groups in areas with considerable traffic! There is an article called shop location making business circle map, which is like this:
1。 Investigate the local living conditions and mark their locations on the map. Study whether the site selection is in line with the principle of best interests.
2。 Mark your favorite place according to the map.
3。 Draw a business scope around the selected location.
4。 Determine whether there are competitors in the business circle, weigh each other's strength, and then decide whether it is necessary to change positions.
5。 Understand the population, demographic characteristics, purchasing power and other related information in the business circle to help you understand the customer base.
6。 Draw a street or bus route that can walk to your store to find out whether customers can easily get there.
Initial strategy:
Do a good job in publicity and make a name for yourself.
1, which has a certain influence in the surrounding areas through leaflets and advertisements.
2. Cooperate with some western restaurants to develop some special projects and provide free tasting activities for a certain number of residents.
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