Occupational characteristics
This major trains senior management and creative planning talents with broad cultural vision, strong sense of modern market and solid basic skills in advertising.
main course
Advertising copywriting, advertising media research, public service advertising design, commercial advertising design, radio and television advertising, advertising psychology, three-dimensional advertising design, two-dimensional advertising design, printing and print advertising, advertising photography, advertising planning, corporate image design, online advertising, packaging advertising design, advertising effect research methods.
Graduation destination
News propaganda units, publishing system units, TV stations, radio stations, online media, advertising design and production units, media planning units, 3D and 2D animation production units, cultural industries and various enterprises and institutions. Cultivate the basic theory and related knowledge of graphic design system, with high professional design level and continuous innovation ability. Senior professionals engaged in graphic design, teaching, scientific research and management, such as packaging design, advertising design and planning, advertising photography, exhibition design, corporate image design, book printed matter design, web page design, etc.
Occupational characteristics
Students in this major should have strong modeling ability, systematic graphic basic theory and related subject knowledge, and have the ability of continuous innovation on the basis of learning traditional culture and drawing lessons from the essence of foreign modern graphic design; And has a high cultural literacy and the ability to integrate theory with practice.
main course
Packaging design, poster design, book design, logo design, printing and graphic design, commercial advertising design, film and television advertising design, pop design, corporate image design, graphic style design, display design, three-dimensional animation, web design.
Graduation destination
Newspapers, publishing houses, magazines, packaging and decoration design units, advertising design and production units, printing design and plate making units, commercial display design units and various enterprises and institutions. Cultivate the basic theories, methods and skills of indoor and outdoor environmental design, and have creative thinking and comprehensive expression ability. Senior professionals engaged in environmental art design, teaching, scientific research and management, such as residential indoor environment design, cultural building indoor design, urban landscape design, garden art design, commercial environment design, community environmental planning and design, plastic arts, etc.
Occupational characteristics
Students majoring in this major focus on indoor space environment design, including the indoor space environment design of public buildings, such as hotel interior design, store interior design, cultural building interior design, residential building interior space environment design, etc. Cultivate the knowledge and ability of art design and creation, teaching and research with indoor environment as the main aspect.
main course
Rendering techniques, interior design principles, public art, murals, computer-aided design, home interior design, decoration and construction technology and budget, villa design, entertainment space design, square design, garden design, community environment planning and design, public space design, commercial space design, landscape design, rural township environment research.
Graduation destination
All kinds of architectural environment design units, decoration design units, landscape design units, urban planning units, urban construction management units, public landscape plastic arts units and relevant enterprises and institutions. This major cultivates high-level professionals who have good theoretical literacy in landscape design and planning, master professional knowledge and skills in landscape, and understand relevant professional knowledge. Graduates can engage in landscape design, planning, management and research, and have the basic abilities of national and regional landscape planning and design, site planning and design, and natural and cultural heritage protection and management.
Occupational characteristics
Students in this major mainly study the design and planning of landscape and landscape architecture, and their related majors and knowledge include urban planning, ecology, architecture, environmental art, landscape engineering, botany and so on. Cultivate the knowledge and ability of scientific design planning and art design research based on outdoor environment.
main course
Landscape effect diagram expression, environmental behavior, ergonomics, landscape engineering design and construction, landscape architecture design, landscape engineering, ornamental botany, landscape planning and design, landscape art principle, public art design and construction, Auto Cad, 3Dmax, SkecthUp, landscape model making, market research of building decoration materials, urban landscape environment research, community environment planning, urban garden green space planning.
Graduation destination
All kinds of architectural environment design units, landscape design units, urban planning design units, public landscape plastic arts design units and related enterprises and institutions departments and universities. Cultivate the basic theory of animation design, professional skills of animation design creation and production implementation ability of the system, and be able to engage in the work of original painting, animation creation and design, digital background, post-production, 2D and 3D animation production, advertising animation and other related fields. Students can engage in animation planning, screenwriter, director, production and other management work.
Occupational characteristics
Students in this major mainly study the basic theory of fine arts, focusing on the basic theory and creative techniques of animation, receiving the basic training of painting modeling and artistic thinking, having the basic ability of animation creation, receiving the basic training of film and television animation design, film and television animation techniques and film and television animation production, mastering the basic ability of animation design, animation director, animation creation and theoretical research, being able to understand and master the performance skills and theoretical knowledge of other related paintings, and having high theoretical literacy and practical creative ability.
main course
Introduction to animation, animation scene design, animation storyboard design, cartoon foundation and creation, cartoon character modeling, original painting design, freeze-frame animation, comic strip, digital image editing, 2D animation production, 3D animation production, movie script creation, animation short film creation, digital sound processing and FLASH, MAYA, 3DMAX, AFTER EFFECTS, PREMIERE PRO, etc.
Graduation destination
Advertising companies, 3D works production institutions, industrial and commercial product modeling and dynamic display, TV stations, film studios, video game production institutions, film and television animation studios, related enterprises and institutions, and various colleges and universities.
Cultivate applied talents who have mastered the professional theories, knowledge and skills in the production, planning, creation and production of radio and television programs, have a high political level, theoretical literacy and artistic appreciation ability, have certain cultural and scientific knowledge, are familiar with the propaganda policies and regulations of the party and the state, and can engage in the production and broadcasting of radio and television programs in radio, film and television systems or other departments.
Occupational characteristics
This major trains applied talents who can be engaged in radio and television program director or broadcast host in radio, film and television system or other departments.
main course
Communication, Introduction to Media Art, Broadcasting and Hosting, Putonghua Pronunciation, World Film Art History, Introduction to TV Art, Introduction to Drama Art, China Opera, Analysis of Film and Television Works, Audio-visual Language, TV Program Production, Chromatics, Photography Technology, Selection of Modern Literary Works in China, TV Program Creation, TV Picture Editing Foundation, Film and Television Photography Technology, TV Art Director, TV Program Guide, TV Host Art, TV Program Planning, TV Program Guide.
Graduation destination
All kinds of radio and television stations or network radio and television stations and related media or broadcast hosts in various industries and departments. Cultivate high-level professionals with certain basic Marxist theoretical accomplishment and musical performance ability, who can engage in performance, teaching and research in professional literary and art groups, art colleges and other relevant departments and institutions.
Occupational characteristics
Students in this major cultivate the ability related to music performance, such as vocal music or musical instrument performance, and can learn music re-creation.
Graduation destination
A profession or department closely related to music, such as a theater, drama group, performing group or orchestra.