Crisis handling process
Crisis public relations is a systematic project, including the management of all links before, during and after the crisis. The purpose of crisis public relations is to prevent, get rid of and transform the crisis, avoid or reduce the losses of enterprises, and maintain the normal operation and good corporate image of enterprises. Generally speaking, the crisis handling process can be divided into the following four steps:
When the crisis comes, many enterprises (especially traditional manufacturing industries) often fail at critical times because of their lack of experience in dealing with the media, and even fail to establish the company's crisis prevention and response mechanism (refer to Crisis Public Relations Preparation: Strategic Planning, Winning Thousands of Miles). Based on previous cases, Xindu Consulting summarized five principles and four taboos in crisis management for reference.
Five principles of crisis management
Principle 1: Face up to the crisis and respond positively.
Only by facing up to the problem and solving it can we be ashamed and brave. No matter whether the crisis is threatening or irrelevant at the beginning, the first thing an enterprise should do is to face up to the crisis, start a crisis response plan, find out the source of the crisis, analyze the causes of the crisis, and actively adopt corresponding strategies according to different situations. Although enterprises can't decide the crisis, their attitude towards the crisis is completely controllable. When the crisis comes, attitude determines success or failure. Enterprises have to be duty-bound, do their best, seriously investigate, actively respond, and handle the crisis by fulfilling their social responsibilities.
In order to gain public recognition,
Although the enterprise can't decide the crisis, the success or failure of dealing with the crisis depends on the enterprise itself. As the saying goes, "success is Xiao He, and failure is me". If the enterprise adopts proper strategies, it will save the day and even turn the crisis into an opportunity. If it is not handled properly, it will accelerate the deterioration of the situation and even turn into a disaster. After analyzing many crisis public relations cases, Xindu Consulting and Research Center summarized the following crisis coping processes, as well as five principles and four taboos that should be paid attention to when dealing with the crisis.
Crisis handling process
Crisis public relations is a systematic project, including the management of all links before, during and after the crisis. The purpose of crisis public relations is to prevent, get rid of and transform the crisis, avoid or reduce the losses of enterprises, and maintain the normal operation and good corporate image of enterprises. Generally speaking, the crisis handling process can be divided into the following four steps:
When the crisis comes, many enterprises (especially traditional manufacturing industries) often fail at critical times because of their lack of experience in dealing with the media, and even fail to establish the company's crisis prevention and response mechanism (refer to Crisis Public Relations Preparation: Strategic Planning, Winning Thousands of Miles). Based on previous cases, Xindu Consulting summarized five principles and four taboos in crisis management for reference.
Five principles of crisis management
Principle 1: Face up to the crisis and respond positively.
Only by facing up to the problem and solving it can we be ashamed and brave. No matter whether the crisis is threatening or irrelevant at the beginning, the first thing an enterprise should do is to face up to the crisis, start a crisis response plan, find out the source of the crisis, analyze the causes of the crisis, and actively adopt corresponding strategies according to different situations. Although enterprises can't decide the crisis, their attitude towards the crisis is completely controllable. When the crisis comes, attitude determines success or failure. Only when enterprises are duty-bound, do their best, seriously investigate, actively respond, and handle the crisis by fulfilling their social responsibilities can they gain public recognition.