1, looking for a trademark
Look for things marked on the product appearance, packaging or instructions, such as graphics, Chinese characters or pinyin. This is a trademark (usually marked in the upper right corner or lower right corner of the trademark).
Trademarks of regular products are mostly registered trademarks. In order to be more conducive to brand promotion and promotion, such trademarks are generally placed in the most conspicuous position; The trademarks of counterfeit products are more subtle, such as being placed on the edge or small, and generally not marked.
2. Distinguish between trademarks
Although the trademarks of counterfeit products are similar to those of regular products, they are not exactly the same. Through careful comparison, we can distinguish the differences.
Step 3 look at the trademark
The trademarks of regular products are printed by regular manufacturers, with good trademark materials, exquisite printing, exquisite design, clear text patterns, bright colors, purity, brightness and fine bronzing.
For example, the product edge logo, counterfeit product trademark, poor paper quality, rough printing, blurred lines, patterns and strokes, incorrect color matching, poor gloss, unclear color tone, uncoordinated patterns and shapes, unclean layout and no anti-counterfeiting logo.
4. Trademark inspection
The mobile phone scans the barcode or two-dimensional code on the product package to see if the trademark in the product information is the genuine trademark you want to buy; Or, go to authentic official website in advance to find the pattern of its trademark, and then compare it with the trademark on the actual product packaging to judge whether it is true or not.
5. Look at the genuine packaging
Authentic packaging is exquisite, exquisite, the box surface is bright, the color is bright, and the bronzing font is neat and clear, while the imitation packaging is mostly rough, the color is not correct and the font is unclear; Authentic packaging, even small samples, are very delicate and meticulous, as well as handwriting, pictures, LOGO, bar code and so on. On the corresponding outer box or bottle, no matter how small, it must be detailed and clear, and the color is also very positive.
Authentic packaging is perfect in every way, with few defects, while fake products may be beautifully made on the surface, but the details are poor, such as the interface of the bottle body and the spiral pattern of the bottle cap. As long as you carefully distinguish it, you can tell it.