How to do the whole network marketing? What are the marketing platforms of the whole network?

How to do the whole network marketing? What are the marketing platforms of the whole network? With the continuous growth of the Internet market, how to do network marketing well has also become a problem worthy of in-depth study. Network marketing can't be completed on one platform. It is necessary to promote it in all directions, which is what we often call "whole network marketing". Xu Guoxiang will share this topic with you. First, what is the whole network marketing? The whole network marketing is the abbreviation of the whole network integrated marketing. It is a marketing model integrating product planning, product development, product positioning, website construction, website operation, brand promotion and product marketing. An excellent network-wide integrated marketing scheme can effectively improve the exposure and communication power of enterprises. So as to establish a good public image, increase enterprise information dissemination opportunities, improve visibility, expand sales channels and increase sales quotas. The whole network is an expert in enterprise network marketing. We can design professional network-wide marketing scheme according to the problems encountered by enterprises, and carry out precise marketing, which will bring you huge business opportunities. Second, how to carry out the whole network marketing? 1, determine the marketing objectives: determine whether the whole network marketing is to promote corporate brands or products. 2. Determine the target population and consumption habits: Before promoting the corporate brand or product, first determine the target customers and the consumption of the target customers. Only in this way can we achieve the effect of precise drainage. 3. Choose a promotion method suitable for the enterprise. At present, with the rapid development of the Internet, more and more promotion methods and techniques have been discovered. Although there are many promotion methods and techniques, they may not be suitable for every enterprise. Enterprises should choose appropriate marketing promotion methods and skills according to their actual situation. Third, what are the advantages of the whole network marketing? 1. Enhance brand image: With the increase of online shoppers, corporate official website, search engine snapshots, Internet flagship stores, distribution stores and specialty stores are all important windows for corporate display. 2. Standardize the sales market: The construction of the official mall can standardize the Taobao retail market and solve many problems such as product price confusion and quality doubt. 3. Promote overall sales: The online retail market has great potential. 4. Solve the offline sales bottleneck: there is no conflict between online and offline. If it works normally, it can solve various offline sales problems, such as selling inventory. 5. Improve the customer service system: With the increase of online shoppers, in addition to traditional telephone customer service, customers can be better served through the Internet. 6. Sort out the distribution channels: The construction of the official mall can further establish its own formal distribution channels. 4. What are the platforms for the whole network marketing promotion? Paid promotion platforms: search engine advertisements: including Baidu, 360, sogou, Shenma information flow advertisements: Today Headline, Tik Tok, Baidu, Aauto Quicker, Xiaohongshu and other platforms with certain daily activities: Taobao, Tmall, JD.COM, Pinduoduo and other platforms. Merchants can enter the platform, or they can promote product live broadcast platforms: Taobao live broadcast, Tik Tok live broadcast and other platforms for live broadcast. Direct submission video platforms: Tencent, Iqiyi, Youku and other video playback platforms; content marketing platforms: portals: Tencent, Netease, Sina, Sohu Q&A category: Baidu Post Bar, Know, Sina Aiwen, 360 Q&A, Zhihu and other self-media platforms: WeChat official account, Zhihu, Baijiahao, Sohu, Today Headline, Little Red Book, etc.