As we said before, the community should run in a mature way and have a core user base, but this does not mean that you only need these people. You need to attract people in various ways, and then continue to expand your core audience through filtering, otherwise your community will stagnate. I've met many people. They have just set up an exchange group, and there is only one. They thought there was one or two, but it wasn't enough. Many well-done self-media accounts also have a huge matrix behind them. You may only see one big account, but in fact they are running N accounts at the same time.
So is the community. The basic frame model should be designed at the beginning of construction, and it can't be done step by step. The frame model is a pyramid structure with at least three layers. You must plan in advance what kind of groups should be on each layer. It is more or less obvious that community blood donors donate blood to higher communities.
2. All-media operation and drainage mode to stabilize the pace of community development.
Modularization means that you must have a basic community operation manual, which core users provide what value regularly, what activities they do, what they do at which key nodes, and what user characteristics they have; What a general user group should do, how to guide users to make more transformations, and what the timeline of different events should be, all of which should be clear before the formation of a single community. Whether it is a community with a long history or a flash community, community operation needs confidence and a process in mind.
3. All-media operation and drainage work, an air inlet that can capture fission.
Community scale is developed from a replicable community model. In fact, community fragmentation is better than drainage. Because drainage is its own, fission can start the main flow of community members. However, a basic premise and principle of social fission is to conduct small-scale experiments. The purpose of the exam is to learn how to play, what holes there are, how to avoid holes, what is more interesting to play, the differences between different people and so on. Many people in the community don't know how to play blind expansion, which is not only bad, but also has a bad influence on the core users involved in nuclear fission.
4. All-media operation drainage water is flowing, and the metabolism is also very fast.
Drainage doesn't mean that many people suddenly come in. Your operation can't waste many new users. Without a continuous drainage scheme, it is difficult to ensure continuous and stable operation. The drainage of the community should be smooth and long-flowing, ensuring that the amount of water entering and leaving every day is not too much or too little. Too little, no waves. Too many. A group of ignorant people were suddenly pushed together. How can you go with others? Users need to digest slowly, and it takes time to build familiarity. It is particularly important to note that society had better have a certain threshold. Don't be afraid of the negative impact of the threshold, and the threshold should ensure the accuracy of users. At the same time, we must ensure the metabolism of the community, gradually dilute the useless community, constantly pay attention to accurate users, and ensure the orderly replacement of the community.
5. Online and offline combined drainage work for all-media operation.
In the second half of the Internet, the information on the Internet surged. There is no difference in severity between the information that must be online and the information that must be used both online and offline. Keep close contact, because the relationship established online does not fully meet the test, and offline can strengthen the user base.
When a community has a certain scale, it is necessary to set up branches in each city according to its geographical distribution. Therefore, it is necessary to effectively carry out offline activities and enhance fan activity.
How to do all-media operation and drainage well? This is the end of the introduction. I'm sure you use WeChat every day? As the largest communication and chat software in China, we can not only chat with WeChat, but also read the official account of WeChat. Bian Xiao would like to wish you all a smooth road to all-media operation. If you want to know more knowledge, you can also click on other articles on this site to learn.