CYTS and CITS are both well-known domestic tourism service enterprises, but CYTS is superior to CITS. CYTS is a wholly-owned subsidiary of China Youth Travel Service, with high brand awareness and good reputation. CYTS provides a wide range of tourism products, covering all kinds of tourist routes and theme tourism projects at home and abroad, as well as high-quality tourism services and perfect after-sales guarantee. In contrast, CITS is relatively weak in tourism product quality and service, and its brand awareness and market influence are not as good as CYTS. Therefore, on the whole, CYTS is better.