For domestic foreign trade enterprises, the role of online marketing is even more important, but how many domestic small and medium-sized foreign trade enterprises really understand the marketing of foreign trade websites? Some enterprises think that an English website is just a language version, and simply translating a Chinese website into English can promote foreign trade marketing?
In fact, the design of English websites is from China, which does not conform to the browsing habits of foreign users, making it difficult for foreigners to find the information they want, and the browsing habits feel awkward; At the same time, it also ignores the habits of foreign local users and the tools commonly used by buyers such as well-known local websites and yellow pages. Therefore, if foreign trade enterprises want to establish a qualified English website, they should not only express it in English, but also conform to foreigners' reading habits, which must be provided by network service providers with enough experience in English website construction.
Then, how can enterprises do a good job in the construction and production planning of Chinese and English foreign trade websites? What problems and issues need to be understood? Next, Wang, the founder of IT Studio, based on his many years of experience in the Internet industry, talks about this experience and shares it with everyone, hoping to help you.
Then understand: the preparatory work that needs to be done before the station is built.
What is the orientation of foreign trade website construction? Is this the purpose of building this station?
What are the native languages, online habits and ways of thinking of netizens in the target country?
What are the main colors of website interface design? Have you combined corporate culture elements with VI colors? How can we highlight the international brand strength of enterprises? How can we integrate international creativity and style? How can we show a unique visual experience?
Do you want to play 3-4 carousel banner pictures or head widescreen video on the homepage?
What columns should be laid out in the main navigation of the website? (This article will talk about the second point in detail. )
Understand the scale and number of major foreign trade competition websites in the same industry?
What are the contents and collections of major foreign trade competition websites in the same industry?
Understand the number of external links of major foreign trade competition websites in the same industry?
Understand what paid promotions have been made by major foreign trade competition websites in the same industry?
Write these first, of course, in addition to the above, there are more or less some factors to consider, and we can continue to dig deeper.
Then understand: clear the website architecture column.
Here we share a common structural column in the construction and production of corporate websites of Chinese and English foreign trade companies. Wang reminds you that the structure of this website is for reference only, please increase or decrease it according to your actual situation.
(1) aboutus: used to introduce the history, culture, background and other information display of the enterprise, and columns can be added, such as company profile, company history, certificate display, innovation capability, production facilities, quality assurance, service assurance, etc.
(2) News Center: used to release company news, industry information, media reports, frequently asked questions and other information;
(3) Product Center: it is used to release the illustrated products such as company products 1+, company products 2+, company products 3+ and company products 4+;
(4) cases: used to publish case information such as 1+ success cases, 2+ success cases, 3+ success cases and 4+ success cases;
(5) Solution: It is used to introduce the information display of 1+ industry, 2+ industry, 3+ industry and 4+ industry;
(6) Position: used to publish the information display of talent recruitment;
(7) Legal statement: used to introduce the company's laws and regulations, legal affairs and other information display;
(8) Online message: mainly used to collect information such as customers' online questions, complaints and suggestions;
(9) Partners: display the information of the main partners of the enterprise, which can be displayed through the LOGO icon of the partner;
(10) Contact person: comprehensively display the contact information, road map and other information of the enterprise;
(1 1) Online customer service (IM): Through the online customer service consulting software of the website, the instant communication (IM) between website visitors and customer service is fully realized, and the online sales, real-time customer service and website management functions of the website are integrated to better serve customers;
(12) sitemap: provide users with the most convenient navigation service and reach the desired service with one click;
(13) New language version: The structural style is the same as the original English website, and a set of Chinese, Portuguese, Japanese and Korean versions has been added.
Question: How much should official website invest to build an English foreign trade company?
How much does it cost to run a company in official website? In fact, this sensitive topic about price is not easy to answer. For the mixed market now, after shopping around, you may find that some website construction companies offer thousands of dollars, some offer tens of thousands, and some even offer tens of thousands. Why is there such a big price difference?
Some of the quotations mentioned above are for reference only. There is no uniform pricing here. The price factor is determined by the enterprise's budget, the enterprise's requirements for official website and the location. The cost of building stations in first-tier cities (such as Beijing, Shanghai, Guangzhou and Shenzhen) is definitely higher than that in second, third and third-tier cities. In addition, when looking for a website construction service provider, enterprises should never be greedy and cheap, and choose whoever is cheap. In the end, it is found that the expected effect cannot be achieved at all, which not only wastes financial resources, but also wastes the manpower and time cost of docking, and the biggest loss is the enterprise itself.
Next, let's talk about the regional problem of building a website: why is the price gap between English foreign trade websites so big after shopping around? Do I have to choose a local network company?
The current situation of the website construction market is very chaotic. There will be some unprofessional companies, whether local service providers or online off-site service providers. If the choice is wrong, it will really bring a lot of trouble. When we choose a website construction service provider, the price of website construction is a factor that must be seriously considered. But why is the price of website construction on the market very different?
That's because the price of website construction is related to many factors. For example, the website construction in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen is much more expensive than that in second-and third-tier cities. The geographical location of first-tier cities and the salary and consumption level of personnel will also determine the price of website construction, which may be two or three times that of second-and third-tier cities. At present, some companies are still limited to local websites, and are more willing to cooperate with local local website construction companies. Although close communication is also conducive to better cooperation between the two sides, in fact, there are quite a few online communication tools now, which is quite convenient. In order to save costs, it is not uncommon for many companies to look for outsourcing services with technical expertise and appropriate prices online.
In other first-tier cities, designers and technicians of some internet companies may also be college students who have just graduated, with low wages and insufficient experience. The final website can't achieve the expected effect at all, and the final project delivery result can only be wrangling with each other and go away.
Of course, Wang did not say that there are no good website construction companies in the local area. If there is no suitable professional and reliable website construction service provider in the local area, can enterprises put themselves in other places to consider website construction service providers? Although not in a city, what if the other party has rich experience, good service quality and cheaper price than the local service provider? Wang believes that cooperation can still be considered under such circumstances.
Of course, this does not mean that whoever has the lowest cost will be chosen. Just a relative comparison. If the cost difference is too big, it will definitely not work. After all, a price and a quality are unchangeable truths. If you don't trust foreign website construction companies, you can ask to sign a contract agreement. In addition, it should be emphasized that in the process of website construction cooperation, we must not pay in one lump sum, but in batches, and we must not be passive.
Friends who are not engaged in internet business may not understand that a website construction service company that really wants to make the company bigger and spend a long time doing it, whether it is local or online cooperation, is very concerned about customer evaluation and word of mouth. So before making a website, you can investigate whether there are negative news on the internet. Generally speaking, we can cooperate with each other in the degree of mutual trust, and the construction of official website can basically be successfully completed whether it is local or online cooperation!