Li Jiaqi has long been more than just a single live broadcast platform. Li Jiaqi can already be regarded as an "advertising star" in terms of influence and appearance fees. Internet celebrities can't enter the field of advertising stars without the development of e-commerce.
Since 2020, many cities have accelerated the introduction of policies to attract e-commerce talents in order to gain a foothold in the latest industries that have achieved success.
"265438+20th Century Business Herald" gave the following comments on Shanghai's introduction of Li Jiaqi: Shanghai offered Li Jiaqi "Shanghai citizenship" this time, behind which was its ambition to become the capital of e-commerce live broadcast.
Teacher Jia said: the star propaganda strategy in advertisements can often create a market sensation effect, which is because there is star worship among the public, especially young people. In the past, promoting corporate image was for sports stars, literary stars, social heroes, public leaders and so on. Nowadays, using online celebrities shows the great power of the Internet.
In the automobile circle, Shanghai was also associated with "bigger network celebrities", which brought an earthquake.
20 18 10 17. Shanghai Lingang Management Committee said that Tesla (Shanghai) Co., Ltd. has successfully obtained a total of 1297.32 mu of industrial land in Shanghai Lingang Equipment Industrial Zone, and will start construction of Tesla Giga Shanghai. The news brought public opinion at that time, no less than the high attention caused by Li Jiaqi's settlement in Shanghai, and its actual influence was far greater than that of Li Jiaqi's settlement.
China is the largest automobile consumption market in the world, and its purchasing power of luxury goods is world-famous. When Tesla first entered China, he wanted to be the iPhone of China and another status symbol above the middle class.
2013165438+12 October, Tesla Beijing Experience Store was put into trial operation. After layers of formalities and approval, Tesla gradually became popular in China. However, imported cars will generate many other expenses, and its superimposed price has far exceeded the value of Tesla itself, which makes people who can afford it look down on it and many people who can afford it can't afford it.
In this case, if Tesla really wants to take root in the China market, localization is the only way. Moreover, in the future, if Tesla wants to carry out a series of businesses in China, such as transforming the power grid and building charging piles, it needs the support of the China municipal government.
After consultation, Shanghai and Tesley chose each other. This delicious cake has added another high-tech large-scale enterprise to Shanghai, which has stimulated employment and accepted a lot of added value since Tesla entered China. Tesla has always been recognized as the pioneer of new energy vehicles and has formed great interest in the capital market. At that time, Tesla had just entered China, Tesla concept stocks were formed, and related stocks rose in succession. Now, these real dividends and financial dreams will revolve around Shanghai, which has benefited a lot.
Of course, Shanghai is not the only city affected by Tesla's localization. This cooperation has effectively promoted the progress of the new energy automobile market in China, and inspired the progress of other automobile enterprises with the same achievements and products as "Benchmarking". Although for other car companies, this kind of incentive is more suitable to be described as "forced".
Li Jiaqi settled in Shanghai this time and Tesla settled in Shanghai that year.
An emerging industry needs a benchmark and driving force. At the moment when all industry rules are not perfect, the strongest business ability is the yardstick in everyone's mind.
When this ruler is controlled by Shanghai, it will naturally become a sacred place in the hearts of people in other cities.
It is not only Shanghai that wants to build an e-commerce capital, but also Guangzhou, Jinan, Hangzhou and other places are introducing relevant welfare policies. Shanghai is not the only one who wants to rely on new energy car companies to promote urban development.
There is another big news in the automobile circle recently. On the evening of June 29th, Weilai Automobile officially disclosed the latest progress of Hefei strategic investment agreement. Weilai (Anhui) Holding Co., Ltd. has received cash investment of RMB 3.3 billion in the first phase and RMB 65.438+0.5 billion in the second phase from investors such as Hefei Construction Investment Holding (Group) Co., Ltd., and Weilai Automobile has also completed the capital injection of RMB 65.438+0.278 billion in the first phase and RMB 65.438+0.278 billion in the second phase of Weilai Anhui.
On February 25th this year, Weilai Automobile announced that it had settled in Hefei. The Hefei government was full of sincerity and said that it would invest 7 billion yuan in cash in Weilai Anhui in five phases.
This investment has successfully helped Weilai to survive, and Weilai's market performance has also added weight to its successful survival. In April, Weilai's sales basically got rid of the epidemic and returned to the right track. * * * Delivered 3, 155 sets of ES8 and ES6.
In fact, how many cars to sell is of little significance to Wei at present. Even though Weilai is on the right track, at present, it only stays in the narrowing of losses rather than profits. The involvement of Hefei investors is the key point for Weilai to prove that he can survive this quarter. Strong financial support and gradual upward sales may make Weilai, who suffered countless white eyes last year, completely turn over.
If going it alone is a whiteboard, then there is a powerful employer to endorse it, which is undoubtedly a top VIP. Therefore, more attractive "games" can bring more "players" and give back the dividends that employers want.
Audi ag CEO Diss once explained why he chose Guo Xuan Hi-Tech to cooperate with many battery manufacturers: "We chose Guo Xuan Hi-Tech to invest because it is located in Hefei, Anhui with Jianghuai Volkswagen. Geographically, it has a very good logistics and R&D synergy. "
For enterprises, a good location can bring a lot of ready-made convenience. For a city, a high-tech enterprise can not only boost GDP, but also attract a large number of talents and inject new vitality into the city.
After all, mutual benefit is the only way to win cooperation.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.