1, search engine marketing (SEO/SEM) Search engine marketing has not lost its value and will never lose its value. At present, technology can only rely on words for accurate search. Faced with a huge amount of information sources, people must obtain information based on search engines, so there is a demand for search engines, and marketing based on search engines is also essential. Search engine marketing is not a traditional marketing method, but also an Internet-based marketing. Mobile Internet search engine marketing is gradually developing, which is destined to play a prominent role in the new media environment.
2, WeChat marketing, WeChat marketing is the most popular marketing method at present, no one. It is not to exaggerate the role of WeChat marketing. There are even many opinions that every enterprise needs an editor-in-chief. Wechat marketing is the mainstream marketing method at present. Wechat is a natural instant messaging tool and a natural social platform. The development potential of WeChat is very great, and the WeChat official is also ambitious to realize the dream of "connecting everything". It must be right to follow big brother. At least, there is no better platform to replace the marketing function of WeChat.
3, Weibo marketing, Weibo has the characteristics of timeliness and fast communication. Weibo is a natural information port, where netizens can express their opinions with great flexibility, which is an advantage that WeChat does not have. Many news media regard Weibo as their second platform. Weibo can spread to the public quickly, and the news of the day can be learned through Weibo. In addition, Weibo's information flow advertising can play a very good communication effect.
4, forum marketing, all kinds of established online community forums will never return to the glory of the year, and it is an indisputable fact that all kinds of news about Tianya, Maopu and other communities are lonely. But the forum is just a form of online media, and its function can be ever-changing. Where there are people, there are communities, but now the communities are more "small and beautiful". Xiaomi community is the best embodiment of the marketing value of the forum. Forum has many disadvantages, but as long as users operate well, it can still bring more marketing value. Meizu community, pollen club, 360 OS community, etc. It is all a model, and the community has become an operating platform for enterprise users, and its value is still there.
5. Other social media platforms, such as Momo, Meipai and Renren. With more accurate users than WeChat Weibo, it has less influence, but its communication value is also good. After all, they are all big platforms with over 100 million users. This kind of platform marketing needs the user habits of the company's products to conform to the product characteristics. For example, Renren is a student group, so the main force of enterprise product consumption must be students, otherwise it is meaningless.