2. Introduction: China 3 15 e-commerce integrity platform is the only authoritative third-party guarantee website for national e-commerce transactions under the guidance of China Consumers Association and supported by Beijing Municipal Government. It mainly provides services such as real-name identity authentication of China e-commerce and related enterprises, issuance of electronic consumption vouchers conforming to the electronic signature law, preservation and verification of legal vouchers, and protection of consumers' rights and interests. At the same time, the platform is also responsible for transmitting the regulations, policies and industry self-discipline information of e-commerce industry, reflecting the wishes and requirements of member units to the competent government departments in time, organizing e-commerce industry activities, and safeguarding the legitimate rights and interests of member units.
3. Function: 3 15 e-commerce integrity platform is a new system integrating information release function, publicity function, solving online shopping complaints and after-sales service. Its unique advantage is that the information release form of the platform is more flexible, the content is more intuitive, and the information disseminated is more real; Online promotion of products with policy support and advance payment to provide consumers with an excellent online shopping consumption environment; Marking the names of supervision units and guidance units in various publicity activities is conducive to improving the publicity and service image of government agencies and enhancing the brand image and credibility of sales enterprises.
4. Function:
On the one hand, if consumers and sellers are not in the same area, there will be complaints. Although we can call 123 15, we can't handle nationwide complaints.
On the other hand, various complaint websites or institutions under the banner of' 315' have appeared in the society, forming a mixed situation. "Bai Xue, president of the 3 15 integrity platform, said that the platform will effectively help consumers solve the complaints of e-commerce consumption and provide a basis for government decision-making and management in a timely manner.