Edit this corporate culture
China Mobile's corporate culture concept system consists of three parts: core values, mission and vision. The core connotation of China Mobile's corporate culture concept system is "responsibility" and "excellence", which shows that China Mobile, as an enterprise, and China Mobile people, as a member of society, will take it as their pursuit to be "responsible" and "best" enterprises and individuals. Core values-"virtue, generosity and perfection"
Corporate responsibility upholds the sincerity of being an excellent corporate citizen, practices commitments with integrity, and pursues the harmonious development of enterprises, society and environment with an enterprising attitude of never being complacent and constantly innovating. The core connotation of China mobile communication corporate culture is "responsibility" and "excellence", that is, to be an outstanding corporate citizen who can help the world, fulfill his responsibilities and keep forging ahead with "moral integrity" and "the life of supporting the people". Enterprise mission: to create an infinite communication world and become the pillar of the information society. China Mobile's vision: to be the creator of excellent quality.
Edit the service brand in this section.
M-Zone
M-Zone-"My site, listen to me" M-Zone is a mobile communication customer brand tailored by China Mobile for young fashion people, which not only charges for M-Zone.
Flexible, but also provide a variety of innovative personalized services, bringing unprecedented mobile communication life to users. M-zone, a new generation of dynamic fashion! It is not easy for young people of the same kind to form gangs and play tricks in groups! Friends from all walks of life are like-minded and appreciate each other, so that your can communicate like a duck to water. The reward is unexpected, and the right and enjoyment stick to you! Turn one's hand over another's hand for the rain, flexible tariffs are unobstructed, and countless innovative personalized services are waiting for you to play! Unlimited personality, your territory, you can play at will.
Easyown
Shenzhouxing-"It's easy for me, Shenzhouxing!" With the rapid development of "Shenzhouxing" customers, the number of its customers has accounted for more than 70% of the total number of mobile communication customers in China. It is the brand with the largest customer scale and the widest coverage under China Mobile Communication, and also the brand with the largest number of customers in the mobile communication market in China. In order to meet the needs of our customers, Shenzhouxing brand has launched different tariff packages for different customers based on the principle of "fast and affordable". All these tariff packages are collectively referred to as "Shenzhouxing" local marketing case "Shenzhouxing".
. The brand of Shenzhouxing now includes the standard card of Shenzhouxing and the local marketing case of Shenzhouxing. With the systematic implementation of the brand building project, Shenzhouxing is continuing to better serve the mass customers with the concept of "easy for me". The logo of "Shenzhou Tour" consists of cartoon image, brand name, brand slogan and background color box. Signs are mainly composed of green and yellow, green represents the land of China, and yellow symbolizes that the sun shines on the land; "It's easy for me" is the brand slogan, which embodies brand interests from the perspective of function and emotion, conveys customers' pursuit of life, and creates a relaxed and free atmosphere through lively design combined with cartoon images. In English Easyown, Easy stands for ease, and the word "oneself" is a pun, representing oneself and possession, which embodies "relying on oneself easily". Spokesman Ge You.
GSM (Global System for Mobile Communications)
GSM-"I can" and "GSM" are the flagship brands of China mobile communication, with high popularity, stable brand image and a large number of GSM.
High-end customers. With the rapid development of China's mobile business and the unremitting efforts of all the staff of China Mobile, GSM has become a mobile information service brand with the widest network coverage, the largest number of international roaming countries and regions and the most complete functions in China, which fully embodies the core concept of GSM brand-"I can". "I can" stems from the trustworthy strength of "Global Connect" and represents the determination of "Global Connect" to forge ahead together with customers; "I can" is the courage to persevere and surpass myself, the driving force to persist in dreams and unremitting pursuit, and the mind to face life with confidence and optimism; "I can" is the main theme of this era, cheering for the times.
Self-crossing third generation
G3- Wonderful 3G New Life G3 is a service brand proposed by China Mobile based on domestic TD-SCDMA, a 3G technical standard. "G3" logo modeling
Yi China Tai Chi, the midpoint gradually rotates outward, symbolizing the wonderful extension of 3G life; Its core visual elements come from the most representative ink painting of Danqing and vermilion seal cutting in China traditional culture. After the simplification of modern methods, the logo also has rich color application and extension. G3 logo belongs to the operator's network logo, and will not exist as a separate customer brand, but will be fully integrated into the three major brands of China Mobile for promotion. The strategic launch of G3 logo means that China Mobile supports national independent scientific and technological innovation, builds a brand-new communication platform for customers, and leads a wonderful and efficient 3G life.
Power 100
Power 100 is a unified business logo launched by China Mobile for group customers. "Power" comes from power 100.
Strength, technology, innovation and information power will promote government efficiency, help big customers innovate and small and medium-sized enterprises grow, and win-win with partners; "100" stands for 100% motivation and 100% efficiency, which is our commitment to create efficiency and practical value for customers. "Power 100" will devote itself to providing comprehensive information application services for group customers, and help all walks of life to promote the information process from four aspects: efficiency, innovation, competition and * * *.
Edit this service number segment.
It owns service brands such as GSM, Shenzhouxing and M-Zone, and operates GSM(GPRS, EDGE), TD-SCDMA and TD-LTE networks. The service outlet number is "134 (in which 1349 in paragraph134 is allocated to Global Star satellite phones), 1340- 1348,135-/. 157 1— 1572、 1574、 158— 159、 182、 183、 187、 188"
Edit this business overview
Mobile phone securities
Mobile securities is a securities application service provided by China Mobile to its customers, including real-time graphic quotation, online transactions of many brokers and various professional information, which is convenient for users to grasp the pulse of the securities market anytime and anywhere.
Fetion
Fetion
Fetion is an "integrated communication service" launched by China Mobile, which integrates voice (IVR), GPRS, SMS and other communication modes, covering three different forms of communication needs of customers (completely real-time, quasi-real-time and non-real-time), and realizing seamless communication services between the Internet and mobile networks. Fetion can not only send short messages from PC to mobile phone for free, but also start chatting with friends anytime and anywhere without any restrictions, and enjoy the ultra-low chat fee. FeiChat based on Fetion was also released on September 28th, 20 1 1, which can realize cross-platform free SMS sending.
Mobile network information
Introduction: Mobile Internet service is an information publishing service of China Mobile, which provides large-capacity and highly interactive content for group customers to their employees or members. Online mail consists of online mail messages and online mail pages. Group customers submit the content of online mail to the online mail platform, make online mail pages, and push online mail messages (white list users) to employees or members' mobile phones. The net letter message contains text and links. After receiving the online message, the mobile phone user clicks the link to browse the online message page. The network letter service is paid by the group customers, and China Mobile mobile phone users browse the network letter content through the access point CMWAP, without charging the traffic fee. Business features Super capacity: the capacity of a single network message is 300K to 3 MB; Simple operation: Netcom provides rich application templates for group customers, which can be directly used by enterprises without any secondary development. Strong interactivity: Webmail can push mobile Internet information to individuals in time, and individual users can have peer-to-peer interaction with group customers through Webmail. High security: closed content management, multiple information review mechanism, filtering out bad information; Perfect authentication mechanism to avoid the loss and disclosure of important information. Diversified content: In addition to the traditional text and picture elements, the online letter page can also contain audio, compressed files and other forms, realizing diversified communication between group customers and mobile phone users. Free traffic fee: The commercial value of free traffic fee for China mobile phone users to browse network information through access point CMWAP. The commercial value network service will become the basic mobile communication service as important as SMS and MMS, and provide brand-new basic information publishing ability for various upper-level applications; It provides an effective way for group customers to communicate with customers and improves their understanding of customers.
Full time service
"Mobile Full-time Call" provides information about missed calls within 24 hours, which makes more calls!
Tietong broadband service
The broadband service of China Mobile Tietong is a home Internet service jointly launched by China Mobile and its subsidiary Tietong. Customers can handle it through China Mobile Communications Service Office 100. In order to strengthen Tietong's development of TD wireless landline, Tietong Broadband has obtained 654.38+0.5 billion construction funds for broadband construction. It is suggested to develop two broadband brands, one is high-end group users, which can provide quality services by using optical fiber access; One is low-end group users, mainly home users. China Mobile tries its best to seize the domestic market with Tietong Broadband. On the basis of fixed-line and broadband services, vigorously develop data services and intelligent services, and further deepen and popularize MPLS VPN services, all-video services, Grow e stations and call centers 10050 services.
Cable broadband service
Mobile relies on CTT to develop its own cable broadband and mobile cable communication, which is a cable broadband Internet service jointly launched by mobile and radio and television after the reorganization of the telecom industry in 2008. In order to compete with China Telecom for cable broadband service, China Mobile launched this service. Mobile cable is a broadband access service based on two-way cable network, which is oriented to home users or enterprises. Of course, mobile remote connection is proposed for wired Internet access. Mobile has started wireless Internet services such as mobile Internet access, 3G Internet access and WLAN(WIFI) for a long time. The launch of Teleconnect also allows people to choose Internet access operators. At present, there is no good network coverage for mobile remote communication. For most users who want to try mobile telecommunication connection, they must consult the mobile company before handling this service. Because not every place can handle it, some places are also handled by Tietong.
WLAN wireless broadband service
WLAN (Wireless Local Area Network) is a wireless Internet service, which can wirelessly connect to the Internet at high speed through a laptop or WIFI mobile phone within the coverage of WLAN signals, so as to browse information, send and receive emails, download files, entertain or work, etc. Let you get rid of the shackles of the network cable and enjoy the beauty of wireless Internet access. Thank you for using the WLAN service of China Mobile, so that you can enjoy the wonderful life brought by China Mobile in the future. Digital campus: refers to providing schools and education authorities with an information platform closely coupled with their daily life, office and school management, so as to meet the office, study and life needs of teachers and students for communication, study and surfing the Internet anytime and anywhere. As a full-service communication operator, China Mobile is based on a series of most advanced communication technologies such as wireless broadband WLAN, TD network card, fixed telephone, wired broadband, campus short multimedia message, campus information office system, and has a rich service package combination, which is convenient for teachers and students to use rich data services and enjoy the fun of wireless Internet access!
Wireless music club
China Mobile Wireless Music Club (hereinafter referred to as Wireless Music Club) is a brand-new one-stop music experience platform for mobile users in China, including music download, music appreciation, music exchange and other services. Unlimited high-quality and rich music products and services allow club members to enjoy mobile music more freely! Music product concessions, star meetings, concert tickets ... all kinds of membership privileges, so that you can enjoy the music country freely.
Mobile phone newspaper
Mobile newspaper is a self-owned value-added service that China Mobile cooperates with domestic mainstream media organizations. Provide information services (including news, sports, entertainment, culture, life, etc.) to customers with MMS communication as the mainstay and WAP browsing as the supplement. Customers can receive newspaper MMS regularly or read it directly through WAP at any time, with timely and convenient access and authoritative content.
Mobile wallet
Mobile wallet refers to a personal financial information service that purchases goods and inquires account information through SMS, WAP or IVR communication, QR code, RFID, USSD, etc., and realizes mobile e-commerce payment. The payment account of mobile wallet business includes phone bill account and bank card account, and phone bill payment refers to the payment operation through mobile phone bill; Bank card payment refers to the payment operation through the bank card account after the mobile phone number is bound to the bank card or passbook account (hereinafter referred to as "bank card").