1, the engine whistled.
The purpose of the studio website is to expand publicity, so the studio website should be convenient for customers to search and log in. Search engine is the most common way for customers to find the target website. It is very important for a studio to choose a search engine. It should be refined but not excessive, otherwise the cost will be too high. You can choose GOOGEL and Baidu, which are commonly used, and do a good job in website optimization.
2. Friendship
The photo studio should dock some popular websites or websites that fashionable young people pay more attention to, expand the scope of publicity, and facilitate customers to find and log in.
3. Traditional advertising
When a photo studio carries out traditional advertising, it should add a website, which will help to expand the popularity of the website.
4. Reward customers who help the studio promote.
The customers of the studio know the website of the studio. When they post their wedding photos online, some netizens will ask them where they are afraid of the service of the photo studio and so on. At this time, the customer's positive answer or providing the address of the other studio is a kind of publicity of the studio, and the studio should give these customers some rewards (the prizes are preferably practical products of the studio, such as negatives, etc.). ).
5, posting is to hang the website.
As long as the staff of the photo studio posts online, they should remember to hang the website of the photo studio in the lower right corner of the post, but it must be small. If it is too big, it will be easily deleted as an advertising post, because many forums are not allowed to publish advertising posts.
Second, the network is a simple and commonly used sales method.
1, set up QQ group
Building QQ group is one of the best online sales, but the sales staff must be quick-thinking, knowledgeable, proficient in all aspects and professional knowledge of the photo studio, able to bear all the problems of customers, patient and strong ability to persuade orders.
2. Ask old customers to introduce friends.
After the customer places an order for consumption, it cannot be regarded as a one-time consumption. It is necessary for the photo studio to maintain the feelings and relationships of old customers. Every customer has his own circle of friends, colleagues and relatives, so it is very easy and simple for them to introduce themselves to customers.
3. Bring in competent organizers to organize group buying.
Many customers have strong organizational skills. The photo studio can persuade such customers to place orders first, tell them the preferential policies they enjoy in group buying, and urge them to organize group buying. Group buying organized by consumers themselves has higher trust and is more attractive to customers.
4. Experience the customer's feelings from the customer's perspective.
Customers know the fear of online wedding photos because they don't have much time to go to the photo studio for detailed consultation. Therefore, the online sales staff of the photo studio can consider the problem from the customer's point of view, and clearly and simply introduce the fearful style, service rules and setting instructions of the photo studio to customers in the form of friends. Inform customers of the consumption items of the photo studio in advance, dispel customers' concerns, and let customers easily understand the whole consumption process of the photo studio; This paper introduces the details that should be paid attention to before and when you are afraid of taking pictures. These details are easy to be ignored by customers, so that customers can feel the concern and intention of sales staff and enhance their trust in the photo studio.