Jetta VS5
Volkswagen's car is like hard currency in the domestic market. No matter which market segment, Volkswagen's car sales are definitely among the best. Volkswagen's Jetta is believed to be familiar to everyone, and it has created a good image with high quality and low price. Coupled with the effect of Volkswagen brand, Jetta's market road is smooth sailing. Jetta, on the other hand, got rid of Volkswagen's logo and adopted a brand-new logo independently.
As the first SUV of Jetta, the appearance of Jetta VS5 undoubtedly embarrassed everyone. A low-priced model with high cost performance will be recognized by consumers if there is no Volkswagen logo symbolizing quality? At that time, the internet was full of Jetta playing wrong chess. However, Jetta VS5 sold more than 8,000 vehicles in the first month, and then the monthly sales easily exceeded 10,000. In fact, this result was thought of by Brother Circle. Although the standard has been changed, the other three parts are still popular. Who can say that their hardware is more reliable than VS5 of the same level? It also proves that consumers are not so easy to fool, and they can't buy a car just by looking at a logo.
Toyota Ralink
Although Lei Ling, as a sister model of Corolla, is inferior to Corolla in terms of fame and market recognition. When this car first came out, I believe many consumers who want to buy Lei Ling must have heard the words "Why not buy Corolla". Because the positioning is basically the same, Lei Ling was destined to take over Corolla's class from the beginning.
But the result was obviously unexpected. Carola is not a selfish elder sister, and Lei Ling is also a capable elder sister. Thanks to Carola's efforts in the market for many years, Lei Ling's popularity has been rapidly improved. Later, the TNGA architecture was changed, and the texture of the whole vehicle was greatly improved. And its sales volume also satisfied Toyota, basically stable at the level of nearly 20,000 vehicles in a single month. Although there is still a gap compared with Corolla, Lei Ling has not carved up the market share of Corolla, but opened up a new market.
Mercedes ·GLB
Mercedes-Benz GLB should be the most popular car among all the models launched by Mercedes-Benz in China. The most attractive thing is undoubtedly its three-cylinder engine, which has seven seats on this small car. What a small horse pulls a heavy car, gives up luxury quality and pursues cost performance are all used to describe GLB. Anyway, the online word of mouth about this car is basically spit.
However, GLB's market performance made everyone fall below the glasses. In addition to the epidemic at the beginning of this year, GLB basically ranks among the best in the luxury SUV sales list every month. Except for Mercedes-Benz GLC, BMW X3, Audi Q5L, Volkswagen Touran, GLB basically killed the rest of the players. The strength shown by GLB proves that the 3-cylinder engine also has advantages and disadvantages, and Mercedes-Benz's 3-cylinder engine is undoubtedly of high quality. At the same time, 7 seats have improved the practical cost performance, but it does not mean that the quality has declined.
Lexus ES
Objectively speaking, the product strength of this car in lexus ES is really strong. No matter the design, luxury inside the car, various configurations, power performance, and of course its scientific and technological quality, it is the best in its class. So why is this car not optimistic, and even caused a lot of spit? That's because of its fare increase behavior. The product didn't upgrade because it sold well, and then the price increased. This kind of behavior is still rare in such a highly competitive market, so it also makes consumers feel very unhappy, so there is a voice of not paying IQ tax.
But the result is that lexus es still sells well, and it is hard to find a car now. To talk about the brand effect, in fact, the luxury image of Lexus before has disappeared, and everyone knows that it is a high-end version of Toyota. And now the dominance of Lexus second-line luxury brands is basically supported by ES. Some people say that BBA is bought for a face circle, but it has to be said that most people buy lexus ES Circle for its product strength. The success of ES proves that as long as things are good enough, consumers' bottom line can be repeatedly tested by them.
According to the top ten "automobile circles" in China, these dissatisfied but popular models are not the lucky ones. On the contrary, they were one step behind from birth and then proved themselves step by step with their own strength. Their success has no moisture at all, and it depends entirely on product strength.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.