In the development of Lion Bridge, as the core competitiveness of enterprises, enhancing capital strength has always been the top priority. In 20 14, Lion Bridge introduced Bain Capital, one of the top private equity funds in the world, as the controlling shareholder for the first time, and then in 20 18, it obtained the strategic financing of1000 million yuan jointly invested by Baidu and Sunshine Rong Hui Capital, and in 20 19, it obtained the investment and leasing equity financing of enterprises directly under China Merchants Group.
The difficulty of commercial vehicle finance mainly lies in how to find their own potential customers and how to ensure the recovery of each payment. In order to reach the first step, Lion Bridge has set up sinking teams all over the country by using mature human resource management mode and channel resource advantages. They know the unique "language" and thinking mode of truck drivers, and can communicate with them without obstacles to ensure the smooth transmission of information.
So many advantages are enough for an enterprise to successfully break the first wall of commercial vehicle finance, which is also the main reason why Lion Bridge can succeed in business even without extensive publicity before 20 18. Its sinking service mode and high-quality fund remittance have enabled them to firmly grasp the chips for acquiring customers.
Moreover, the cooperation between Lion Bridge and dealers also plays a vital role. Through the dealer's matchmaking, truck drivers can talk to Lion Bridge directly, saving unnecessary manpower and time costs. Since 20 12, Shiqiao has invested more than 45 billion yuan in commercial vehicle financial loans to help140,000 truck drivers, solving the urgent needs of countless families and helping them get rich.