Let's start with the first step of car bargaining. Before buying a car, consumers must consult the information of a model in advance, including model configuration and price positioning, so as to determine the psychological price. For example, generally speaking, areas such as Beishangguang have the largest preferential margin, so car owners pay more attention to the lowest transaction price of the corresponding models in these areas. Then the owner needs to collect and understand the word-of-mouth situation of the model, such as the power situation of the vehicle, fuel consumption performance, spit point and so on. , in order to negotiate with sales. It should be noted here that when negotiating with car sales, car owners can refer to the lowest transaction price of Beishangguang, and on this basis, the price will be reduced by about 2000 yuan.
In the second step, the shopkeeper went to the 4S shop and suggested that some younger men should be selected for sales. Never choose some ladies with good figure and temperament for sales. After all, girls have a natural advantage and bargaining is very stable. When we look at the car we like, never stand and talk about the price of the car. We should find a place to sit down and discuss the price. According to the author's experience analysis, when talking about the price of a car, the sales will basically quote the guide price of this car. When talking about the car price, the car mainly remembers not to expose its psychological price, let the salesperson go to his leader, force the other party to come up with the lowest price, and tell the salesperson that if the applied price is right, he can make the best down payment in the world.
The third step, when the sales ask the leader for instructions and give the lowest price, no matter how high the car price is, we need to pretend to be sorry and disappointed, and we can't show too much joy. Bargaining to this extent, the owner can join hands with friends who accompany him to see the car and stage a preset drama together. Specifically, this model is talking about its spit points and shortcomings, as well as other competitive models of this model, or other 4S stores give greater price advantages. The reason why car owners want to play this scene is to imply that if the sales price fails to meet expectations, they will consider other models or book cars in other stores, forcing sales to negotiate with leaders again and give price concessions.
The fourth step, after selling the quotation again, the owner and his entourage still expressed regret and disappointment about the car price and praised the service attitude of the sales. They are willing to make friends even if the car breaks down. At this point, it is also an important part of the whole negotiation process of buying a car. Out of trust, the owner told the seller his psychological price for the car, but the price should be lower than the last quotation 1000 to 2000 yuan, and asked the seller to negotiate with the leader again and promise to book the car immediately if possible. If the seller and the leader reach an agreement on the psychological price of the owner after consultation, congratulations on the success of your new car. If the leader refuses the owner's psychological price, the owner can personally negotiate the price with the leader. I believe the leaders will make some final concessions at this point.
When we went through the four-step bargaining process mentioned above, I believe that the transaction price of this model has been squeezed out. At this time, the car bought by the owner is not losing money but making money. What do you think of this? What practical skills do you know about the coup of car bargaining? Welcome to discuss in the comments section below!