Traditional enterprise data includes customer data of CRM system, traditional ERP data, inventory data and account data. Machine and sensor data include call records, smart meters, industrial equipment sensors, equipment logs (usually digital exhaust), transaction data, etc. Social data includes user behavior records, feedback data, etc. Social media platforms such as Twitter and Facebook.
Taking marketing data as an example, what is the best source for enterprises to collect marketing data?
Marketing data is a key component of any marketing strategy. In other words, marketing strategy is useless without customer and business data. There are many resources on the Internet to collect all kinds of enterprise marketing data, such as Yellow Pages, Yelp, Google Maps and so on. However, Google Maps is the most reliable and commonly used resource for collecting marketing strategy data, because almost all enterprises list complete and detailed information, such as e-mail, telephone numbers, customer comments and so on. , may be a good tool for enterprise marketing strategy. The only thing we need to learn is how to crawl/download/collect data from Google Maps.
So how do we collect local business data from Google Maps for marketing strategy?
Collecting business data from Google Maps is very useful for increasing business activities, especially for realizing public relations/marketing tasks. The generation of potential customers is the pillar of any enterprise. If we want to contact our enterprises and establish contact with more and more potential customers, we need to collect the data of local customers from a trustworthy and reliable platform (such as Google Maps).
With the development of information technology, the Internet has become popular, and global data has exploded. At the same time, it also presents the characteristics of massive aggregation of big data. In the past few years, big data has had a profound impact on technology, application, policy, industry and many other aspects of human society. In particular, it can be concluded that using big data to realize industrial value-added will be the general trend. So, in such an open society, how to collect the data that enterprises need?