Interpretation of the mascot of Shanghai Beaver Industry Co., Ltd.

Why did we choose nutria as the company's logo and mascot?

Beavers live in groups, love families, raise children, work hard, work hard and have superb architectural skills, so they have won the reputation of nature architects and designers. His professional ability of building dams and controlling water is an environmental hero to save river bank erosion. Therefore, the nutria spirit embodies our corporate goals and team spirit.

Work hard and face challenges.

There is an idiom in English called "as diligent as a nutria".

They bit off the branches with their teeth, dragged them through the water, came to the predetermined place and put them in the right place; Sometimes, the hard-earned branches will be swept away by the current, but the nutria has learned to endure this natural challenge and immediately set out to find another branch. Only through such a hard process can the dam be built.

Mutual trust and consistent goals

Apart from their hard-working nature, I'm afraid not many people know how they communicate with each other and create miracles in dam construction, because it's not another beaver who gives orders behind their backs, but they decide for themselves. As for how to build the dam, it is entirely their own business. Everyone exerts their best judgment, and a dam can be completed with teamwork.

When a beaver builds a nest, one beaver swims to the edge of the nest with a branch in his hand and puts it in. The second beaver does the same. Suppose a team of three or four people does something with a clear division of labor, and everyone will hold a meeting to discuss it in advance because they are worried about the unclear division of labor. In the process of work, we should supervise each other, because we will worry that the other party can't do the work well. However, Beaver didn't have a meeting. Beavers have a tacit understanding. The first one put a branch in, and the beaver behind him won't doubt the position of the first one. They are not worried about other beavers sleeping by the river. They trust each other in their work, the atmosphere is very harmonious, and they finish their work on time according to the set goals. This is how beavers work. In the beaver team, we adopt the beaver way to cultivate tacit understanding, mutual trust and achieve our goals on time.

Respect for individuals, unity and cooperation.

The way of nutria is that everyone gives orders to himself. Every nutria has great autonomy in the face of its own destiny, and decides how to carry out its work, take the initiative to attack and finish the work together.