The classification of consulting industry is to divide the consulting industry into different levels of systems with certain subordinate relations on the basis of comparison and according to some similarities or differences. From a scientific point of view, any classification must follow three logical rules: the sum of the divided sub-items must be exactly equal to the divided parent; The first classification must be based on the same classification criteria; Classification must be carried out step by step according to a certain level [7]. The author believes that the confusion of concepts and words in consulting industry at present is precisely due to the lack of scientific classification that conforms to logical rules and has the nature of industry norms, and its use is obviously arbitrary, biased and subjective. Of course, the establishment of this classification system should also consider people's thinking habits, historical formation and other factors.
The classification of consulting industry must have certain standards, which is a certain attribute or relationship of the activity itself. Because consulting activities have a variety of attributes and relationships, the classification standards of consulting industry are also varied. For example, we can classify the consulting industry in different systems according to the geographical scope of consulting products, social fields, consumers, the composition of subject knowledge involved in consulting objects, the purpose of consulting, the abstract degree of consulting content and the influence direction of consulting results, the scale of consulting topics, and the market capacity of consulting. It can be seen that the classification standards of consulting industry are diversified.
The consulting industry has a wide range of work and rich content. This paper aims to establish the classification basis of consulting industry norms, clarify the concept of consulting, and clarify the connotation of consulting concepts that are easily misused in various professional fields. According to the content and scope of consulting business, the author roughly divides consulting business into five categories and gives definitions respectively: policy consulting is also called comprehensive consulting, that is, consulting with overall, strategic and comprehensive topics, which is interdisciplinary, cross-industry and multi-field. Policy consultation includes politics, military affairs, diplomacy, science and technology, culture, education and environment.
Engineering consultation. Engineering consulting refers to consulting services provided for various construction projects, including opportunity research, project proposal, feasibility study, evaluation consulting, engineering design scheme consulting, equipment selection and procurement consulting, construction supervision and supervision consulting. Engineering consulting is the pioneer of modern consulting industry, and the earliest consulting industry abroad is mainly civil and architectural consulting. Industry classification factor
As far as management consulting companies are concerned, the national industrial and commercial management system understands management consulting as an enterprise that provides services such as agency licensing, capital verification and evaluation for industrial and commercial registration. Therefore, when the industrial and commercial system approves the establishment of a management consulting company, it is required that the promoters must have personnel who have participated in the training organized by the industrial and commercial system and obtained relevant qualifications. Under normal circumstances, the industrial and commercial system only approves the establishment of "information consulting" companies. It can be seen that the industrial and commercial system does not have a complete and scientific understanding of the consulting industry, which misleads the society's interpretation of management consulting to a great extent. Some enterprises have no choice but to deviate from their business names.
Statistical system factor
The national statistical system has not established an accurate and complete statistical index system for consulting industry. National industrial planning lags far behind the actual development process of consulting industry, which greatly limits the development of consulting industry and is not conducive to the establishment of the overall image of consulting industry in society and the cultivation of consulting market. In this regard, it is necessary to study and learn from the classification of consulting industry in developed countries and a series of support and preferential policies to promote the development of consulting industry, and establish a scientific and reasonable industry classification, planning and statistics system as soon as possible in combination with national conditions.
Public opinion guiding factor
The concept of news media's report on consulting industry is unclear and the statistical data is inaccurate. As the consulting industry is a new industry, the consulting industry in western developed countries is intensively entering the China market, which has become a social hotspot and attracted the attention of the news media. However, media reports often fail to distinguish the relationship between management consulting, IT information service and consulting industry, and the wording is not rigorous enough, which leads to the further loss of standardization of related concepts in consulting industry at the public level. Influenced by public opinion, many potential enterprises have a vague concept of consulting industry system, and they don't know what kind of consulting companies to invite when they need consulting services, which is undoubtedly extremely unfavorable to the cultivation of consulting market.