E-commerce major has six major directions, namely, website design and program direction, network marketing direction, network product planning direction, enterprise informatization, personal network entrepreneurship and bank card research and development, seo optimization and online store operation direction. E-commerce majors in different universities require different courses. Some universities pay attention to e-commerce network technology and computer technology, while others will pay attention to business model. These are mainly reflected in the departments where this major is located, some in the school of management, some in the school of information science and technology, and some in the school of software and business school. In this way, the specialties of students trained in various colleges and universities will also have certain differences.
Second, the establishment of e-commerce professional schools has increased.
20 15, 10 In June, the Catalogue of Higher Vocational Education in Colleges and Universities (20 15) issued by the Ministry of Education included e-commerce (professional code 620405) and online marketing (professional code 590 155).
By the end of 20 18, there were nearly 1 100 vocational colleges (schools) in China offering e-commerce majors with nearly one million students.
Third, policies support the development of e-commerce industry.
E-commerce in China is developing rapidly. With the deepening of global information revolution and industrial transformation, the extensive and in-depth application of digital technology will be further accelerated. E-commerce will play a more important role in promoting the conversion of old and new kinetic energy, upgrading the economy and shifting gears, and industrial transformation and upgrading. In order to promote the development of e-commerce industry, many provinces and cities in the "14 th Five-Year Plan" and the long-term goal proposal for 2035 involve e-commerce and subdivision fields, and China's e-commerce industry will accelerate its development during the "14 th Five-Year Plan" period.
Source: Prepared by China Commercial Industry Research Institute.
Fourth, the e-commerce industry has great room for development.
The data shows that in 2020, China's e-commerce market will continue to lead the world, and its service capacity and application level will be further improved. In 2020. The national e-commerce transaction volume reached 37.2 trillion yuan, of which online retail sales 1 1.76 trillion yuan, up 10.9% year-on-year. In 20021year, the development of online retail market continued to improve, and the online retail sales in the first quarter was 28 1 trillion yuan, up 29.9% year-on-year.
Data source: Prepared by Ministry of Commerce and China Commercial Industry Research Institute.
E-commerce service industry is a kind of emerging service industry with the development of e-commerce, and it is the general name of various professional services provided for e-commerce activities. In 2020, the e-commerce service industry in China will continue to grow steadily, and the market scale will be further expanded. The annual revenue scale of e-commerce service industry will be 5 1, 89 1 billion yuan, and it is predicted that the market scale of e-commerce service industry in China will reach 5,964.8 billion yuan in 20021year.
Source: Department of Electronic Commerce and Information Technology of Ministry of Commerce, China Commercial Industry Research Institute.
Verb (abbreviation of verb) E-commerce industrial parks are blooming everywhere in Zhejiang.
Driven by the new consumption wave, promoting the development of local e-commerce and cultivating the rapid growth of online business groups has become a highly concerned project of the government and enterprises. At present, all localities are actively building e-commerce industrial parks. According to the incomplete statistics of China Commercial Industry Research Institute, there are nearly 2,000 e-commerce industrial parks (including e-commerce industrial parks and bases) in China. ) nationwide, mainly distributed in the eastern coastal areas, mainly in Zhejiang, Shandong, Jiangsu, Shanghai and Guangdong. Among them, the number of e-commerce industrial parks in Zhejiang Province has exceeded 400, which is far ahead in the country. If candidates intend to fill in the e-commerce major, universities in Zhejiang, Guangdong, Shanghai, Jiangsu and Shandong are preferred.
Source: China Commercial Industry Research Institute.
Analysis on the Employment Prospect of E-commerce Major with Intransitive Verbs
In recent years, with the rapid growth of global e-commerce, e-commerce in China has also developed rapidly, resulting in a serious shortage of e-commerce talents. With the number of netizens increasing at the rate of 100% per year, the shortage of talents in this industry is quite amazing. It is estimated that in the next 10 year, China will need about 2 million e-commerce professionals.
For the source and analysis of the above data, please refer to the Research Report on the Prospects and Opportunities of E-commerce Industry in China issued by China Commercial Industry Research Institute, which also provides services such as industrial big data, industrial intelligence, industrial research report, industrial planning, park planning, the Tenth Five-Year Plan and industrial investment promotion.