The entrepreneurial experience of the rich
I often think, in China1300 million population, which class should I be in?
My name is Zhang Xiliang. I was born at the end of 1969 and grew up in a remote village in central Henan. When I was born, my family had become very poor and there was not enough food to eat. Therefore, my father named me cherish food. Xiliang was changed when I was in Yangcheng Normal School, to commemorate my childhood memories, because when I was a child, I always felt that all the beautiful things were in Yangcheng, west of my hometown.
1976, when I was 7 years old. When I went to school to register, my sister told me repeatedly that the teacher asked you what composition you were writing. You should never say that you are a middle peasant, but that you are a poor peasant. I don't understand the difference between middle peasants and poor peasants, but I know that children, like me, won't have new clothes until the Spring Festival. It was really cold in winter at that time. Almost every child has two noses on his face, just like two ropes going in and out under his nose. Snuff can never be wiped clean. Sometimes I think: How much is the snot? Can you grab the end of the rope and pull them all out?
1986, I 17 years old, grade three. I spent 10 years on the course that should have been completed in eight years. In fact, at that time, everyone was like me, 10 years after finishing primary school and junior high school, and then went to technical secondary school, hoping to eat from the country? Commodity grain? . At that time, high school was not popular, not only had to wait for three years to enter the university, but also there was more uncertainty about whether it could be admitted. In rural areas, people like the wealth closest to them. I am very lucky. That year I was admitted to Yangcheng Normal University and jumped out of the door of agriculture. However, because of my mother's illness, my family fell into poverty. I worked hard in the kiln in the village for a summer vacation, and earned 26 yuan. My father borrowed some more. With the support of my two sisters, I saved enough tuition for 1 10 yuan. At that time, China only had a population of 10 billion, and the living conditions of our family, I think, could reach 900 million at most, which was at the foot of life.
After graduating from normal school, I was assigned to teach in my hometown for three years. Later, because I was good at writing, I was transferred to the township government as a correspondent. In the fifth year after graduation, I applied to be a reporter at Yangcheng TV Station and met the biggest person in my life.
1996, the seventh year of work, at that time, life has been greatly improved, and there is a feeling of ease and glory. I rank myself in my mind again, and I think I should be within 500 million people.
In 2000, he entered the stock market with a strong dream of getting rid of poverty and becoming rich. 200 1 formed a small company in partnership with others. Of course, this is my second job. I didn't have the courage and confidence to give up my job because I was poor. Business is good and bad because there is no whole-hearted investment. However, the results were not bad, and I earned the first 1 10,000 in my life. Moreover, my work has hardly been affected, and I am mixed with cadres in Xicheng District of Yangcheng.
Now, I am not confused, and I rank myself in the ranks of China people. I am delighted to find that I think it should be within 1 100 million people, whether it is my position or the amount of personal wealth assets. Of course, because there is no accurate data, my estimate is very unscientific. However, if I sort by my data of Yangcheng, I am surprised where I am now. In terms of status, it ranks within 400 out of 320,000 people in the whole region. In terms of assets, 1989 graduated with a monthly salary of 1000, and now it is only 1500. Although my salary is increasing every year, my total salary in 20 years is about 1.6 million yuan. Plus my wife's share, it won't exceed 300 thousand at most. However, I have accumulated millions of assets by my own efforts. Although these assets are nothing in the eyes of the rich, I feel that I came out of poor rural areas, started my business from scratch, earned money by my own efforts, and completed a difficult turnaround for the poor, which was very successful.
According to my conditions, I was at the foot of the mountain. Now, I am glad that I can enjoy the scenery on the mountain like the people who were halfway up the mountain at the beginning, or people who were earlier than them. I have always felt inferior. I think as a man, as long as he can support his family and make one's income enough for the whole family. Now, with my own efforts, I really did it. 17 years of struggle, let me have it? /kloc-less than 0/100 million people,/kloc-more than 0/200 million people? This feeling. Whether this conclusion is accurate or not, I like to encourage myself and evaluate myself with such achievements. I am very satisfied with this result.
In this unequal society, people's starting lines are doomed to be different, but the goals that everyone wants to achieve in life are extremely consistent. When I was a child, once my father couldn't borrow money, my mother told me that this world is Jeremy goldkorn's world. The richer a man is, the more people help him. The poorer a man is, the less people pay attention to him. No one asked if you were poor in the urban area, but some people knew if you were rich in the mountainous area. If you want to get ahead, you must become rich.
Mom said that? Gaogang plus soil? , is the dialect of our hometown. I didn't know much about it when I was a child, but when I grew up, I saw a lot of things in Gaogang and Jiatu, and I was deeply touched. Isn't this society a law of the jungle society, a society full of communication, and a society with a high position and soil? The rich originally had money and resources, in society? Jeremy Goldkorn? On the other hand, the poor are at the bottom of society. Sadly, the poor always want to find a shortcut to Jeremy goldkorn, and willingly add the soil under their feet to Jeremy goldkorn under the feet of the rich, eager to make him stand higher in Jeremy goldkorn through the support of the rich. However, the world is cold, and the result is often difficult to achieve. In this exchange, the rich become richer, and the poor become poorer because they have hollowed out the soil under their feet, and they are in a depression of life.
I tried to write down the road I had traveled, but I stopped writing again and again. I feel guilty about my so-called success, and I feel narcissistic. Now the society is full of news with annual salary of 654.38+ 10,000 and 654.38+10,000. My poor grades will really put them to shame. Just this time, when I made up my mind to write, I happened to meet a student who had just graduated as a teacher. He didn't even go to high school, and now the assets of the enterprise he founded have exceeded 80 million yuan. But I finally decided to write, because I think many people who are more successful than me have a high starting point, and I have never compared with them, and my students should be regarded as outstanding representatives of shine on you, which is better than shine on you. I am the most typical poor person in the underdeveloped areas in central China. I think, for those people in life? Depression? For those young people who dream of getting ahead at an early date, my experience and feelings of turning over as a poor man should inspire their lives.
Dreams are a portrayal of the heart. Some people say that what the poor lack most is the ambition to get rich, but I say that what the poor lack most is the action to get rich. I'm poor, and I never lack direction? Jeremy Goldkorn? The dream of walking, but I don't know, the road to Jeremy goldkorn and the poor turning over is full of so much confusion.
It was late last night, not around 1 o'clock this morning. After posting, I stayed for a while. I wonder if you are interested in my experience of turning over the poor. When I got up in the morning, my wife urged me to check the information of a smokeless pot online. Last year, the decoration of a 36-square-meter small apartment near her unit basically ended, and it was an open kitchen, so I always wanted to buy a smokeless pot.
This small apartment is the third apartment I bought. The areas of the three apartments are 120, 150 and 36 respectively. Two small apartments are self-occupied houses, and the big one is an investment. I have been thinking about finding opportunities to sell, because I feel that it is not worthwhile to put a new house there and occupy hundreds of thousands of funds. In addition, I bought three shops with my friends. The largest indoor area is 70 square meters, near a technology market in our city, and the other two are a pedestrian street in the city center, with an area of 20 square meters. These two decisions can best reflect my vision. It is only 13 square meters, and it is also a shop on the second floor of a shopping mall. I think this decision is a failure. I don't think I knew how to start financial management until after 2000. I have almost six properties in just ten years, and I really feel that I woke up too late. We often say that you don't manage money and money ignores you, but it is true for me. But the house price here is very low, even if so many houses are put together, it is not as valuable as a set in big cities such as Beijing and Shanghai. But I am still very happy, because the environment in which a person lives is not so easy to change after all. Under such circumstances, it is really not easy for me to do so. ：
In this world, the poor have only one way to go, and that is to become rich; The rich have two ways to go: one is to continue to be rich, and the other is to become poor. What is written here is all the records of the poor turning over. If you are poor, you need to read it, because you need to change and become rich. If you are rich, you need to watch it, because you need to understand and lead the poor.
The entrepreneurial experience of the rich Part II
Wen Li, a senior who didn't get a college diploma five years ago, is now a small boss with two branches. After five years of twists and turns, his hand-painted T-shirts and hand-painted shoes have been wholesale to China, Hongkong, France and the United States through the Internet. He is negotiating business with venture capitalists and dreams of listing with confidence.
Born in 1983, majoring in finance in Jiangxi University of Finance and Economics. Wen Li's opening remarks are like a college student's self-introduction in an interview. He likes reading books, traveling and making friends, but he hates college math courses, and the direct consequence is that he can't get a diploma. In this regard, Wen Li never cares.
I chose because I like it. ? Wen Li answered the reason why he started his own business. Wen Li worked in Shanghai for more than a year after graduation. In Shanghai, he saw someone wearing it? Three British wars, Lu Bu? T-shirts with line drawings are interesting. I want to buy it but I can't. I think this is a business opportunity. Later, the advertisement of clothing online direct seller PPG inspired Wenli to start a business. He felt it? If you make a personalized clothing website that specializes in customizing and selling personalized T-shirts, it should be very promising. ?
Wen Li started the road of starting a business with his accumulated 6000 yuan. He found two partners, junior high school students and senior high school students, who have a good relationship and know each other. The only thing that frustrated Wen Li was that his parents didn't support him. They don't understand e-commerce and online shopping. Do they think the computer is just playing games or doing nothing? Wen Li's parents want him to find one? Iron rice bowl? Work.
However, domestic pressure did not make Wen Li give up. Three people and two computers completed the sales of 30,000 yuan in June 2006, with a net profit of 1. Twenty thousand yuan? We are very confident that there will be investors rushing to invest in us, so I wrote a business plan and started the process of attracting investment. ? Wen Li began to look forward to a bright future.
Dreams are helpless in reality? When your dream may come, you will find that the dream reflected in reality is so ethereal and helpless. ? After contacting several potential investors, Wen Li's confidence began to collapse. Not only will investors not invest in this? Wet behind the ears? what's up After 80? Moreover, the door of bank loans is closed to such customers without assets and mortgages.
At this time, Wen Li, who lacked capital investment, encountered operational problems again. At first, it was only a market for student uniforms, and the single product management led to obvious seasonality in sales. In June, it still earned 30,000 yuan, and plunged to 5,000 yuan in July. By August, the sales volume was already very light, and the company's profits were quickly exhausted.
When it rained, two other members of the entrepreneurial team chose to leave because of family pressure. Have they left Li Wencheng? A man's army?
Wen Li felt helpless about the reality, but he didn't lose confidence and hope in his business model. He sticks to Nanchang. Throughout 2007, I used my professional knowledge in film editing and directing to support myself to become a freelancer, while constantly looking for information to enrich and improve my business model. ?
Intervene after the comeback? Hiding in the driveway? After more than a year, Wen Li finally made a comeback at the end of 2007. This time, he met Li Wenlong, the elder brother who slept in the lower berth of the university dormitory, and he was grateful for it all his life. Li Wenlong used to do foreign trade mould business in Shenzhen, and made a fortune all his life? The first bucket of gold? . By chance, Li Wenlong came to Wenli's residence and saw the business plan left on his computer desktop. For Wenli's business model, Li Wenlong? Very interested? He resolutely decided to give up the potential dividend of 200,000 yuan from Shenzhen Foreign Trade Company and partner with Wenli. Second venture?
Due to the lack of technical experience, the two brothers took Xie Longlin, who has many years of operating experience in the garment dyeing and perm industry, as a shareholder, and the new entrepreneurial team completed it. On April 8, 2008, Nanchang Nuoshier Industrial Co., Ltd. was formally incorporated with a registered capital of 500,000 yuan and an initial investment of 65,438+10,000 yuan.
When the new company was established, Wen Li had the capital and decided to go all out. This time, Wenli's products not only cover all kinds of hand-painted and printed T-shirts, but also include all kinds of unique hand-painted shoes. After 80? 、? After 90? Generally speaking, there is no doubt about the market prospect.
However, shopping malls, like battlefields, can't tolerate a little? Hot head? The inexperienced Wen Li made another mistake. In pursuit of perfection, Wenli spent too much money in some unnecessary places, such as buying servers, SLR cameras, building professional studios and opening 400 toll-free telephones, which were very expensive, making the company's cash flow quickly fall into the brink of crisis.
Wenli decided to change the company's operation mode and turn to a relatively mature B2B platform with certain traffic. This time, Wenli's North Valley finally entered? Fast lane? .
Can my company go public?
Wenli's company has made a breakthrough, the company's network traffic has been rising, and the number of agency customers in China has doubled. Overseas Chinese in China, Hong Kong, France and the United States are also optimistic about Wenli's products, and company orders generally have to wait for several months.
In 2009, the total revenue of Beigu exceeded 1 10,000 yuan; On March 20 10, Nankang branch in Ganzhou, Jiangxi province was established.
At present, Wen Li is in contact with venture capitalists, and he hopes to realize the faster development of the company with the help of venture capital. He believes that the development of e-commerce has not allowed them to rely on their own accumulation to develop slowly? He must rely on the power of capital. Standing on the shoulders of giants? He needs the capital, contacts and management experience brought by venture capital. Wen Li believes that his company can go public.
Classic quotations from the richest man in the world
Nowadays, the goal of business school is to teach people to become home. I think this is a serious mistake, because once people get used to being their own bosses, it will be very difficult and impossible for them to work as a team. It seems that it is not the best way for people who want to be the boss directly after graduating from business school to skip the benefits of working for others. Ken? Olson, President of Digido Computer Company, USA
Work for a company
I don't think it is necessary to start my own company at this stage. Working for a company and learning how they do things will benefit you a lot. It is important for us to lay a good foundation. Bill? Gates, President of Microsoft Corporation, USA
Motivation of starting a business
I like studying very much since I was a child, and I am very motivated. At that time, I secretly vowed to be a teacher who is full of peaches and plums like my father. But when the environment changed, the poor life forced me to have a stronger fighting spirit, that is, to make money. It can be said that the driving force of my desperate entrepreneurship is the change of environment. —— Li Ka-shing, Chairman of the Board of Directors of Hong Kong Cheung Kong Industrial Group
Start at the grass-roots level
There are no secrets and no shortcuts to success. Someone asked what is the most important factor for success, and I said, Work hard and start at the grassroots level. —— Wang Yongqing, Chairman of Formosa Plastics Group
If you want to be a boss, work for someone else first.
I suggest that if you want to be a boss, you should first work for others and learn how to be a member of a team. After that, you should learn to be a leader, otherwise, don't try to run a business. Third-rate business schools never train people how to lead. They only teach you to be decisive as a boss, even if you don't know anything. Ken? Olson, President of Digido Computer Company, USA
There are ideas that giants didn't expect.
What made Microsoft jump from a nobody? We have ideas that the giants didn't think of at that time. We are always thinking about what we have missed to keep our victory. Bill? Gates, President of Microsoft Corporation, USA
Lay the foundation for small companies.
Working at the top of a small company can broaden your horizons and provide you with more creative opportunities. Small companies can't stand the pressure of overstaffing. I know what it's like not having enough cash to pay, and I know what it's like to pay 20% interest on a loan. I have covered a wide range, which laid a good foundation for me to formulate business strategies in big companies. Gary? Wilson Walter? President of Disney Company
unusual
You can start a business based on a new idea, or just an existing idea. Obviously, this is like a new restaurant. There are many other restaurants besides you, so the new idea may be what makes you different. Compared with the general practice in the same industry, you can have a completely different approach. Tripp? Hawkins, president of American electronic arts company
The former 10 people decide success or failure.
When starting a business, the first 10 employee will decide the success or failure of the company, and everyone is one tenth of this company. If three out of 10 people are not so good, why should 30% people in your company not be good enough? Small companies are more dependent on talents than big companies. Steve? Jaber, founder of Apple Computer Company, USA
There are no rules for starting a business.
On the issue of starting a business, someone asked me: Mike, tell me what to do. So I told him: If I have to tell you, then you don't know what to do. ? There are no certain rules for this kind of thing. This is a personal decision. You must have your own beliefs. If you don't, you can't do it. If you have your own beliefs, you will know what to do. Mike? President of Dell Computer Company, USA
The entrepreneurial experience of the rich Chapter III
Until now, Li Haiyang still remembers the rain in the summer vacation of senior three. That day, it was past 3 am after finishing the third job. ? It rained heavily at that time. ? He recalled that raindrops as big as beans hit his face. 1 The accumulated water on the road did not pass the pedal of the bicycle. This bike is like a boat in a stormy sea. Li Haiyang shouted. I shouted in the empty street, must be rich? .
It was the summer of 2008. Li Haiyang, a 20-year-old, lives alone in a small town more than 50 kilometers away from home all summer, working three jobs every day. Sell Unicom mobile phone cards in the morning, sell mobile phone cards in the afternoon, and work as a waiter in a barbecue restaurant at night? . One summer vacation, I earned 5500 yuan, which is only half of the tuition. Finally, with the help of the school and the media, he was able to enter the university gate smoothly.
Only three years later, this once poor student has become the general manager of Shijiazhuang Qiangbo Human Resources Consulting Co., Ltd., with a registered capital of 6.5438+0 million yuan, a cold drink shop, a restaurant, two communication products stores, and the express delivery business is also booming.
At the same time, as a junior majoring in tennis in the Sports Training Department of Hebei Institute of Physical Education, Li Haiyang is no different from other students. Should we go to class? Besides being a student cadre, he was the first in his class to join the Party.
From setting up a stall to collecting money by taxi
On July 16, when interviewed by reporters, Li Haiyang's mother called him from his home in Chagou Juzi Village, Chengde County. On the phone, Li Haiyang told his mother that he was going to buy medicine for his father this afternoon.
Is there a tennis major in the Institute of Physical Education? Noble major? Not only is the tuition much higher than other majors, but students' families are generally superior. Compared with them, Li Haiyang is a typical poor student: his father is disabled at grade four, his mother has high blood pressure, and his sister is seriously ill.
On the road of starting a business, Li Haiyang was forced by poverty.
At first, Li Haiyang worked on weekends. But two days' income, excluding transportation and other expenses, leaves more than 30 yuan, and the food expenses for a week are stretched, not to mention the accumulated tuition. ? By chance, Li Haiyang learned from his fellow villagers who worked together that he had put a film on his mobile phone? Quite profitable? . So when he was not in class, he set up a stall at the gate of Hebei University of Economics and Business nearby. Buy from the wholesale market, buy a second-hand small table, no chair, sit on the concrete platform by the roadside? . It's winter. It's really cold, so use a lighter to light the fragments of the mobile phone film to keep warm. ?
For him at that time, what was more terrible than catching a cold was being seen by his classmates? Awkward? ,? It is for this reason that I chose Hebei University of Economics and Business, which is far from my school. ? But it was still seen by a roommate passing by by by bike. The classmate said to him: Let's close the stall. It's very cold. ? Although Li Haiyang knew that his classmates meant well, he still felt very uncomfortable after listening to it.
The income of about 100 yuan per booth really improved his living conditions. The pride of self-reliance gradually overcame embarrassment? His booth is also in his own school. Just then, he learned that the communication operator? Mobile phone couple card? It is highly sought after among college students in long-distance relationships. This kind of mobile phone call service provided by foreign communication operators can make domestic long-distance calls for free within a certain period of time as long as a certain monthly rent is paid. ? When you get your first deal. Stock? 75 yuan, I only have 50 yuan. ? I borrowed 25 yuan from my classmates to do this business. Net profit suddenly 150 yuan? .
So, he quickly formed in various schools? Mobile phone couple card? Sales team? From then on, I began to take a taxi to deliver goods and collect money? , every time? Return with a full load? .
One yuan makes friends with successful people.
Li Haiyang's road to entrepreneurship is not smooth sailing. ? Couple card? When the sales were hot, the communication operator suddenly stopped serving. The mobile phone cards sold out at that time and the mobile phone cards in hand were worth more than 200,000 yuan. Even if I return the profit from selling the card to the buyer, it is impossible to recover the card selling fee paid to the marketing team. ? For poor students like Li Haiyang, their ability to resist risks is extremely limited. A friend advised him? Cheating? Muddle through, but Li Haiyang didn't do it, but promised the card seller that if he couldn't resume business, he must get a full refund.
He communicated with communication operators again and again, and called complaints from relevant departments again and again. I called the complaint number more than ten thousand times. ? He stressed that this is not? Estimate? But what about the real thing? That's true. . ? Couple card? Our business has miraculously recovered, but what about this time? Strike? But this led to the dissolution of his marketing team, so Li Haiyang decided to set up his own company.
Capital is the first big problem to face, and a successful entrepreneur has given Li Haiyang great support. He said he saw his shadow in my story? . Knowing this entrepreneur is purely accidental. Once, Li Haiyang took a bus. A middle-aged man was holding a hundred-dollar bill and asked who could change it for him. Others were indifferent, while Li Haiyang enthusiastically invested a dollar for him. After a short talk, the middle-aged man gave Li Haiyang a business card, which turned out to be a successful person. So far, we have kept in touch? .
Li Haiyang is not talkative, but his experience over the past few years has made him know many people, and they all left a good impression on this down-to-earth young man. Now I like to get along with people? . ? Every time I come back from my hometown, I always bring some local products such as hawthorn and free-range eggs to thank those who have helped me. ? He stressed that? These gifts are not about money, but about people's hearts. ? With sincerity and gratitude, Li Haiyang made friends in strange cities, even quite a few cities? Have you forgotten the New Year? .
Thanks to good interpersonal communication, in June this year, in the fierce market competition, Li Haiyang's express delivery business earned him more than 10 million yuan a month.
Free? Profit model of
Li Haiyang told reporters that within the scope of his business coverage, college students' job-hunting agency business has many competitors? Ruined? . ? As a college student who was cheated when looking for a part-time job, I know how college students feel when looking for a job, so I can provide them with the most intimate service. ? Is that why he stood out in the competition? Unique cheats? .
Before starting his own business, Li Haiyang also wants to find a part-time job. When he found an intermediary company according to the street advertisement, the intermediary warmly invited him to be an intermediary agent, with a monthly basic salary of 150 yuan, and introduced one, 5 yuan's commission. Li Haiyang introduced more than 40 students to this agency, but after paying the agency fee, the students didn't get any job information from the agency. In the face of the students who came to inquire about the situation, Li Haiyang had no choice but to call the police, but the intermediary company had already left the building empty. Now, to get rid of students? Cheated? In doubt, he asked the salesman to keep the phone open at any time and ask the job seeker? Smile all the time? They provide training in job hunting skills such as public relations etiquette, and at the same time formulate a system of students going out to work to restrain part-time college students and ensure the interests of employers. ? We don't charge any fees to the employers who provide us with jobs? For job-seeking college students, only a deposit of 100 yuan is charged. Is this to be returned? In addition, there is no charge.