Report catalogue
The first part is summary (summary of the whole plan)
(The text is within 2-3 pages)
I. Brief description of the project (purpose, significance, content and operation mode) II. Implementation of the project. Overview of market objectives
Three. Brief introduction to the advantages and characteristics of the project. A brief analysis of profit sources V. Investment and budget
Intransitive verb financing scheme (investment and financing mode) VII. Financial analysis (budget and return on investment)
The second part is a summary.
Chapter 1 Project Background
First, the reasons for the project. Environmental background of the project
Three. Analysis of project advantages (resources, technology, talents, management, etc.). ) 4. Feasibility of project operation
Analysis on the uniqueness and innovation of verb (verb's abbreviation)
Chapter II Project Introduction
First, the purpose of website construction. Orientation and overall goal
Three. Website planning and construction progress. Resource Integration and System Design V. Website Architecture/Column Section 6. Introduction of main columns. Business model eight. Technical function
Nine. Sources of information/resources X. Project operation mode
XI。 Advantages of the website (resources/content/mode/technology/market, etc.). ) twelve. Intangible assets thirteen. Strategic alliance XIV. Website copyright
Fifteen. Overview of income sources
Sixteen. Economic life of the project
Chapter three. market analysis
I. Internet market situation and growth. Market orientation of business model. Setting of target market
Four. Market situation of traditional industries (website market resource base)
Verb (abbreviation of verb) market positioning and characteristics (analysis of consumer groups, consumption patterns, consumption habits and main factors affecting the market) market scale, market structure and division, specific audience, etc. Market growth of intransitive verbs (website views and consumer market)
Seven. The market advantages of the products of this project (saving time, effort and money according to the market characteristics of specific people, etc.). )
Eight. Market trend forecast and market opportunities. Industry policy
Chapter IV Competition Analysis
1. Is there an industry monopoly?
2. Look at competitors' market share from the perspective of market segmentation. Main competitor
Chapter V Business Implementation Plan
I. Introduction to the master plan of business model implementation scheme II. Marketing planning iii. marketing promotion
Four. Sales methods and links V. Operation process
The formulation of purchasing and selling policies. Price scheme
Eight. Services, complaints and returns
Nine. Promotion and market penetration (method and arrangement, budget) 1. Main promotion methods
2. Advertising/public relations strategy, media evaluation 3. Membership system, etc. X. Profit Analysis
Eleven. Sales data statistics and sales records, sales cycle calculation.
12. Market development planning, sales target (short-term and medium-term), sales forecast (3-5 years), sales volume, share and calculation basis.
Chapter VI Technical Feasibility Analysis
First, platform development. Database three. System development. Web design and security technology. Content design VII. Technician. intellectual property
Chapter VII Project Implementation
1. Project implementation concept (company establishment, organizational structure, shareholding structure) 2. Website development schedule design and stage goal 3. Marketing plan design and stage objectives.
4. Establishment of administrative department, recruitment and training arrangements for employees. Cost estimation of project implementation.
Chapter VIII Investment Description
I. Description of capital demand (amount/term) II. Capital use plan (i.e. purpose) and stage
Three. Composition of project investment and classification of fixed assets investment. Composition of main liquidity
Verb (abbreviation of verb) investment form (loan/interest rate/interest rate payment terms/conversion into common stock, preferred stock, equity/corresponding price, etc.). )
Capital structure of intransitive verbs VII. Ownership structure 8. Equity cost
9. Description of investors' participation in company management.
X. Reports (reports and capital expenditure budgets provided to investors on a regular basis) XI. Pay miscellaneous fees (whether to pay agency fees)
Chapter IX Return on Investment and Exit
1. Listing of shares. Equity transfer iii. Share repurchase iv. bonus
Chapter X Risk Analysis and Avoidance
First, policy risks. Resource risk three. Technical risk four. market risk
The risk of broken internal links in verbs (short for verb). Risk of cost control. Competitive risk
Eight. Financial risk (accounts receivable/bad debts/losses)
Nine. Management risk (including personnel/personnel flow/key employee dependence) X. Bankruptcy risk
Chapter 11 Management (QQRR.COM)
I. Organizational structure of the company
Two. Existing human resources or management team III. Management system and coordination mechanism
Four. Personnel plan (equipment/recruitment/training/assessment) V. Salary and welfare plan
Intransitive verb share allocation and share subscription plan
Chapter XII Business Forecast
I. Website operation
1. Tourist growth forecast 2. Membership growth forecast III. Industry alliance forecast
2. Forecast and calculation basis of sales volume, sales volume, gross profit margin, growth rate and return on investment.
Chapter XIII Financial Feasibility Analysis
I. Financial Analysis Description
Two. Financial data forecast 1. Statement of income
2. Expense Table 3. Salary table 4. Schedule 5 of fixed assets. balance sheet
6. Profit and profit distribution statement. cash flow statements
Three. financial analysis index
Indicators reflecting financial profitability A. Payback period (PT) B. Investment profit rate C. Investment profit and tax rate D. Uncertainty analysis
Part III Appendix
I. Annex
1. List and resumes of major management teams. Description of technical terms
3. Corporate image design/publicity materials (logo design, brochures, publications, packaging instructions, etc.). )
Two. Timetable (QQRR.COM)
1. Market audience analysis (population distribution/quantity, etc. ) Table 2. Internet growth table 3. List of major equipment.
4. Internet market questionnaire. Forecast analysis table
6. Various financial statements and financial estimates.