1, intelligent
The new generation system generally adopts AI intelligent algorithm, which can effectively solve the problems of programmed creativity, intelligent automatic grouping, feature discovery and so on, and can recommend corresponding marketing strategies according to intelligent grouping. These are all done in the automated marketing platform.
2. Platformization
The characteristics of platformization are already available in the second generation. Why do we still emphasize the characteristics of platform in the third generation? The reason has something to do with Zotye. If you know a little about Taiwan Province's marketing, in fact, China Taiwan Province is not just a product, and the concept of China Taiwan Province is actually a very vague concept. The intermediate platform at least represents a method, a methodology of how enterprises control themselves and how to iterate agile, and then truly become digital enterprises. This means that for an enterprise, buying a standard product depends on an external team, which provides continuous support and services, and can no longer meet the needs of today's enterprises to realize digital transformation. Enterprises must build their own capabilities and digital capabilities. At the same time of self-construction, one thing that often happens is that there will be many sunk costs, which may be among them. The first is the informatization personnel within the enterprise. What you can see is only the demand that the enterprise itself can reflect. It may not see, and often it simply doesn't see the problems faced by other enterprises in this industry in the market.
3. Ecology
Ecology is actually a platform-based ability. The real content of ecologicalization is the integration of the capabilities of both parties. When we say Party A, we mean the enterprise itself. The enterprise itself directly contacts customers, and the information collected from customers belongs to the enterprise itself. Then, the second party often refers to JD.COM, Tencent, Tmall and other so-called second parties. It is in the middle of your business process, these partners, channels and platforms that have very important business dealings with you. We have a very big background today, which is data compliance.
4. Digital Marketing Hub
Omni-channel marketing ability has become the standard of intelligent marketing. The digital marketing hub of DM Hub is the hub of various marketing channels. With intelligence and automation, we can achieve the best experience of communicating with users.