Tisch
Exercise purpose: 1. Strengthen and consolidate theoretical knowledge, find problems and use what you have learned to analyze and solve problems.
2. Exercise your internship ability, social adaptability and self-management ability.
3, investigation and study, found the problem, determine the appropriate graduation design.
Internship content:
Do computer promotion in supermarkets and chain stores in Suning. First of all, computer is my major, and I still have certain advantages in promoting and introducing related computer knowledge. I will be interested in doing it!
Because it is only the beginning of contact, the work to be completed is to go to Suning Appliance City or supermarket for sales every day as needed. Our general process is like this: take two days as a unit, go to the designated place for training the day before going to work, then assign sales locations to everyone tomorrow, then work for two days, come back for training on the third day, hand in sales reports, then assign sales locations, and so on.
You will meet different people in the sales process, and they will treat you with various attitudes, which requires you to have strong adaptability. We should also do a good job in the relationship with colleagues and superiors, and we must do things automatically and consciously to get everyone's affirmation, so we have made many friends in the course of work, which can be described as fun!
But personally, I think the challenge for me is to remember the price of each model, the discounted price, if a model is 17 inch monitor, if it is replaced by 19 inch monitor, what the price difference should be, and also remember the inventory of each model. I think carrying these things is the most painful! Otherwise, we'll go to a small book dedicated to these things and check them one by one! How troublesome it is! The latest internship report of electrical appliance salesman
Practical experience and gains:
In just a few weeks of internship, I really grew up a lot. During my internship, I learned a lot, encountered some difficulties, and saw many problems in myself. Although I began to think that temporary promotion was not too difficult, I didn't realize my lack of ability and knowledge until I went to the scene or went into battle in person. During my internship, I broadened my horizons, increased my knowledge and realized the cruelty of social competition. What I want more is to accumulate all kinds of experience in my work and prepare for my future career.
However, during the internship, we also found some minor problems. For example, we always go to the head office for training, submit sales orders, and have to work hard to remember different prices and inventories. So I think there are some things that can be discussed. For example, we can design a fully integrated sales website, register members on the website, and then conduct video training online. Then there is all-round maintenance. No matter what price the customer asks, it can come out as long as it is searched, and the sales record can be refreshed at any time, and the sales volume and inventory can be easily known. Of course, this is only my immature idea, so I still hope to continue to learn and improve in the process of graduation design.
Internship is the end of college life and the beginning of social struggle. During this short internship, I deeply felt my own shortcomings and the gap between professional theoretical knowledge and practical application. In the future work and study, I will work harder, learn from each other's strengths, seek advice with an open mind, constantly improve myself and contribute my strength to society. No matter what position I am in the future, I will work hard, be responsible for myself and my work!
extreme
First, walk into Suning and feel the development culture of Tengfei Enterprise.
Suning Appliance was established on February 26th, 1990, from selling air-conditioning products to 3c (home appliances, computers, communications) home appliance chain retail enterprises. Under the leadership of Mr. Zhang, the chairman, he cut into real estate, hotels, golf and department stores and other related industries; With the joint efforts of all staff, a unique corporate culture has been formed. Today, the market value of Suning Appliance is 5083 1 100 million yuan, which is far from the retail industry and private enterprises in China. Through 20 years' efforts, the enterprise has nearly 1300 chain stores in more than 1000 cities in 27 provinces and cities, with more than 65438 employees.
At the same time, Suning Appliance is one of the "20 large commercial enterprise groups in China" cultivated by the Ministry of Commerce. At present, Suning Appliance's products include air conditioning, ice washing, color TV, audio and video, small household appliances, communications, computers and digital products, with nearly 1,000 brands and more than 200,000 specifications. At present, Suning takes chain store service as its cornerstone. Every time you enter a city above the prefecture level, Suning has a logistics distribution center, after-sales service center and customer service center to provide consumers with convenient and fast retail distribution services, comprehensive and professional electrical installation and maintenance services, and warm and thoughtful consultation and acceptance return visit services. Suning Appliance wholeheartedly provides consumers with full-time professional sunshine services.
Second, experience entity marketing, participate in enterprise management, and move from theory to practice (internship content)
1. Be familiar with the trading rules of shopping malls and make clear the commodity trading process. To enter a physical store, you must first make a rotation arrangement for yourself, from pre-sale to after-sale, from the store to the warehouse, and grasp all the work as a whole. In the process of each work, we should accurately grasp the marketing law and status quo, learn the relevant corporate culture in time, and attach importance to the relevant regulations of the government on enterprises; At the same time, strictly control commodity prices, constantly conduct market research, and systematically learn commodity knowledge repeatedly.
Of course, in the process of marketing, we should adhere to the principle of honesty and trustworthiness, master the precautions in all aspects of commodity trading, and be aware of the whole process of trading (such as different payment methods, different delivery methods, different trading modes, different government subsidy norms, etc.). In this series of standards, we should deal with them with a clear aim.
At the same time, all the known information will be fed back to the superior leaders in time and conveyed to other factory employees, so as to make the information open and transparent and pave the way for the normal and orderly development of the commodity trading process in the later period. In the process of transaction flow, we always adhere to the purpose of "conveying the truth quickly and showing service with a smile", so as to achieve comprehensive maintenance and management of customers in the later period and deal with emergencies in time. In the process of being familiar with the whole process, we strive to achieve any sales in one step, so that the procedural, structured and systematic business philosophy is more clear.
2. Grasp the development trend of the industry, conform to the trend of the times, keep up with the social rhythm, from theory to practice. In the arrival of responsibilities and obligations, we should learn to adapt to the social situation as soon as possible, recognize the social situation clearly, and let us feel the importance of work experience and ability through the vigorous training of store leaders and enterprise personnel. Therefore, the content of our internship also covers the changes in the ideological level. From the previous ignorance to the current practical work, we need constant innovation; In order to have more skillful adaptability, our knowledge of what enterprises should know and what they should know is also constantly strengthening; We also need to keep in mind product knowledge and national product-related laws and regulations.
In the era of rapid development, information, diversification and all-round talents have attracted much attention; In the stage of independent life, I began to work hard from theory to practice to get rid of the shackles of campus life; Therefore, it is also the extension and expansion of our internship content by our superiors to fulfill our campus life and let ourselves quickly integrate into social life and learn to live. Accurately grasp the development of new business, keep up with the pace of enterprise development and information innovation, be familiar with the development trend of the same industry (such as Gome), think as a whole in combination with its own development trend, and strive to carry out the work of sales module in an orderly manner.
Tisso
First, the purpose of internship
(A) combined with practice, deepen the theory
The purpose of this internship is to further cultivate their professional level, interpersonal skills, teamwork spirit and interpersonal skills. Through the combination of theory and practice, and the communication between individuals and society, especially the practical work ability of observing, analyzing and solving problems, I hope to improve my practical ability and comprehensive quality, and help me integrate into society more smoothly and put into work in the future.
(B) experience practice, improve literacy
Generally speaking, there is a big gap between the living environment of the school and the working environment of the society. The school mainly cultivates our learning ability and professional skills, while the society mainly cultivates the professional knowledge and professional ability of employees. To meet the requirements of social survival, we should not only strengthen theoretical knowledge in the classroom, but also personally contact the society to participate in work practice and guide classroom learning through the understanding of social work. Actually understand the basic quality requirements of employees in general companies, and cultivate our adaptability, organizational ability, coordination ability and working ability to analyze and solve practical problems.
Second, the internship content I do telemarketing in Dragon Hotel, and I am familiar with the business through training and personal practice. The company first let us know some basic rules and regulations and products of the company, and then gave us basic training, mainly focusing on how to communicate with customers by telephone and communication skills. The staff in charge of training first explained to us what telemarketing is and a series of skills needed for telemarketing.
Third, the internship harvest and experience:
In this short month, although my sales performance is not very good, I have gained a lot and felt deeply, mainly in the following aspects:
(A) improve skills and understand the essence
1. People can clearly understand that telemarketing is mainly conducted by telephone, not face to face, which is the difference between telemarketers and other salespeople. In contrast, he is a marketer, who mainly visits customers face to face to get orders.
2. The telemarketing process that people emphasize is actually the process of establishing trust relationship with customers by telephone. The foundation of any business depends on the mutual trust established by both parties. People often say that he only does business with people he knows, likes and trusts, so trust is the basis of telemarketing.
3. Finally, there is an important concept: customer demand. There are two kinds of customer needs: personal needs and business needs, which requires people to successfully complete sales on the phone, requiring telemarketers to grasp not only the customer's business needs, but also the customer's personal needs.
After that, the manager explained some basic information of the company and the general situation of the products to us. Including the advantages of the company and so on. Finally, he explained some main processes of telemarketing to us. After the training, the staff in charge of training asked us to do some drills to familiarize us with this process and answer the questions we encountered at any time. I also deeply understand the difference between work and school.
(B) self-motivation, full of passion
Through the continuous introduction and promotion of customers, I understand that this job requires a high degree of passion and perseverance. Telephone sales these days have improved my communication skills and tempered our eloquence.
During the one-month internship, I received many customers and accumulated my own sales experience and skills. Really realize that sales is actually a great art, and I also deeply understand the first principle that the sales industry must follow, that is, the customer is God, no matter how tricky and demanding the customer is, we must try our best to satisfy the customer.
After a period of telemarketing, I found myself having a small problem. For example, the efficiency of calling is not high, and I can't finish the goal of calling on time. Also, sometimes I call several times in a row, and the other party either refuses you. If you meet someone with a bad attitude, you may be rejected without saying a word. At that time, my mood will be very bad and my mood will be very low. Later, I came up with a solution to the problem. After every dozen phone calls, I stop to adjust my mood. If I am depressed, I will try my best to motivate myself and let myself continue to work with full enthusiasm.
(3) Adjust the mentality and be calm.
In the field of marketing business, especially in the field of sales promotion, many people expect to end their business by phone. Telemarketing has become an important sales method for them. In the process of telemarketing, I also marketed myself. To market yourself well, of course, it is inseparable from adjusting and shaping your good mentality. Among them, three aspects of mentality are more important, at least these three mentality can bring us blessings!
1. The first mentality: the mentality of integration. In other words, only when Qi Xin works together and helps each other can we develop together. If you step on me and I step on you, it will be even worse. For example, when I call, I always think: Never mind, if you don't buy my product, someone will. Then we are a telemarketer who can't sell anything. Why? Because we don't have a complete heart. Why not think of it this way: make sure he buys it. With my products, my customers will gain a lot of benefits. In fact, if he doesn't buy it, the loss will be too great, because the shopping mall is like a battlefield, and others have my customers. How big will the loss be? I must persuade him to buy it, and I won't stop until I get what I want. If he doesn't buy it, I'll find their supervisor, regardless of his wife or his mother-in-law. With this mentality, people can be infected to cooperate with you. This is the heart of integration.
2. The second mentality: a willing mentality. Through telemarketing, we will learn something that books can't: we can learn the ability to get along with people; Can learn interpersonal skills; You can learn how to be a popular person; You can learn the art and skills of speaking; You can learn the skills to overcome obstacles and win negotiations; You can learn how to dress up on the phone and sell your skills. What we have learned from telemarketing is not only useful in the company, but one day, when we are in this world, these skills of talking with people are still our foundation. So no matter how you calculate, you won't lose, you won't lose. Therefore, we must be willing.
3. The third mentality: practical mentality. Telemarketing business is not a kind of knowledge, but an experience occupation. How can I put it? Maybe you go to class to learn telemarketing, and the teacher will talk on the stage. Some people will think that everything is parrot-learned. I can say it when I go up, which is better than what he said. Why do you need to study? If we don't answer the phone, if we don't encounter several very hurt rejections, it is not easy for us to put down our airs and learn and practice these seemingly common sense things in primary schools. What is a major means that professionals should concentrate on practicing their skills until they are superior. This is also the spiritual essence of professional managers.
(4) make unremitting efforts and never stop learning.
Keep a good mood when making a phone call, so that even if the other party can't see you, it will be infected by you from a cheerful tone and leave an excellent impression on the other party. Because facial expressions will affect the change of voice, even on the phone, we should respond with the mentality of "the other person looks at me". Even if you can't see each other, treat them as people in front of you and pay attention to your posture as much as possible. Wen Ya's voice should be polite and expressed in earnest. Keep a proper distance between your mouth and the microphone, and control the volume appropriately to avoid being unclear and misunderstanding. Or because of the loud voice, people misunderstand it as domineering. Effective telephone communication Almost all calls made during office hours are related to work. Every phone call in the company is very important and should not be perfunctory. Even if the person you are looking for is not in, don't simply answer "he is not in", that is, hang up the phone. When answering the phone, you should also try to find out the reason to avoid making mistakes.
When the other party inquires about the telephone numbers of other units in this department, it should immediately verify and inform them, and can't say that they don't know. We must first confirm the identity of the other party and understand the purpose of the other party's call. If you can't handle it yourself, you should also carefully record it and gently explore the purpose of the other party's call, so as not to delay things and win the favor of the other party. Patiently listen to each other's questions; When expressing opinions, let him speak freely and don't interrupt unless absolutely necessary. During this period, you can ask questions and discuss each other's needs and problems. Paying attention to listening and understanding, having empathy and establishing affinity are the keys to effective telephone communication. Politeness before hanging up When you want to end a telephone conversation, it should generally be put forward by the caller and then politely say goodbye to the other party. There should be a clear conclusion, say "thank you" and "goodbye", and then hang up the phone gently. Don't hang up after you finish.
(5) Summarize the shortcomings and recognize the direction.
Through this internship, I have a further understanding of the company's operation and business, and accumulated some experience, which laid the foundation for future work. At the same time, I am aware of my own shortcomings, such as my poor English and my working ability needs to be improved. I also truly feel that only by combining theory with practice can we play its due role and better guide practice. Raise the method in practice to the height of theory. The things in the book are widely used and cannot be copied directly. In the face of the reality of specific enterprises, we need to be flexible and carry out sales work in a targeted manner. As far as the depth and breadth of my current knowledge are concerned, it is far from enough to do this. Some jobs look simple, but they are a little scheming, but they are not so easy to do.
(6) lay a solid foundation and strive for professionalism.
Passion and patience, like fire and ice, seem completely different, but they can collide with the most beautiful sparks. At school, my teacher told me that no matter what you want to do, passion and patience are essential. In the ever-changing world, you need to have the passion of discovery and creation, and your patience will be used to constantly learn new knowledge and improve your professional level. The teacher once told us that no matter which internship position we are in, we should be serious and responsible and have basic professionalism, because being serious and responsible is the basic condition for doing everything well, and basic professionalism is the prerequisite for doing a good job.
(7) strengthen confidence and constantly improve.
Just over a month's internship has really made me grow a lot. During my internship, I learned a lot, encountered some difficulties, and saw many problems in myself. During my internship, I broadened my career, increased my knowledge and experienced the cruelty of social competition. Internship is the end of college life and the beginning of social work. During this short internship, I deeply felt my own shortcomings and the gap between professional theoretical knowledge and practical application. In the future work and study, I will work harder, learn from each other's strengths, seek advice with an open mind, constantly improve myself and contribute my strength to society. No matter what position you are in, you should work hard, be responsible for yourself and your work!
Fourth, the gap between theory and practice.
At school, through the teaching and infiltration of teachers, I initially learned that the sales industry has great development potential. But in school, we only listen to the teacher unilaterally, and there is no substantive practice. Through studying in school and practicing in this society, I understand that there is a certain gap between theory and practice. Although the content of practice needs to be based on a lot of theoretical knowledge, the theoretical knowledge learned in school is universal, abstract and one-sided, and can not fully reflect all kinds of knowledge and skills needed for sales.
Verb (abbreviation of verb) suggestion
(1) More practical links are added in each subject, and some simulation classes are added to strengthen students' practical ability in all aspects. Let students' theoretical knowledge and practice be improved.
(2) The school should be serious and responsible to the students and do a good job in the graduation of every graduate.
(3) After the important notice of the school arrives at the department, it should be notified to the instructor and students as soon as possible, so as not to cause more intense discussion among students and affect the efficiency of class.