First, the purpose of the truck house
The information platform of Truck House has wonderful content and novel original articles. Take the lead in providing current truck information at home and abroad for truck users and truck enthusiasts, provide a more effective communication bridge for truck manufacturers and truck users, and let truck manufacturers better understand the needs of truck users.
Second, the truck room column
1, truck news
Truck news has become one of the main modules of the website since its establishment. In recent years, through the continuous improvement of the company, the news level of the website has also been improved year by year, and it has become the reprinting media of major media-related websites.
Truck news has at least five updates every day for cardholders to read. At the same time, news simulcast is also the first time in the industry, which leads card friends to pay attention to market dynamics at all times. The editorial department is mainly responsible for the collection and release of news. The news of the truck house is not only accurate, but also has a prominent feature that it will be accompanied by a series of related clear pictures while broadcasting the facts, which is especially suitable for card friends to enjoy.
2. Market shopping guide
This module is mainly aimed at the phenomenon that card friends are "difficult to buy a car, unprofessional", involving a series of problems such as dealer quotation, car model and car performance. It provides a platform for card friends and media from all walks of life to enjoy cars, so that dealers can understand the needs of consumers through market shopping guides, and at the same time meet the needs of card friends for trucks and lead the fashion trend. In the "Market Guide" module, it is divided into five parts. They are "price reduction promotion", "comparison shopping guide", "car selection experience", "real shooting show" and "new car review".
3. Test drive evaluation
This column is mainly divided into two parts-technical analysis and test drive. In the technical analysis section, there will be a series of articles about "the old cow said the car" to teach netizens how to better maintain their cars. The main form of the module is original articles, and a series of emergency measures and tire first aid on the way to card friends are analyzed technically.
Test drive, show first-hand test drive information to netizens and major media, involving many well-known brands such as Toyota and Ford. At the same time, there are small series of ready-made live broadcasts and personal interviews during the test drive, so that card friends can also drive like themselves.
4. Truck Forum
Truck House Forum includes 265,438+0 truck discussion forum and 65,438+046 truck brand club (the first stage), with daily visits exceeding 654.38+0 million, numerous real users and extremely popular forum, posting 65,438+0,000 posts every day, and the number of online users is basically stable at 20,000. By 20 13, there were 220,000 registered users with valid information: owners, drivers, fleet users, personnel of logistics enterprises, personnel of vehicle and parts enterprises, and personnel of truck dealers/service stations, among which150,000 users registered their real contact information and vehicle information. It is a forum with concentrated users in the same industry, great visits and updates, and an important communication platform for truck drivers to buy cars and cars.