Eight Benefits of News Marketing to Enterprise Marketing and Brand Marketing

The so-called selling products is not as good as selling yourself, selling yourself is not as good as selling companies, selling stories is not as good as selling dreams, selling dreams is not as good as selling culture, and selling culture is not as good as selling news. Chen Fei, a special researcher of Chinese Academy of Management Sciences, chairman of Tianxin Group, founder and president of Tianxin College, believes that news marketing is to plant grass, flowers and trees for enterprise marketing and brand marketing. Chen Fei, Dean of Tianxin College, called it news marketing, which means that enterprises use newsworthy events or plan and organize various activities in a planned way to attract the attention and interest of the media and the public, so as to improve social visibility, shape a good image of enterprises and ultimately promote premium sales of products or services. News marketing has the following eight benefits to enterprise marketing and brand marketing. 1, the reading rate of news marketing is high. When this advertisement is everywhere, how much can really attract users' attention? Most advertisements are just a waste of money and have no substantive effect. Too many advertisements make customers feel tired. Most advertisements will only cause users' resistance and disgust. Therefore, the effect of advertising is gradually declining, but due to the misunderstanding of advertisers, the price of advertising is still gradually increasing, so traditional advertising has become increasingly uncompetitive. People have different attitudes towards news. Getting news is an indispensable part of people's daily life. If the marketing information is skillfully integrated into the news, it will not cause users' resentment. This is news marketing, which will improve the reading rate of customers and achieve better promotion effect. Chen Fei, Dean of Tianxin College, 2. News marketing improves the credibility of content. Nowadays, many advertisements are so exaggerated that users can't believe it, and even have begun to boycott advertisements. Relatively speaking, the credibility of news is stronger than that of advertising, because news is generally released by formal media and needs to be reviewed before it is released. However, because advertisers pay, the media often don't carefully examine the content of advertisements, so compared with traditional advertisements, customers are more willing to believe the content in the news, especially the news content released by authoritative media. 3. News marketing can improve the depth of content. In the era of fast-paced life, no one likes to read long words. People spend less and less time watching advertisements, which leads many advertisers to shorten and reduce the publicity information in advertisements as much as possible. When the amount of information decreases, the meaning of expression will inevitably weaken, users may not understand the connotation, and the natural marketing effect is not very good. However, people are generally patient when reading news, which is beneficial for enterprises to express their information more fully. Long news will arouse the audience's thinking, deepen the audience's impression of corporate propaganda information, and achieve a high conversion rate. Chen Fei, Dean of Tianxin College, 4. News marketing is long-term. All kinds of online advertisements have time limits. Whether it's an advertisement in baidu promotion or an alliance advertisement, as long as the user clicks, the money will be spent. On the other hand, news is usually kept for a long time after it is published on the website. Even after a long time, your news is not displayed on the home page or channel page, and this news may still be searched by customers through various search engines. Only in the long run, news has a high cost performance. 5. News marketing can better optimize search engines. Search engine algorithms are constantly changing. It is difficult for a website to stay on the homepage of Baidu all the time, especially in those industries with fierce competition, and it is necessary to constantly update the website optimization strategy. Because your marketing news information is published to major news portals, and these news portals themselves are considered very important by search engines, important content will naturally get a good ranking, and at the same time, it will also improve the coverage of corporate information on search engines. You should know that if the coverage of the enterprise increases, the coverage of your competitors will also decrease accordingly, and the gap is still very large. Higher search engine coverage will lead to more business opportunities. Chen Fei, Dean of Tianxin College, 6. News marketing contributes a lot to the promotion of brand value. We often see that many companies will set aside places for media coverage on their websites or brochures. Everyone knows that media reports are a good thing, especially authoritative media reports, which can effectively distinguish enterprises from scammers. If a company is often reported by authoritative portals such as Sohu, Sina, Netease and Tencent, customers' recognition of the brand will be higher. 7. News marketing is easy to spread twice. The content of general news portals will be considered to be of high quality. News content on big websites is reprinted by many small websites every day, some of which are manual and some are automatic. Therefore, if an enterprise's news logs into a big portal, it is likely to be reprinted to dozens or even more small websites and browsed by more people, which is also of great help to improve the coverage of enterprise information by search engines. 8. News marketing is not only planting grass, but also planting flowers. News marketing is to plant grass and trees for the brand. In the digital age, the way we get information is constantly shifting from PC to mobile. If you want to build a brand, you must learn to plant grass and learn to stimulate customers' attention, voice and interest. If you want to grow when others are planting grass, you must go beyond planting grass. When you plant a certain amount of grass, you should cultivate the ability to plant trees. Others plant grass, and I plant grass, flowers and trees. News marketing can penetrate the feelings, culture and values of enterprises into the land like roots, and then spread the flowers and trees, quickly occupying customers' cognitive minds and becoming their first choice for consumption. President Chen Fei and his party were invited to visit Tongjiang, Sichuan. Government leaders such as Deputy Director of the Standing Committee of Bazhong Municipal People's Congress, Secretary of Tongjiang County Committee of Zhongjiang County and Director of China Merchants Bureau of Tongjiang County personally received President Chen Fei and his party and accompanied President Chen Fei. Members of the expert group who visited, inspected and investigated: internet society of china, executive director of Xinhuanet's entrepreneurial innovation tutor, and joint executive director of "Tracing Back to China" industrial ecosystem. Mr. Lu Jun, founder and chairman of China 5G short video live broadcast industry alliance, Mr. Lin Bingsheng, chairman of Yonghe Capital Group, founder of Yonghe Soymilk, executive director of the All-China Federation of Industry and Commerce, Mr. Kang Baola, special tutor of Chaos University, and Mr. Zhang Jianglin, secret director,