A product manual is a kind of book, manual or pamphlet made by an enterprise to display its products. It can include various elements to convey information about the company and products to potential customers and stakeholders.
The product manual usually includes the following contents:
Product introduction
Product introduction should be the most important part of the manual. In this part, it is necessary to introduce the functions, advantages, performance and scope of application of the company's products (or series) in detail. Detailed drawings can be attached.
company profile
After the product introduction, you can add the company background and history introduction. We can describe the process of brand "process establishment" from the start of business to the present events, so that readers can understand the operating concept and corporate culture of the building in the medium and long term, and naturally associate it with the established professional technology and rich experience of this product.
Solution description
This part can explain the effectiveness of products in the current market and target industries and the diversified governance methods that can be adapted. High flexibility and comprehensiveness will make the purchase intention trend more in line with the needs of specific users.
Detailed description of the user case
Add some information about the products or services used by micro users. You can also explain in the product manual that other cooperative brands are using these products to achieve their own exclusive goals through the field and scale, so that readers can have a more specific understanding of the coverage and intensity of the enterprise's centralized experience.
Maintenance and technical support services
The performance is to solve problems related to the production, operation and service process, such as maintenance, maintenance inspection and thoughtful quality use precautions. An excellent product will certainly provide good customer service, which may involve a series of detailed introductions such as installation guide and after-sales maintenance plan.
Copyright statement or commitment
When you want to prevent buyers from falling into a vicious competitive environment because of copying fake goods, you have to take measures, which can be embodied in establishing a general goodwill dealer to implement zero-tolerance law enforcement on our products and quickly proposing a compensation scheme based on tort liability, which not only ensures the normal operation of the market and the brand itself, but also enhances consumers' purchasing confidence.
Production planning and special information expression
Every design engineer's personal opinion will lead to differences in readability and attractiveness of the cover, inner page or appearance. We can maintain the accuracy of standardization and arrangement from the point of view of the requirements of business standard book, and achieve the minimum misunderstanding. Special information should also be what you want to know before guiding users. Set your good word-of-mouth marketing opportunity through the manual.
To sum up, the product manual is very important for an enterprise. These contents can help customers fully understand the company and its products, and then enhance consumers' willingness to buy and succeed in a broader market.
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