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In the future, South China will also be the main position of Costco.
Half a month ago, the news that "Costco Xinghe headquarters project will land in Shenzhen Longhua" spread like wildfire in Shenzhen business circle.
Now, the news is confirmed
On August 30th, Shenzhen Municipal Government and Kaikouke International Company formally signed a cooperation agreement on headquarters economic development in the Civic Center, and the two sides cooperated on setting up Kaikouke's South China headquarters and opening warehouse member stores.
At the same time, Xinghe Group and the market opening party formally signed the "Framework Agreement on Cooperation and Development of Shenzhen Longhua Project", which means that the high-profile Longhua market opening party Xinghe project will officially enter the landing stage.
It is reported that Ai Xuefeng, vice mayor of Shenzhen, attended the signing ceremony. You Na, Deputy Secretary-General of the Municipal Government, signed a contract with the representative of Kaikeke International Company. Leaders of the Municipal Development and Reform Commission, Planning and Natural Resources Bureau, Bureau of Industry and Information Technology, Bureau of Commerce, Longhua District Government and representatives of Xinghe Holding Group attended the ceremony.
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Costco South China Head Office VS Sam Member Store China Head Office
It is understood that Costco Xinghe Headquarters Project is located in the west of New District Avenue, north of Renmin Road, south of Zhuoyue Queen Road, and near Longhua Hongshan area. This location is about 4.2km away from Longhua Store, a member store in Sam.
Longhua Sam Member Store, the third store opened by Sam in Shenzhen, is located in Zone E, Tiandi, a side of Longhua New City, and opened on July 26th, 20th17th, with a total area of about 20,000m2. Costco and Sam Longhua store projects are very close, which is bound to form a "positive" situation.
At the same time, as Costco will set up its South China headquarters in Shenzhen, this means that South China will also be the main position of Costco in the future.
South China, especially Shenzhen, has always been the headquarters of Sam. Costco's intrusion into the competitor's "lair" is no small pressure and challenge. After all, Sam member stores have been in China for a long time, with high market acceptance and huge habitual consumer groups.
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The second cooperation between Costco and Xinghe Group
Entering the deep-water market of Shenzhen, Costco will have an advantage in choosing familiar partners.
According to public information, as early as three years ago, Costco reached a cooperation intention with Xinghe Group. 2065438+On May 8, 2008, China Investment Co., Ltd. (Costco) said that Costco would set up an investment headquarters in China District in Cambridge, Pudong, and jointly build a retail flagship store of member clubs with its partner Xinghe Holding Group.
On February 18, 2020, Xinghe Group announced that its subsidiary Shanghai He Yu Industrial Co., Ltd. and Pudong Storage Development Co., Ltd., a wholly-owned company of Costco, the world's retail giant, jointly won the F0 1-F06 plot in the east of Kangqiao Industrial Zone in Pudong New Area, Shanghai for about 890 million yuan, including the second cost of China.
Now, after China Investment Headquarters, Costco South China Headquarters will also join hands with Xinghe Group.
In the Shenzhen market, Xinghe Group is obviously a well-known "local snake", which can help Costco a lot in terms of land resources and other aspects. Obviously, when Costco decided to enter the Shenzhen market, the core of Sam's member store, it was the best choice to choose an old friend like Xinghe to cooperate.
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Within a year of entering the mainland, Costco accelerated the announcement of new stores.
Costco (Shoppers) is the largest membership chain store in America. It is called "Wal-Mart's only rival" because of its low price, streamlined products and membership-based core business model.
Its first store in Chinese mainland opened in Minhang District on August 27th, 20th19th. On the first day of opening, due to the traffic jam in the store, the opening customer store announced that it would be closed that afternoon, and the card opening for 200,000 members was completed in the month of opening the store.
It is worth mentioning that Costco has announced the plans of Shanghai No.2 Store, Hangzhou and Suzhou in just 65,438+0 years after entering Chinese mainland.
However, Sam member store opened its first store in China from 1996, and entered the China market for 24 years. There are only five stores in South China, including three in Shenzhen, one in Guangzhou/KLOC-0 and one in Zhuhai/KLOC-0. Huizhou store will open on 202 1.
Previously, the top management of Sam member stores once said, "High-end member stores need a incubation period in the China market, and the location is very critical. Take Shenzhen Longhua Store as an example. It took five years from preparation to opening. The area of the store, the height of the inner layer of the store and the conditions of the business circle must strictly meet the standards and requirements of Sam. In the United States, it may take 2-3 years to find a suitable place and build it. But in China, it takes longer. "
Compared with the "caution" of old rivals, Costco's location decision is very individual.
Judging from the three planned new stores announced at present, Costco Hangzhou Store is located in the second phase of Hu Xiang Financial Town, Xiaoshan, Hangzhou (Meishan Road and Xiangyun Road). Xiaoshan, Hangzhou is a holiday scenic spot far away from Hangzhou, and there are no dense residential areas around it. Costco Shanghai No.2 Store is located in the east of Kangqiao Industrial Zone in Pudong, not far from Shanghai Disneyland. Suzhou Store is a planned plot near Intercity Road in Suzhou High-tech Zone.
Compared with Sam member stores' cautious habit of opening stores and the speed of Costco, they may get pre-emptive layout opportunities in some blank markets in South China.