1. Brand Positioning and Product Series: Boyang Home Textiles is a pioneer in the home textile industry in China, positioning itself as an "excellent brand operator" and an "excellent investor", with several well-known brands under its banner. Boyang home textile products decorate home life with all-round products, and win the favor of many professionals and consumers with its unique design charm, warm and comfortable natural style and elegant product quality. The products cover more than 300 varieties in ten series, such as bedspreads, quilts, pillow cores, single-piece combinations, cushions, children's products, summer products, mattress sofas, kitchens and bathrooms, blankets, etc. Mercury Home Textiles is one of the earliest large-scale home textile enterprises in China to set foot in home textiles and form a leading brand, focusing on the home textile industry. Its products cover more than 300 varieties in ten series, such as bedspreads, quilts, pillow cores, single-piece combinations, cushions, children's products, summer products, mattresses, sofas, kitchens and bathrooms, blankets, etc. Mercury Home Textiles has always been close to the real consumption needs of consumers with the product development principle of "no one has me, no one has me".
2. Brand honor and market performance: Boyang Home Textiles is the first home textile brand certified by china enterprise confederation, and has successively won a series of honors such as Zhejiang famous trademark, Shanghai famous trademark, national inspection-free product, China famous trademark and China 500 most valuable brand. Boyang Home Textiles has more than 2,000 specialty stores and more than 3,000 sales outlets in China. Mercury Home Textiles is an important founder of China's modern home textile industry, which owns two famous home textile brands, Mercury and Bliss. The company has more than 2,000 specialty stores and counters in shopping malls all over the country, and it is growing rapidly at the rate of 300-500 new stores every year. Mercury Home Textiles has successfully maintained its brand influence in the fierce market competition, providing favorable conditions for further consolidating its market share.
3. Product characteristics and consumer evaluation: Boyang Home Textiles products decorate home life with all-round products, and have won the favor of many professionals and consumers with its unique design charm, warm and comfortable natural style and elegant product quality. Boyang home textiles products involve bedrooms, tableware, bathrooms, living rooms, all kinds of gifts and decorations, including but not limited to business, Chinese style, portable travel and other styles. With the brand concept of "scientifically guarding sleep", Mercury Home Textiles leads the industry to launch four innovative bedding products: A-house integrated quilt, hyaluronic acid silk quilt, silk duvet and grain fiber quilt. The product quality of Mercury Home Textiles has always been one of the focuses of consumers. They pay attention to detail and pursue quality. By selecting high-quality raw materials, strict production technology and multiple quality inspection system, we ensure that every product meets high quality standards.
4. Brand service: Boyang Home Textiles always takes "customer first" as its purpose in the sales process, and meets customer needs with professional and enthusiastic service attitude. Boyang Home Textiles provides customers with one-stop services, including product consultation, purchase, distribution, after-sales and other links, providing customers with a full range of quality service experience. Mercury Home Textiles always takes "customer first" as its purpose in the sales process, and meets customer needs with professional and enthusiastic service attitude. Mercury Home Textiles provides customers with one-stop services, including product consultation, purchase, distribution, after-sales and other links, providing customers with a full range of quality service experience.