However, no matter how dazzling the color is, it is hard to hide the pain point of Liu Mengjie's failure. Recently, Emma Technology Group Co., Ltd. (hereinafter referred to as Emma Technology) submitted a prospectus, which revealed many slots in product quality and performance growth behind the company's advertising bombing of the brand.
By the end of 20 17, the company has more than 900 dealers/kloc-0, which has a high market share in the electric bicycle industry and has become a leading enterprise in the electric bicycle industry. For many years, it has become the first brand in China's brand power index (C-BPI) electric vehicle industry issued by the Science and Technology Department of the Ministry of Industry and Information Technology, and won the first place in the category of electric vehicles in the consumer satisfaction survey for four consecutive years.
Emma Technology is the only enterprise in the industry that has been selected into the national brand plan of CCTV for two consecutive years. On May 28th this year, Emma won the title of "the first batch of electric bicycle manufacturers meeting the new national standard".
In the prospectus, the company is full of self-praise. Under the aura of honor, Emma Technology seems to be the leader in the electric vehicle industry and is struggling to represent "national honor". In fact, only three months back, Emma's products are still synonymous with "unqualified".
Around "3. 15" this year, the industrial and commercial and market supervision departments in many places issued spot check reports on electric vehicles. On October 20 17, Liu Mengjie Company was notified as unqualified products by the State Administration of Markets, Nanjing, Changchun, Ningxia, Beijing and Zhumadian. It covers Emma brands TDT530Z, TDT20 19Z, TDW 1020Z MINI, TDT6 12Z, TDR31/Z, TDR320Z and other electric bicycles.
The main items of unqualified product models are the maximum speed, vehicle mass (weight), pedaling ability, undervoltage, overcurrent protection function, power consumption per 100 kilometers, reflector and horn device.
According to the previous "General Technical Conditions for Electric Bicycles", electric bicycles need to meet a number of hard indicators, such as the maximum speed should not exceed 20km/h, the mass of the whole vehicle should not exceed 40kg, the rated continuous output power of the motor should not exceed 240W, and the nominal voltage of the battery should not exceed 48V. Liu Mengjie Company has been listed many times because it doesn't meet the standard.
It is worth noting that despite repeated exposure and punishment, Emma Technology did not make any disclosure in the prospectus.
Content source: Netease News