How about opening a catering business in a small county?

How to earn hundreds of thousands of dollars a year in small towns and big towns? Recently, big brands in the catering industry have infiltrated third-and fourth-tier cities and started to lay out county towns. Now the county seat is no longer a market reserved for middle-aged and elderly people ten years ago. Many young people gave up their first-tier cities to work hard and returned to county towns and villages. One is to be able to accompany my family, and at the same time there is no pressure to survive in a big city. So this is where big brands value their spending power. Want to open a shop in the county to make money, in fact, as long as you do the following, it should be no problem to earn hundreds of thousands a year.

The first is to paste successful cases. As we all know, second-tier cities can make the first pot of gold by taking a fancy to first-tier cities, good projects and good business in first-tier cities. However, you should pay attention to your diet. There are many online celebrity products. Don't touch this kind of online celebrity product. Many of them are to join or teach technology to create the illusion of popularity. This requires all our catering bosses to have a pair of critical eyes and be able to identify whether this project can be done.

Second, after opening a big store in a small city and choosing a copy project, you need to start site selection. People with basic products try to choose bigger stores. Because the store rent pressure and labor cost in the county are not as high as those in big cities, customers pay more attention to experience, and the decoration design must be decent. Customers in the county pay more attention to experience and the pace of life will be slower, so the experience must be better. As long as you give customers enough face, customers may continue to buy again.

Third, you must build the first brand in the county. If your taste has no leadership in the county, then you have to work hard on brand building. Because the county population is relatively fixed, to put it bluntly, they are all your repeat customers, occupying customers' minds, being the first and striving to be the only one! Create the brand image of the county, and make your own unique category or product the first. For example, if you sell barbecue, but customers want to eat your roasted wings, they will immediately think of your store ~

Fourth, propaganda should not be high. The catering and publicity in first-tier cities are all online scanning codes. We can't do this. We must be grounded. Customers who dare not do it dare not enter the store and are embarrassed to spend. Publicity, opening banners and popular festival performances, the more grounded, the better, affordable and upscale, are our positioning goals.

County entrepreneurship is not as competitive as our big cities, and it will greatly reduce your risk of trial and error. Many catering brands have developed from small cities to big brands. Don't feel that you have to go to big cities to make money. Make good use of the above four points, I believe you can also open a profitable restaurant.