Hai family and family belong to the same group, but their status is different.
Haijia also specializes in men's wear, and like Shi Jia, it belongs to this group. Blue Ocean Group is the product of diversified development of Blue Ocean Group enterprises. The product positioning of Blue Ocean Group is lower than that of Blue Ocean Group. The reason why Blue Ocean Group founded Blue Ocean Group is mainly aimed at petty bourgeoisie male consumers who pursue cost performance.
Extended data
The reasons for the competition between Blue House and Yihai House are as follows:
1. It is the practice of many enterprises to create a competitor internally. For example, Tencent developed WeChat, and finally won the competition with QQ by Tencent itself. Hewlett-Packard is a leading enterprise in the early stage of laser inkjet printing. Later, after the inkjet printing technology came out, HP didn't know whether this inkjet technology was a subversive innovation, but it didn't need to suffocate, so it set up a brand-new department to make inkjet printers and launched two printers at the same time. You don't need to work together, enjoy resources, or even compete with each other in the market. In the end, inkjet won, laser lost and HP won.
Haijia's biggest advantage is low price, but the quality is not bad, and it has its own consumer groups. Although the grade of the Blue House is slightly higher, it is not much higher, so the consumer groups of the two companies partially overlap, leading to the opening of the business together.
Haijia usually opens on the second floor of a mansion. Remember that the focus is on the second floor. As we all know, the flow of people on the second floor of the business is lower than that on the first floor, so the rent will definitely be reduced accordingly, which gives Haijia a price advantage. At the same time, putting Haijia on the second floor of a mansion can make up for the lack of passenger flow on the second floor, because many people will visit the second floor after visiting the first floor.
4. Competing with each other is only a side effect behind the implementation of this strategy, which is insignificant under the benefits brought by the grand strategy.