Picture article
? 1. Try to keep the picture unified. The unity here includes the style, color and scene of the picture. If the scene of the picture is not uniform, it will give people a very unprofessional feeling. Suppose you make a team introduction on the slide, then put personal photos of the team members, and pay attention to the eyes.
2. Choose high-definition pictures without coding and watermarking.
Blurred pictures are easy to drive people crazy, and too low pixels will make the whole slide feel inferior, and others are unwilling to continue watching it.
Downloading high-definition photos will make you look much better.
When making slides, watermarks and logo in pictures are ugly and need to be treated to some extent.
Colored articles
1. A large color area will reduce saturation.
Too high color saturation is easy to cause visual fatigue, which is not conducive to transmitting good visual effects. We can appropriately reduce the color saturation of the color to make the color more refreshing and comfortable.
The color saturation of color blocks in Zhong Jian area is too high, so it can be reduced appropriately to make it more layered. 2. It is recommended not to use pure white background directly, which will be very dazzling.
The contrast of black characters on white background is the largest. In order to avoid the picture being too thin, we can do gray processing properly, or choose color tendency according to the pictures in the picture to make the picture more textured. Adding a glow effect to the material in some scenes can also improve the texture.
Text text
1. Try to use gray fonts instead of pure black.
2. Heading paragraphs usually use 1.0 times spacing, and body paragraphs usually use 1.2- 1.5 times spacing.
The title font is relatively large, so you can use normal spacing. However, the font of the text is small, and it needs a large spacing to make people see it clearly. In addition, the larger spacing can make the text have a certain sense of breathing, which is in contrast with the title.
3. The font size of the title is usually 0.5 times that of 65438+ text.
Typesetting article
1. The length of the text paragraph should not exceed 1/2 or be shorter than 1/3 of the page.
The habit of reading words now is from left to right. Sentences that are too long will make it difficult for people to see at a glance, and they need to constantly move their eyes horizontally. However, if the length of a paragraph is too short, it will make people feel that the sentence is thick and depressing. Therefore, in graphic typesetting, the relationship between paragraphs, pictures, shapes and other elements should be properly handled, and it should not exceed the page 1/2 or be shorter than 1/3.
2. Pay attention to the size of element spacing and the consistency of element margins when typesetting.
When observing the textured slides, we will feel that the whole page is very uniform, because there are invisible lines to guide our eyes to aim.
When we draw pages with different layouts, it appears as follows: the distance between two sides is a, and the distance between tables is b.
Using the layout design principles just now, we can make simple but not simple works, and the layout of each element is just right.
Design article
1. When the page is monotonous, you can add wireframes and rectangles to increase the sense of hierarchy.
Sometimes if one page of the slide is missing, the picture will be monotonous, and the gap between the subject and the visual focus will be large, which will easily lead to a top-heavy feeling. We can clearly see that the left side is empty.
At this time, you can add a wireframe to expand the layout area and enhance the contrast.
2. Break through the border and bring surprises.
Sometimes our thinking is limited by some rules and regulations, and the PPT we make lacks certain vitality. At this time, we might as well boldly break through the shackles, but it will bring different visual effects.
3. Leave blank appropriately to make the page more interesting.
Keeping a certain distance between elements will be more exquisite and calm. The following pictures are typeset, leaving some blanks will make people look more comfortable than leaving no blanks.
4. Appropriate shadows can add a lot to the page.
In a page layout with a solid background, individual elements will appear monotonous, and adding some shadows appropriately can make the elements more stereoscopic.