The main task of the customer department is to develop customers and keep in touch with other departments of the company. The customer department is a full-time department that directly contacts with customers, and is responsible for contacting customers and coordinating the relationship between advertisers and advertising companies. When an advertising company contacts customers, the customer department first makes initial contact and extracts necessary information from advertisers, such as product knowledge, market situation, advertising budget, market plan, etc. After sorting out these materials, the customer department, together with other relevant departments, will study these materials, formulate a preliminary advertising plan and work schedule, which will be implemented by each department. In the process of advertising activities, the customer department is also responsible for contact with advertisers and information feedback, and reports the relevant market research results and the progress of advertising activities. At the same time, it is also responsible for supervising the design, production and execution of advertisements on behalf of customers. Therefore, the customer department of the advertising company plays a dual role in function, representing the overall interests of the advertising company externally and the interests of advertisers internally. In addition, in advertising companies, the customer department should also undertake the company's public relations work (there is no public relations department).
The staffing and responsibilities of the customer department are designed to accomplish the above tasks. The responsibilities of the customer department are divided into:
1. Minister
Be fully responsible for the administration, business management and customer service management of the customer department. Take power, be directly responsible to the general manager or deputy general manager, and report the work; Next, check the work of the business group supervisor or business supervisor; And be responsible for keeping in touch with more important customers or negotiating and introducing them. Responsible for selecting, appointing and evaluating customer service personnel.
2. Business supervisor or business supervisor
Be fully responsible for the business and daily administrative work of the business group or business group. Be responsible and report to the department director; Check the work of the account director by the way. It is also responsible for keeping in touch with the decision makers, marketing directors or marketing managers of superior and status customer enterprises, and for the development and investigation of new business and the development of existing business.
3. Account Director
Report to department head or business director. Responsible for carrying out business activities according to the advertising plan and budget of the customers represented, and striving for profits for the company. Participate in the formulation of customer's marketing policies, formulate advertising objectives and strategies, and be responsible for briefly explaining the creative intention of advertisements to customers, introducing the first draft of creation and reporting the progress of work. In addition, it is also involved in developing new business.
4. Account Manager
Responsible for drafting some documents, introducing the first draft of advertisements to superiors or customers, and responsible for business negotiation and contact with smaller customers.
5. Salesman
Responsible for business contact with customers, send manuscripts for review and confirmation, and review the samples made. When attending customer meetings, be responsible for meeting minutes and submit them. Generally speaking, there is no decision-making power, and the work is carried out under the guidance of other personnel. Familiar with advertising production and media is required.
6. Operations Coordinator
Mainly responsible for coordinating the progress of advertising work and keeping in touch with creators and producers. Supervise and check the connection and completion of each work link to ensure that the work flow is completed according to the advertising plan. Responsible for maintaining daily contact with customers and acting as a secretary. Have the right to rearrange the work directly when necessary.