Low cost:
Under the mode of Internet finance, both the fund supply and demand sides can complete information screening, matching, pricing and trading by themselves through the network platform, without traditional intermediary, transaction cost and monopoly profit. On the one hand, financial institutions can avoid the capital investment and operating costs of opening business outlets; On the other hand, consumers can quickly find their own financial products on an open and transparent platform, which weakens the degree of information asymmetry and saves time and effort.
High efficiency:
Internet finance business is mainly handled by computers, and the operation process is completely standardized. Customers don't need to queue up, so the business process is faster and the user experience is better. For example, Ali Xiaoyu relies on the credit database accumulated by e-commerce. After data mining and analysis, the risk analysis and credit investigation model are introduced. It takes only a few seconds for merchants to apply for and issue loans, and they can complete 10000 loans every day, becoming a real "credit factory".
Wide coverage:
Under the Internet financial mode, customers can break through the time and geographical restrictions and find the financial resources they need on the Internet, so that financial services are more direct and the customer base is wider. In addition, the customers of Internet finance are mainly small and micro enterprises, covering some blind spots of financial services in the traditional financial industry, which is conducive to improving the efficiency of resource allocation and promoting the development of the real economy.
Rapid development:
Relying on the development of big data and e-commerce, Internet finance has grown rapidly. Taking Yu 'ebao as an example, Yu 'ebao went online 18 days, and the cumulative number of users reached more than 2.5 million, and the accumulated transferred funds reached 6.6 billion yuan. It is reported that the scale of Yu 'ebao is 50 billion yuan, which is the largest in Public Offering of Fund.
Weak management:
First, risk control is weak. Internet finance is not connected to the credit information system of the People's Bank of China, and there is no credit information sharing mechanism. There is no risk control, compliance and collection mechanism similar to that of banks, which is prone to various risk problems. P2P online lending platforms such as Zhongdai.com and NetWin.com have declared bankruptcy or stopped serving. Second, the supervision is weak. Internet finance is in its infancy in China, with no regulatory and legal constraints, lack of access threshold and industry norms, and the whole industry faces many policy and legal risks.
High risk:
First, the credit risk is high. At present, China's credit system is not perfect, and the relevant laws of Internet finance also need to be matched. The default cost of Internet finance is low, and it is easy to induce risk problems such as malicious loan fraud and running away. In particular, the P2P online lending platform has become a hotbed for criminals to engage in illegal fund-raising and fraud due to low barriers to entry and lack of supervision. Second, network security risks are high. The Internet security problem in China is outstanding, and the problem of network financial crimes can not be ignored. Once hacked, the normal operation of internet finance will be affected, endangering consumers' financial security and personal information security.
Internet finance:
Internet finance is a new field that combines traditional financial industry with Internet spirit.
The difference between Internet finance and traditional finance lies not only in the different media used in financial business, but also in the fact that financial participants know the essence of "openness, equality, cooperation and sharing" of the Internet. Through the Internet, mobile Internet and other tools, traditional financial services have a series of characteristics, such as greater transparency, higher participation, better collaboration, lower intermediate costs, more convenient operation and so on.
Theoretically, any Internet application involving generalized finance should be Internet finance, including but not limited to payment for third parties, sales of online wealth management products, credit evaluation and review, financial intermediary, and crowdfunding of financial e-commerce. It is not a simple combination of the Internet and the financial industry, but a new model and new business that naturally comes into being to meet the new demand after being familiar with and accepted by users at the level of network technology such as security and mobile (especially the acceptance of e-commerce).